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Global Market Study on Shavers: Latin America to Witness Highest Growth by 2020

  • August 2016
  • -
  • Persistence Market Research
  • -
  • 91 pages

Shaving is one of those activities that grow with the advancement in civilization. Increasing urbanization, rising number of women joining the workforce, and the introduction of new technologies in shaving products is driving the global shavers market. Increasing disposable income is driving consumer spending on high-end grooming products such as electric shavers. In terms of sales, Europe dominated the shavers market in 2014. However, due to growing urbanization in Latin America, the region is expected to emerge as the largest market for shavers over the forecast period.

Women in developing countries in Asia, Africa, and Latin America are less concerned about personal grooming as compared to their counterparts in developed countries. This, in turn, affects the shavers market in these countries. As per results of a recent survey conducted in Japan, 56.2% of approximately 1,000 women in Japan aged 20 years – 69 years did not remove body hair. Brazil is one of the largest markets for non-electric shavers. However, women account for less than 10% of the consumers in the country. Several campaigns organized by shaver manufacturers are alluring male and female consumers to use high-end products. However, low share of female consumers in developing countries such as India and Brazil is restraining the overall growth of the market to some extent.

The shavers market report starts with an overview that briefly describes the overall market, the expected product development, regional market development and key drivers that are shaping the market.

Shavers market is categorically split into three components:
Shavers product segment
Shavers end-users
Shavers distribution channel
Shavers region-wise analysis

PMR covers the shavers market performance in terms of revenue split. The market forces including drivers, restraints, trends, and opportunity are covered in a report providing qualitative information about the market development.

The global shavers market is mainly driven by factors such as growing appearance consciousness, increasing trend of body hair removal, advancement in technology, and rising celebrity endorsements. Rising urbanization and increasing disposable income are significantly impacting the shaver market growth in positive terms. The developing countries are providing ample growth opportunity for the companies operating in the market owing to large untapped markets and growing population. However, the presence of certain restraints such as low adoption of shavers by women in developing countries, and trend of sporting beard are the opposing forces for the shaver market development. Impact analysis of drivers and restraints based on the weighted average model is also included in the report to provide better understanding of the intensity of market forces.

Among the product segment, non-electric shavers dominated the global sales with a share of 73.6% in 2014. The non-electric segment is expected to retain its leadership by 2020 with a market size of US$ 23.9 billion.

Among end-users, male consumers are expected to dominate the global market with a share of 82.1% in 2014. However, the share of female consumers is expected to increase during the forecast period owing to their increasing employment and increasing focus on appearance.

The companies are engaged in innovation and product development to remain competitive. The key players in the global shavers market include Panasonic Corporation, Conair Corporation, Koninklijke Philips N.V., The Procter & Gamble Company, Energizer Holdings, Inc., Spectrum Brands Holdings, Inc., Wahl Clipper Corporation, Super-Max Group, and SOCIÉTÉ BIC.

The product segment section includes the market size, growth rate, trends and analysis for the segments for the period 2014 - 2020

Product segments covered in the report include:
Electric Shavers
Non-Electric Shavers
Electric shavers section is further categorized between:
Foil
Rotary
Wet/Dry Shavers
Non-Electric shavers are further split into:
Cartridge Razors
Safety Razors
Blades and Accessories

A section for end-users of electric shavers is also provided that includes market size, growth rate, trends and analysis of the market for the end-users for the period 2014 - 2020

The end-users covered in the report include:
Male Consumers
Female Consumers

Another section based on shaver market revenues from key distribution channels have been provided that includes market size, analysis, and trends for shaver sales pertaining to various distribution channels.

The distribution analysis covered in the report includes:
Supermarkets and Hypermarkets
Online Retailing
Others

The market analysis is provided for five key regions which include projected development of shavers market during the forecast period, key trends, and analysis

The regional section is segmented into:
North America
Latin America
Europe
Asia Pacific
Middle East & Africa

Key points covered in the report:
The report provides historic, present and forecasted market size, analysis, trend, share, and growth rate.
The report segments the market on the basis of product segment, end-user, and distribution channel and regions.
The report provides company profiles of some of the leading companies operating in the market.

Table Of Contents

Global Market Study on Shavers: Latin America to Witness Highest Growth by 2020
1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

3.1 Global Shavers Market - Likely and Optimistic Scenario

4. Market Taxonomy

5. Market Overview

5.1. Introduction

5.1.1. Shavers - Product Overview

5.1.2.Market Definition

5.2. Market Dynamics

5.2.1.Drivers

5.2.2. Restraints

5.2.3. Opportunities

5.3. Shavers - Global Overview

5.3.1.Market Size and Y-o-Y Growth

5.3.2. Absolute $ Opportunity

5.4. Market Trends

6. Shavers Market Size and Forecast, By Product Segment

6.1. Introduction

6.1.1. Basis Point Share (BPS) Analysis, By Product Segment

6.1.2. Y-o-Y Growth Comparison, By Product Segment

6.2. Market Analysis and Forecast, By Product Segment

6.2.1. Electric Shavers Market Analysis and Forecast, By Product Type

6.2.1.1. Foil

6.2.1.2. Rotary

6.2.1.3. Wet/Dry Shavers

6.2.2.Non-electric Shavers Market Analysis and Forecast, By Product Type

6.2.2.1. Cartridge Razor

6.2.2.2. Safety Razor

6.2.2.3. Blades and Accessories

6.3. Shavers Market Attractiveness Analysis, By Product Segment

6.4. Market Trends

7. Shavers Market Size and Forecast, By End-User

7.1. Introduction

7.1.1. Basis Point Share (BPS) Analysis, By End-User

7.2. Market Analysis and Forecast, By End-User

7.2.1.Male Consumers

7.2.2. Female Consumers

7.3. Shavers Market Attractiveness Analysis, By End-User

7.4. Market Trends

8. Shavers Market Size and Forecast, By Distribution Channel

8.1. Introduction

8.1.1. Basis Point Share (BPS) Analysis, By End-User

8.2. Market Analysis and Forecast, By Distribution Channel

8.2.1. Supermarkets and Hypermarkets

8.2.2. Online Retail

8.2.3. Others

8.3. Shavers Market Attractiveness Analysis, By Distribution Channel

8.4. Market Trends

9. Electric and Non-Electric Shavers Market Size and Forecast, By Region

9.1. Introduction

9.1.1. Basis Point Share (BPS) Analysis, By Region

9.2. Electric Shavers Market Analysis and Forecast, By Region

9.2.1.North America

9.2.2. Latin America

9.2.3. Asia Pacific

9.2.4. Europe

9.2.5.Middle East and Africa

9.3. Non-Electric Shavers Market Analysis and Forecast, By Region

9.3.1.North America

9.3.2. Latin America

9.3.3. Asia Pacific

9.3.4. Europe

9.3.5.Middle East and Africa

9.4. Shavers Market Attractiveness Analysis, By Region

9.5. Market Trends

10. Competition Landscape

10.1.Competition Dashboard

10.2.Company Profiles (Details -Overview, Product Portfolio, Financials, Strategy)

10.2.1. Panasonic Corporation

10.2.2. Conair Corporation

10.2.3. Koninklijke Philips N.V.

10.2.4. The Procter and Gamble Company

10.2.5. Energizer Holdings, Inc.

10.2.6. Spectrum Brands Holdings, Inc.

10.2.7. Wahl Clipper Corporation

10.2.8. Super-Max Limited

10.2.9. SOCIÉTÉ BIC SA

List of Tables

Table 1: Global Shavers Market Size and Forecast (US$ Bn) By Product Type, 2013-2020

Table 2: Global Shavers Market Size and Forecast (US$ Bn) By End User, 2013-2020

Table 3: Global Shavers Market Size and Forecast (US$ Bn) By Distribution Channel, 2013-2020

Table 4: Global Shavers Market Size and Forecast (US$ Bn) By Region, 2013-2020

Table 5: Global Electric Shavers Market Size and Forecast (US$ Bn) By Region, 2013-2020

Table 6: Global Non-electric Shavers Market Size and Forecast (US$ Bn) By Region, 2013-2020

List of Figures

Figure 1: Global Shavers Market Size (US$ Bn) and Y-o-Y Growth Forecast (%), 2014-2020

Figure 2: Global Shavers Market Absolute $ Opportunity, 2015-2020

Figure 3: Global Shavers Market Value Share and BPS Analysis By Product Segment, 2014 and 2020

Figure 4: Global Shavers Market Y-o-Y Growth Comparison By Product Segment, 2014-2020

Figure 5: Global Electric Shavers Market Value Share and BPS Analysis By Product Type, 2014 and 2020

Figure 6: Global Electric Shavers Market Absolute $ Opportunity, 2014-2020

Figure 7: Global Non-electric Shavers Market Value Share and BPS Analysis By Product Type, 2014 and 2020

Figure 8: Global Non-electric Shavers Market Absolute $ Opportunity, 2014-2020

Figure 9: Global Shavers Market Attractiveness By Product Type, 2020

Figure 10: Global Shavers Market Value Share and BPS Analysis By End User, 2014 and 2020

Figure 11: Global Shavers Market Absolute $ Opportunity By Male Consumer Segment, 2014-2020

Figure 12: Global Shavers Market Absolute $ Opportunity By Female Consumer Segment, 2014-2020

Figure 13: Global Shavers Market Attractiveness By End User, 2020

Figure 14: Global Shavers Market Value Share and BPS Analysis By Distribution Channel, 2014 and 2020

Figure 15: Global Shavers Market Absolute $ Opportunity By Supermarkets and Hypermarkets, 2014-2020

Figure 16: Global Shavers Market Absolute $ Opportunity By Online Retail, 2014-2020

Figure 17: Global Shavers Market Absolute $ Opportunity By Others, 2014-2020

Figure 18: Global Shavers Market Attractiveness By Distribution Channel, 2020

Figure 19: Global Shavers Market Value Share and BPS Analysis By Region, 2014 and 2020

Figure 20: North America Shavers Market Absolute $ Opportunity, 2014-2020

Figure 21: Latin America Shavers Market Absolute $ Opportunity, 2014-2020

Figure 22: Europe Shavers Market Absolute $ Opportunity, 2014-2020

Figure 23: Asia Pacific Shavers Market Absolute $ Opportunity, 2014-2020

Figure 24: Middle East and Africa Shavers Market Absolute $ Opportunity, 2014-2020

Figure 25: Global Shavers Market Attractiveness By Region, 2020

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