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Poland Tourism Report - 2013

  • May 2014
  • -
  • Emerging Markets Direct Media Holdings
  • -
  • 20 pages

This report covers market developments for Polish tourism in 2013 and the data available as of April 2014.



The Polish tourism industry continued growing in 2013 and the sector's annual performance in most segments looks encouraging considering the high base comparison (i.e. record year in 2012, driven by the EURO 2012 soccer championship). The total contribution of the travel and tourism sector to the GDP also increased by 0.3pps year on year to 5.3%, or PLN 85.7bn (EUR 20.4bn) in 2013, according to estimates of the World Travel & Tourism Council.



Domestic and foreign tourist arrivals continued on upward path in 2013. The number of foreign tourists visiting Poland in 2013 increased by 6.8% year on year in 2013, while the total revenues generated by the incoming tourists advanced by 11.5% year on year. The number of domestic trips increased by 4.8% year on year last year, (unsurprisingly) decelerating from the 36.8% year on year surge in 2012, but still by 43.4% above 2011 level and by 25.2% higher than in 2010.



Prospects for the tourism sector in the coming years remain optimistic. According to our QuERI forecasts, the real market demand for the selected tourism services (hotels, restaurants, travel arrangements, recreational services) is projected to increase by 1.7% year on year in 2014 (in mn 1995 USD) and further 2.9% year on year in 2015.



Key points:



oTourism industry performance in 2013 is higher than record year 2012

oM&A activity dynamics on hotel market accelerates in Q4/2013

oRestaurant market stagnates year on year in 2013, but fast food segment expected to improve significantly this year

oHealth tourism keeps up momentum, future outlook is encouraging

Table Of Contents

Poland Tourism Report - 2013
Contents

Executive summary4

Market overview5

Tourism industry performance in 2013 is higher than record year 20125

Total contribution of tourism in GDP rises in 2013, but remains below European average6

Domestic tourism maintains upward path7

Horeca market stagnates y/y in 2013, to resume growth this year9

Airports' traffic grows 2.2% y/y last year9

Hotels10

Hospitality market continues upward, though growth decelerates in 201310

Number of hotel guests up 8.2% y/y in 201311

MandA activity dynamics on hotel market accelerates in Q4/201313

Number of independent hotels joining international chains rises in 201314

Accor's Orbis meets 2013 forecast, plans EUR 24mn investments in modernization this year14

Algonquin acquires Sheraton Hotel in Krakow for EUR 38mn14

Restaurants15

Restaurant market stagnates y/y in 2013, but fast food segment expected to improve significantly this year15

AmRest reports rising revenues, shrinking profit in 201316

McDonald's moves on with chain expansion, tests delivery service in Warsaw17

Sfinks reports improving financial results in Q4/2013, plans 15 openings in 201417

Subway starts opening sandwich bars by petrol stations18

Travel agencies18

Travel agencies expect hiking number of early bookings to boost sales in 201418

Value of online holiday booking market reaches PLN 4.5bn in 201318

Tour operator TUI improves profitability in 2012/2013 fiscal year18

Sales revenues of Rainbow Tours surge 27.7% y/y in 201318

Netmedia acquires flight booking portal lataj.pl19

Resorts and Spas19

Ski resorts manage to offset unfavourable weather conditions, further investments are planned in the sector19

Health tourism keeps up momentum, future outlook is encouraging20

Slovak TMR acquires Szczyrk ski resort, plans EUR 30mn investments in next few years20



Table 1 Travel and Tourism Sector- Selective indicators in 2012-2014f6

Table 2 Number of domestic tourist long trips, by month in Poland (million trips), 2002-20138

Table 3 Number of domestic tourist short trips by month in Poland (million trips), 2002-20139

Table 4 Major hotel projects scheduled for delivery in 2014-201511

Table 5 Hotel accommodation- Selective indicators in 2004-2013 (unit thou, annual)12

Table 6 Major MandA in hotel industry in 2012-2013 (EUR mn)13

Table 7 Sfinks Polska S.A.- Selected financials in 2011-2013 (PLN thou, annual, quarterly)17

Table 8 RAINBOW TOURS S.A.- Selected financials in 2011-2013 (PLN thou, annual)19



Figure 1 Foreign tourist arrivals to Poland in 2009-2013 (annual, thou persons)5

Figure 2 Tourist spending by purpose in 2012-2013 (% of total)5

Figure 3 Foreign tourist arrivals by country in 2013 (thou, % of total)5

Figure 4 Market demand for selected tourism services in 2007-2017f (real market demand, bn 1995 USD)6

Figure 5 Direct contribution of travelandtourism to GDP in 2007-2013f (PLN bn)7

Figure 6 Total contribution of travelandtourism to GDP in 2007-2013f (PLN bn)7

Figure 7 Total number of domestic tourist trips in 2002-2013 (annual, mn)8

Figure 8 Passenger traffic in regular and charter flights at Polish airports in 2009-2013 (mn passengers)9

Figure 9 Number of hotels in 2005-2013 (annual)10

Figure 10 Number of rooms in hotels in 2007-2013 (annual)11

Figure 11 Number of hotel guests in 2004-2013 (mn)12

Figure 12 Structure of hotel visitors in 2003-2013 (% of total visitors)12

Figure 13Structure of hotel base in 2013 (% of total)14

Figure 14 Restaurant market demand in 2007-2017f (USD mn, y/y)15

Figure 15 Number of catering establishment by type in 2003-2012 (annual, thou units)16

Figure 16 Revenues from catering activities in 2003-2012 (annual, PLN mn)16


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