1. Market Research
  2. > Tourism and Leisure
  3. > Tourism Market Trends

Thailand Tourism Industry Report - 2015

  • October 2015
  • 35 pages
  • Emerging Markets Direct Media Holdings
Report ID: 3307180


Table of Contents

This report profiles Thailand's tourism industry, discussing market trends between 2014 and July 2015, as well as outlook for 2015 and beyond. The report also highlights the industry's key leading players, including Mint International Pcl (MINT), Central Plaza Hotel Pcl (CENTEL), Erawan Group Pcl (ERW), and Dusit Thani Pcl (DTC).

The Thai tourism industry faced a difficult year in 2014 with the number of international tourist arrivals decreasing by 6.5% to 25mn, far below its initial target of 12% growth to as high as 27-29mn. Total revenue from foreign tourists was THB 1.3tn, down 8% in comparison to 2013. The main factors contributing to the decline were the political demonstrations and the announcement of the coup and martial law, which impacted the confidence of foreign tourists. However, business and consumer confidence subsequently improved towards end-2014, resulting from the high season and the temporary waiver of visa fees for Chinese tourists traveling to Thailand. This increased the number of international tourist arrivals well into 2015. The Tourism Authority of Thailand (TAT) reported a 31% y/y increase in tourists to 17.5mn in January-July 2015. East Asian tourists, which represent the largest share of arrivals to Thailand, rebounded strongly during this period, while European tourists were impacted by the slowdown in their economies.

TAT has estimated international tourist arrivals to reach about 28mn in 2015, up 15%, with the industry generating around THB 1.4tn in revenue. The key growth factor is the significant increase in the number of Chinese tourists while the risk factor is the continuing lack of tourists from some parts of Europe. In order to boost tourism growth, Thai tourism agencies have engaged in aggressive tourism recovery marketing campaigns as well as capitalized on niche markets to attract more quality tourists to visit Thailand.

Majority of the leading tourism and leisure companies in Thailand reported higher growth in performance and revenues in the first half of 2015 due to the strong recovery Bangkok hotels and tourist arrivals. The outlook for Thai tourism industry looks bright with increasing tourist numbers for 2016 and beyond; however, the prospects of political unrest may deter its growth to some extent.

Key Points:

o After a year of political unrest, the Thai tourism industry is expected to fare well in 2015, driven by resumed growth of East Asian and European tourists.

o China, Malaysia, Japan, and Korea are the important destinations from where the large amounts of visitors come to Thailand from East Asia.

o Growing medical tourism in Thailand due to comparatively lower medical treatment costs and state-of-the-art private healthcare facilities, as well as lower hotel room rates.

o Golf tourists to Thailand are on the rise, thanks to the high-standard golf courses, good weather, tourism infrastructure, friendliness of the people, and affordable cost.

o Tourist expenditure was estimated at THB 1,309bn in 2014, contributing about 9% to GDP. It is expected to remain rise in 2015 and grow by 7.7% per annum over the next ten years.

o Leisure travel is the largest bulk of the overall tourism expenditure in Thailand (88%), while business travel constitutes only a small portion (12%).

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:


The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Medical Tourism Market - Malaysia Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 - 2024

  • $ 5795
  • Industry report
  • February 2017
  • by Transparency Market Research

Malaysia Medical Tourism Market: Overview In terms of revenue, the Malaysia medical tourism market is expected to register a CAGR of 30.5% during the forecast period, 2016–2024. The primary objective ...

Global Medical Tourism Market Growth, Trends & Forecast (2017 - 2022)

  • $ 4750
  • Industry report
  • February 2017
  • by Mordor Intelligence LLP

The global medical tourism market accounts for about $XX billion in 2014 and it is anticipated to reach a market value of $XX billion by the end of 2020 at a CAGR of XX% during the forecast period of 2015 ...

Opportunity in Travel and Tourism in global market - 2017

  • $ 4500
  • Industry report
  • March 2017
  • by Feedback Business Consulting

This report provides insight into the current market scenario, structure and practices. In depth market scenario includes: - Current market size estimate - Revenues by players - Top 5 Companies - Market ...

Download Unlimited Documents from Trusted Public Sources

Global Food Statistics

  • May 2017
    6 pages
  • Food  

  • World  

    United Kingdom  

View report >

The future of the Public Transport Industry in New Zealand and the US

  • May 2017
    31 pages
  • Public Transpor...  

  • New Zealand  

    United States  

View report >

Tourism Forecast Statistics in MENA

  • May 2017
    4 pages
  • MENA  

    United Arab Emi...  

    United States  

View report >

Related Market Segments :



Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.