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Poland Telecom Report - 2014

  • October 2014
  • -
  • Emerging Markets Direct Media Holdings
  • -
  • 24 pages

This report covers the market developments in FY 2013 and the data available as of October 2014.



The Polish telecom market shrank y/y for the second consecutive year, driven downwards by the poor performance of the fixed-line and telephony segments. The internet segment was the only one that recorded positive annual performance in 2013, namely 3.7% y/y growth.



The decline of the Polish telecom market in 2013 was the result of a cumulus of factors, among which regulatory measures (such as MTR cuts), the high level of saturation with services, which added to the tight competition between market players.



The Polish telecom market is regarded as a mature one and most segments are saturated. Accordingly, the players increased their focus on new services, combining energy and telecommunications services, and started to cooperate with banks in their product offers. Considering that the worst of tariff cuts is already behind, the revenues in the sector will likely slow down decline in 2014 and gradually pick up in the coming years.



Key points:

oTelecom market shrinks y/y for second consecutive year, driven downwards by poor performance of fixed-line, mobile segments

oRevenues from TV services marginally up y/y in 2013

oRegulator UKE announces LTE auction, awaits bids until Nov 24

oUKE deregulates broadband infrastructure access in 76 municipalities

oMobile market penetration in Poland remains above EU average

oEBRD sells 33% of its shares in Cyfrowy Polsat

oVectra cancels tender offer for 33% of listed telecom operator Netia

Table Of Contents

Poland Telecom Report - 2014
Contents

Executive summary5

Market overview6

Telecom market shrinks y/y for second consecutive year, driven downwards by poor performance of fixed-line, mobile segments6

Total revenues from post, telecommunication activities down 7.2% y/y in 201336

... but inch up 0.7% y/y in H1/20148

Digital radio to further increase coverage, launch new stations8

Cumulated market share of top three players shrinks, number of telecom firms continues declining9

Telecom market expected to slow down annual decline this year9

Regulator UKE announces LTE auction, awaits bids until Nov 2410

UKE deregulates broadband infrastructure access in 76 municipalities10

Fixed-line11

Fixed-line segment continues y/y decline in terms of revenues, number of subscribers11

Telekomunikacja Polska's market share in terms of revenue, customer base shrinks, but maintains leader position12

Netia reports lower profit in H1/2014, lowers 2014 revenue forecasts13

Netia splits operations into separate B2B, B2C divisions14

Netia wins four-year contract for provision of voice services to Polish parliament14

Mobile15

Mobile telephony revenues shrink for second consecutive year, affected by poor performance of roaming segment15

Data transmission volume maintains accelerated growth pace16

Mobile market penetration in Poland remains above EU average16

T-Mobile maintains leader position by number of mobile service users, Polkomtel climbs to first place by revenues16

Cyfrowy Polsat's takeover of Polkomtel's owner completed in May17

Orange Polska expands 3G, LTE network coverage17

T-Mobile to develop network, run quality improvement program18

Orange Polska secures extension of 900MHz frequency reservation for further 15 years18

Play reports double-digit y/y rise of revenue, higher customer base in Q2/201418

Internet19

Revenues from internet access services slow down growth in 201319

Subscribers, penetration rate of internet access services up y/y in 201320

Telekomunikacja Polska has largest internet user base in 201321

Poland falls to 32nd place globally by average internet connection speed in Q2/201422

Pay TV23

Revenues from TV services marginally up y/y in 201323

Polish pay TV market to rank 6th in Europe by revenues in 2014- report23

Number of free-to-air terrestrial TV users rises23

EBRD sells 33% of its shares in Cyfrowy Polsat24

Vectra cancels tender offer for 33% of listed telecom operator Netia24

Vectra's customer base jumps to 909,000 as of end-Jun 201424



Table 1 Revenues from sales of communication products, services in 2011-2013 (PLN bn, y/y)7

Table 2 Communication activity selected indicators in 2011-2013 (PLN bn, y/y)8

Table 3 Telecom investments in 2011-2013 (PLN mn)9

Table 4 Forecasts on telecom market value by 2015 (PLN bn)10

Table 5 Number of subscribers, traffic volume of VoIP services in 2010-201312

Table 6 Netia S.A.- Selected financials in 2012-2014 (PLN thou, consolidated)14

Table 7 Mobile market traffic volume in 2009-2013 (bn minutes, y/y)16

Table 8 SMS traffic volume in 2009-2013 (number, y/y)16

Table 9 Mobile data transmission volume in 2009-2013 (bn MB, y/y)16

Table 10 Mobile telephony- Penetration rate and number of users in 2005-2012*16

Table 11 T-Mobile Polska- Selected financials in 2012-2013 (PLN thou)18

Table 12 Broadband internet penetration rate in 2010-2013 (%)21

Table 13 TV, radio subscriber base in 2003-2013 (mn subscribers, annual, y/y)23

Table 14 Top 10 pay TV countries in Europe in 201423



Figure 1 Telecom market value in 2010-2013 (PLN bn)6

Figure 2 Revenues from sales of communication products, services in 2012-2013 -Segmentation by activity (%)7

Figure 3 Revenues from sales of telecommunication services in 2005-2013 (PLN bn)8

Figure 4 Polish Communications Market - Selected indicators in 2005-2017 (USD bn)10

Figure 5 Fixed telephony- Average monthly revenue per user (ARPU) in 2008-2013 (PLN)11

Figure 6 Value of fixed telephony services market in 2007-2013 (PLN bn, y/y)12

Figure 7 Number of subscribers for fixed telephony services in 2007-2013 (mn, y/y)12

Figure 8 Market shares of major fixed-line operators by revenues in 2012-2013 (% of total)13

Figure 9 Market shares of major fixed-line operators by subscribers in 2012-2013 (% of total)13

Figure 10 Value of mobile telephony services market in 2009-2013 (PLN bn)15

Figure 11 Market shares of major mobile operators in 2013- Revenues, users (% of total)17

Figure 12 Internet access services market - Value, ARPU in 2011-2013 (PLN, annual)19

Figure 13 Revenue structure by internet access technology used in 2012-2013 (%)20

Figure 14 Structure of internet users by technology used in 2013 (% of total)20

Figure 15 Number of subscribers to mobile, fixed-line internet services in 2010-2013 (mn)21

Figure 16 Market shares of major internet providers by user number in 2012-2013 (% of total)22

Figure 17 Market shares of 2G/3G internet access providers by user number in 2009-2013 (% in total)22


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