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Poland Consumer Electronics Report - 2014

  • December 2014
  • -
  • Emerging Markets Direct Media Holdings
  • -
  • 16 pages

This report covers the market developments in FY 2013, January-October 2014 and the data available as of November 2014.



The Polish consumer electronics market remained in the positive area in 2013, though the growth pace of exports, production and domestic sales diminished significantly compared to 2012 and 2011, market data show. The situation however showed signs of improvement in January-October 2014 and the full-year performance is expected to remain higher y/y.



The production of domestic appliances increased by 6% y/y in volume terms in 2013, maintaining the same growth pace as in 2012. The output of large domestic appliances further rose by 8% y/y in January-August 2014, backed by the growing demand from the main export destinations. All categories except cookers recorded positive y/y performance this year. Prospects for the future are linked to the evolution of external demand, as roughly 80% of the production is exported.



Exports of household appliances slowed down abruptly in 2013, when they increased marginally by 1% y/y in EUR terms, compared to 11% y/y rise in 2012, but recovered this year. Official statistics show that in H1/2014 exports of the broader category of machinery and mechanical appliances, electrical and electrotechnical equipment advanced by 10% y/y in local currency and 8.9% y/y in EUR terms. The exports' future outlook remains linked to the economic environment on the major destination markets and to the global developments on the financial markets. Projections are, accordingly, cautious, but remain on the optimistic side.



Key points:

oConsumer electronics output up y/y in 2013, Jan-Oct 2014

oExports of household appliances slow down abruptly in 2013, but show signs of recovery this year

oConsumer electronics sales expected to continue rising this year

oAmica expects higher revenues in 2014, plans to expand production capacity in Poland

oTerg to acquire 70 Avans stores

oLG to expand production capacity at Wroclaw plant

Table Of Contents

Poland Consumer Electronics Report - 2014
Contents

Executive summary4

Market overview5

Consumer electronics output up y/y in 2013, Jan-Oct 20145

Sales of large appliances up y/y in volume, value terms in Jan-Jul 20147

Furniture, radio, TV, household appliances retail sales grow 2.3% y/y in October8

Exports of household appliances slow down abruptly in 2013, but show signs of recovery this year9

Consumer electronics sales expected to continue rising this year10

Polish consumer electronics market projected to reach EUR13.8bn this year11

E-commerce market continues growing at double-digit annual pace11

Corporate news12

Producers12

Amica expects higher revenues in 2014, plans to expand production capacity in Poland12

Gorenje starts trading on WSE newly issued shares13

LG to expand production capacity at Wroclaw plant13

UMC Slovakia to take over Sharp's TV plant in Poland14

Chinese Haier is considering Poland for new plant in Europe14

Retailers14

Terg to acquire 70 Avans stores14

Neonet continues opening new format stores14

Online electronics retailer Newegg enters Polish market15

Action inks EUR24mn bond issue agreement with Bank Pekao SA15

AB announces ambitious Central European expansion plans15

ABC Data lowers revenue, EBITDA forecasts for 201416



Table 1 Production of household appliances in 2011-2014 (thou units, y/y)6

Table 2 Exports of home appliances by product in 2007-2013 (PLN bn, y/y, annual)9

Table 3 Amica S.A.- Selected financials in 2012-2014 (PLN thou)13

Table 4 Action S.A.-Selected financials in 2012-2014 (PLN thou)15

Table 5 ABC Data S.A.- Selected financials in 2012-2014 (PLN thou)16



Figure 1 Domestic appliances output- Market shares by product in 2013 (% of total, thou pieces)5

Figure 2 Production of large domestic appliances by product in 2010-2014 (thou units)6

Figure 3 Production of domestic appliances in 2010-2013 (thou units, annual)7

Figure 4 Production of home appliances by product in 2005-2014 (thou units)7

Figure 5 Electronic and electric equipment manufacturing- Sold production value in 2008-2014 (PLN bn, monthly)8

Figure 6 Furniture, radio, TV and household appliances retail sales index in 2008-2014 (monthly, y/y)8

Figure 7 Major export destinations for TV receivers in 2013 (% of total TV receivers exports)9

Figure 8 Major export destinations for electro-mechanical domestic appliances in 2013 (% of total domestic appliances exports)9

Figure 9 Exports of household appliances in 2007-2017f ($ bn, annual)10

Figure 10 Consumer electronics sales in 2012-2018f ($bn)10

Figure 11 Household appliances demand in 2007-2017 (apparent consumption, $ mn, annual)10

Figure 12 Self-sufficiency of Polish household appliances market in 2007-2017f ($bn, ratio, annual)11

Figure 13 Internet retailers in Poland in 2013- Market shares by Retail value RSP excl. Sales Tax (%)12


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