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Polish Retail Sector Report - 2014

  • May 2015
  • -
  • Emerging Markets Direct Media Holdings
  • -
  • 22 pages

This report covers the market developments in FY 2014 and the data available as of April 2015.



The Polish retail market maintained overall positive performance in 2014, when the market value increased by approximately 2% y/y, propped by the expansion of the leading chains across the country and stable demand for basic grocery products.

Nonetheless, the sector did not remain resilient to deterrents, as approximately 20% of the 200 largest retail chains recorded loss in 2014, according to market data. Deflation impacted the already undergoing price war among the players, the most affected being larger format operators. In addition to this, the accelerated expansion of e-commerce continued to eat into the market share of conventional stores.



The retail market is forecasted to continue op upward path in the following years. According to our QuERI database reports, consumer real market demand started recovering in 2013, when it inched up by 2.2% y/y (in USD terms), after the 8.3% y/y decline in 2012 and further increased by 5.3% y/y in 2014. Consumer demand is forecasted to continue rising in the coming years, to reach $11.9bn in 2015 and $13.5bn in 2017.



Key points:

oRetail sector maintains positive y/y performance in 2014

oRetail prices expected to continue declining by mid-year

oOnline grocery sales rise at double-digit y/y pace in 2014

oClothing, footwear sales value increases moderately y/y in value terms in 2014

oCosmetics chains continue expanding, market approaching saturation

oBiedronka tempers expansion in Q4/2014

oZabka to further expand chain, mulls entering distribution of prepaid energy cards

oCCC to continue chain enlargement, plans opening online shop in mid-2015


Table Of Contents

Polish Retail Sector Report - 2014
Contents

Executive summary5

Market overview6

Retail sector maintains positive performance in 20146

Total retail sales index up 2.7% y/y in 2014, growth accelerates y/y8

Retail prices expected to continue declining by mid-year10

E-commerce market maintains accelerated growth pace10

Retail stock forecasted to expand by 5.5% y/y in 201510

Over 20 international retail chains enter Polish market in 201411

Hypermarkets, supermarkets, discount stores11

Grocery market grows moderately y/y in 201411

Retail chains operate 171 petrol stations at end-201411

Discounters expand further, 400 new openings estimated in 201412

Online grocery sales rise at double-digit y/y pace in 201413

Biedronka tempers expansion in Q4/201413

Netto to launch 20 discount stores in 201513

Zabka to further expand chain, mulls entering distribution of prepaid energy cards13

Carrefour launches new hypermarket concept14

Clothing and footwear stores14

Clothing, footwear sales value increases moderately y/y in value terms in 201414

Major clothing, footwear companies report improving sales results in 201415

CCC to continue chain enlargement, plans opening online shop in mid-201516

LPP seeking new markets in Western Europe, Middle East16

21 Concordia aquires 25% stake in Adesso16

Kiabi opens first store in Poland17

Consumer electronics stores17

Consumer electronics sales up y/y in volume, value terms in 201417

... and are expected to continue upwards this year17

Sold production of computer, electronic and optical products increases 12% y/y in 2014, accelerates in Q1/201518

AB announces ambitious Central European expansion plans19

Romanian online retailer eMAG to take over Polish Agito19

Neonet continues opening new format stores19

Pharmaceuticals, cosmetics stores20

Pharmaceutical sales value grows 2.7% y/y in 201420

Cosmetics market value up y/y in 2014, prospects remain optimistic20

Cosmetics chains continue expanding, market approaching saturation20

Rossman opens 1000th shop in January 2015, launches online sales21

Kontigo opens first stores in Poland21

Avon opens first standalone store in Poland21

Construction materials, DIY and furniture stores21

Furniture, radio, TV, household appliances retail sales inch up 1.9 y/y in 201421

Ikea's sales in Poland increase 14% y/y in FY 201422

Black Red White launches new concept showroom, plans further expansion in 201522

Leroy Merlin to build unit in Jelenia Gora22

Bricomarche acquires 14 NOMI stores22


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