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Polish Retail Sector Report - 2014

  • May 2015
  • -
  • Emerging Markets Direct Media Holdings
  • -
  • 22 pages

Summary

Table of Contents

This report covers the market developments in FY 2014 and the data available as of April 2015.



The Polish retail market maintained overall positive performance in 2014, when the market value increased by approximately 2% y/y, propped by the expansion of the leading chains across the country and stable demand for basic grocery products.

Nonetheless, the sector did not remain resilient to deterrents, as approximately 20% of the 200 largest retail chains recorded loss in 2014, according to market data. Deflation impacted the already undergoing price war among the players, the most affected being larger format operators. In addition to this, the accelerated expansion of e-commerce continued to eat into the market share of conventional stores.



The retail market is forecasted to continue op upward path in the following years. According to our QuERI database reports, consumer real market demand started recovering in 2013, when it inched up by 2.2% y/y (in USD terms), after the 8.3% y/y decline in 2012 and further increased by 5.3% y/y in 2014. Consumer demand is forecasted to continue rising in the coming years, to reach $11.9bn in 2015 and $13.5bn in 2017.



Key points:

oRetail sector maintains positive y/y performance in 2014

oRetail prices expected to continue declining by mid-year

oOnline grocery sales rise at double-digit y/y pace in 2014

oClothing, footwear sales value increases moderately y/y in value terms in 2014

oCosmetics chains continue expanding, market approaching saturation

oBiedronka tempers expansion in Q4/2014

oZabka to further expand chain, mulls entering distribution of prepaid energy cards

oCCC to continue chain enlargement, plans opening online shop in mid-2015


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