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Polish Tourism Hotels & Restaurants Sector Report - 2014

  • May 2015
  • -
  • Emerging Markets Direct Media Holdings
  • -
  • 15 pages

This report covers the market developments in 2014 and the data available as of April 2015.



The tourism industry continued upwards in 2014, for the third year in a row, which indicates a robust and stable growth of the sector. Poland benefited of the sports facilities and congress centres built prior the EURO 2012 championship and in 2014 hosted the Volleyball Men's World Championship. In 2015, Krakow will host the World Hockey Championship for group A, as well as the WEC congress, while in 2016, Wroclaw will become the European Capital of Culture.



Considering the popularity already gained by Poland during the sports events during the past years and the planned events for 2015-2017, the number of foreign tourists will predictably continue growing, driving upwards tourism spending and overall market. However, one of the major possible deterrents is the situation in Ukraine, as the country has been an attractive destination for Polish tourists (approximately 1.2mn Polish tourists travel to Ukraine annually).



According to our QuERI forecasts, the real market demand for the selected tourism services (hotels, restaurants, travel arrangements, recreational services) increased by 2.2% y/y in 2014 and is projected to further rise by 2.9% y/y and 2.7% y/y in 2015 and 2016 (in mn 1995 $).



Key points:

oTourism industry performance keeps improving for most indicators in 2014

oHoReCa market slightly up y/y in 2014, expected to grow at similar pace this year

oDomestic tourism maintains upward path, forecasted to rise 5.3% y/y in 2015

oRise of tourism industry generates higher ad spending in 2014

oDemand for travel arrangement services starts picking up in 2014

Table Of Contents

Polish Tourism Hotels and Restaurants Sector Report - 2014
Executive summary4

Market overview5

Tourism industry performance keeps improving for most indicators in 20145

Total contribution of tourism in GDP projected to rise 2.7% in 20156

HoReCa market slightly up y/y in 2014, expected to grow at similar pace this year8

Airports' traffic grows 8.3% y/y last year8

Domestic tourism maintains upward path, forecasted to rise 5.3% y/y in 20158

Rise of tourism industry generates higher ad spending in 20149

Hotels10

Hospitality market continues upward in 201410

Number of hotel guests up 10.8% y/y in 201411

Warsaw hotels record good results in February 201512

Orbis Gdynia, Gdansk Poseidon rebrand as Mercure12

Restaurants13

Restaurant market increases marginally y/y in 201413

Polish AmRest acquires Starbucks franchise in Romania, Bulgaria13

Sphinx Poland to expand restaurant chain, considers acquisitions13

Travel agencies14

Demand for travel arrangement services starts picking up in 201414

Fund invests in Romanian, Polish online travel agencies14

Sales revenues of Rainbow Tours up 30 y/y in H1/201414

Resorts and Spas15

Medical tourism advances at double-digit annual pace last year15

Luxury hotel, SPA segment record dynamic growth in 201415

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