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Consumer and Market Insights: Fragrances Market in Hong Kong

  • September 2015
  • -
  • Canadean Ltd
  • -
  • 42 pages

Summary
Hong Kong fragrances market is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014. Female Fragrances is the leading value category and will also register fastest CAGR during 2014-2019. The market is led by the popular international brands such as Estée Lauder, Issey Miyake and Calvin Klein.

Key Findings
- The Fragrances market in Hong Kong is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014

- Of the three fragrances categories analyzed, Female Fragrances will remain the largest as well as fastest growth category, registering a CAGR of 4.2% during 2009-2019

- Hypermarkets and Supermarkets, with 41.4% share is the leading distribution channel in Hong Kong's Cosmetics and Toiletries market

- Bottle containers made using glass packaging material are the only container types used in the Fragrances market

- Paco Rabanne is the leading brand in the Unisex Fragrances category

Synopsis
The Consumer and Market Insights report on the fragrances market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Fragrances Market in Hong Kong
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Hong Kong Fragrances market
- Historical and projected consumption in the Hong Kong Fragrances market
- Degree of trade up/down-trade in the Hong Kong Fragrances market
- Market volume of Hong Kong Fragrances by category
- Historical and project market value of Hong Kong Fragrances by category
- Winners and losers in the Hong Kong Fragrances market
- Average category level pricing in the Hong Kong Fragrances market
- Segment share of the category and change in market share in the Hong Kong Fragrances market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Hong Kong food market
- Leading distribution channels in the Hong Kong Fragrances market
- Leading distribution channels by category in the Hong Kong Fragrances market

Packaging
- Hong Kong Fragrances market by type of packaging
- Hong Kong Fragrances market by type of packaging closure/outer
- Hong Kong Fragrances market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Hong Kong Fragrances market
- Private label performance compare to national brands in the Hong Kong Fragrances market
- Leading brands in the Hong Kong Fragrances market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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