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  4. > Consumer and Market Insights: Pasta and Noodles Market in Hungary

Summary
The Hungarian Pasta and Noodles market is a moderate growth market, led by the Dried Pasta category in terms of market size. The Chilled Pasta will be the fastest growing category during 2014-2019. Store brands are leading over branded products in categories such as the Ambient Noodles and Chilled Noodles.

Key Findings
- The Hungarian Pasta and Noodles market offers opportunities for producers owing to the declining consumer prices and rising disposable income of consumers, which in turn strengthen the purchasing power of consumers in the Pasta and Noodles market

- The Hungarian Pasta and Noodles market is forecast to register growth at a CAGR of 4.8% during 2014-2019

- The Dried Pasta is the leading category in both the value and volume terms within the Hungarian Pasta and Noodles market.

- The Hungarian Pasta and Noodles market is led by international players such as Nissin Food Holdings Co. LTD, Nestle and domestic players such as Gyermelyi Zrt and Chimpex Hungary Kft.

-  Hypermarkets and Supermarkets with a 77.2% share in distributions of the Pasta and Noodles products was the leading channel in the Hungarian market by 2014

Synopsis
Canadean's Consumer and Market Insight report on the Pasta and Noodles market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried and Instant Noodles, Dried Pasta with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: bag/sachet and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Pasta and Noodles Market in Hungary
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Hungary Pasta and Noodles market
- Historical and projected consumption in the Hungary Pasta and Noodles market
- Degree of trade up/down-trade in the Hungary Pasta and Noodles market
- Market volume of Hungary Pasta and Noodles by category
- Historical and project market value of Hungary Pasta and Noodles by category
- Winners and losers in the Hungary Pasta and Noodles market
- Average category level pricing in the Hungary Pasta and Noodles market
- Segment share of the category and change in market share in the Hungary Pasta and Noodles market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Hungary food market
- Leading distribution channels in the Hungary Pasta and Noodles market
- Leading distribution channels by category in the Hungary Pasta and Noodles market

Packaging
- Hungary Pasta and Noodles market by type of packaging
- Hungary Pasta and Noodles market by type of packaging closure/outer
- Hungary Pasta and Noodles market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Hungary Pasta and Noodles market
- Private label performance compare to national brands in the Hungary Pasta and Noodles market
- Leading brands in the Hungary Pasta and Noodles market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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