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Austria Cider Market Insights Report 2016

  • November 2016
  • -
  • GlobalData
  • -
  • 63 pages

In Austria, the temperatures were well above average in 2015. These high temperatures helped to boost growth for some categories in the all commercial beverages market, particularly soft drinks. As a refreshing, carbonated beverage, cider also benefited from the warm weather. The off-premise channel saw volume gains of 9% in 2015, slightly behind the market, and lost share slightly. International brands were responsible for most of this growth, although premium domestic ciders also contributed.

Key Findings
- Premium local beverages to grow, thanks to younger Austrian entrepreneurs who are increasingly bringing more innovative and stylish products to the market.
- The Austrian cider market has seen growth, with sales boosted in particular by the successful introduction of new variants.
- Flavored cider volumes soared in 2015.

Canadean's Austria Cider Market Insights 2015 Report provides a complete overview of the Austria cider industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key cider new product launches in 2015 by company
- Overview of the competitive landscape in the cider market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
- Data is also available in excel format

Reasons To Buy
- Gain in-depth understanding of the dynamics and structure of the Austria cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Austria cider market to support your brand development and marketing initiatives
- Compare and track the performance of brands and brewers to develop a competitive advantage
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Identify how brewers can capitalize on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Austria cider market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table Of Contents

Austria Cider Market Insights Report 2016
Table of Contents
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Update
2.2 Cider Pricing Tables
2.3 Cider Data Tables
3 Brewer Profiles
4 Appendix
4.1 Disclaimer
4.2 Methodology, Wisdom Attributes and Product Definitions
4.3 Map

List of Tables
Table 1: Belgium Population Size and Growth, 1992-2018F
Table 2: West Europe Population Size and Growth, 2005-2016F
Table 3: Belgium Economic Indicators, 2007-2017F
Table 4: West Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Taxation Base
Table 9: Historical Excise Rates of Cider
Table 10: Legal controls on Cider
Table 11: Tax Burden on Cider
Table 12: Cider Key Facts
Table 13: Top 10 Cider Brands - Volume, 2013-2015
Table 14: Top 10 International Premium and Super premium Cider Brands - Volume, 2013-2015
Table 15: Licensed Brand Owners and Licensees
Table 16: Cider Market Valuation (Local Currency), 2014-2016F
Table 17: Trade Margin Build-Up Model
Table 20: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 21: Cider Production/Trade/Consumption 000 HL, 2005-2016F
Table 22: Cider Production/Trade/Consumption - Growth, 2005-2016F
Table 23: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 24: Cider Market Valuation (Local Currency), 2014-2016F
Table 25: Cider Consumption by Local Definition, 2012-2016F
Table 26: Cider Consumption by Standard Price Segmentation, 2012-2016F
Table 27: Cider Consumption by Alcoholic Strength, 2012-2016F
Table 28: Cider Consumption by Type, 2012-2016F
Table 29: Cider Consumption by Geographic Scope, 2012-2016F
Table 30: Cider All Trademarks, 2011-2015
Table 31: Cider Brands by Local Definition, 2011-2015
Table 32: Cider Brands by Standard Price Segment, 2011-2015
Table 33: Cider Brands by Alcoholic Strength, 2011-2015
Table 34: Cider Brands by Type, 2011-2015
Table 35: Imported Brands by Origin, 2011-2015
Table 36: Cider Licensed Brands, 2014-2015
Table 37: Cider Private Label Brands, 2011-2015
Table 38: Cider Trademark Owners, 2011-2015
Table 39: Cider Local Operators, 2011-2015
Table 40: Cider leading Brewers/Importers, 2011-2015
Table 41: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 42: Cider Distribution: On vs. Off Premise, 2012-2016F
Table 43: Carlsberg Importers Brand Volumes 2011-2015
Table 44: Konings Belgium Brand Volumes 2011-2015
Table 45: Ciderie Ruwet Brand Volumes 2011-2015
Table 46: Stassen SA Brand Volumes 2011-2015

List of Figures
Figure 1: Cider Leading Brewers/Importers, 2015
Figure 2: Cider Consumption by Pack Material/Type, 2015
Figure 3: Cider Distribution by Channel, 2015
Figure 4: Cider Consumption by Price Segment, 2015

Companies Mentioned
Carlsberg Importers SA
NV Konings
Stassen SA

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