Summary A shorter, cooler and damp summer season did not favor consumption of alcoholic beverages in 2015. Except beer and cider, all categories failed to sustain growth. National cider brands held the lion's share in 2015, accounting for approaching 52% of category volumes. International brands however, have been slowly stealing share from domestic brands. The cider market in Netherlands was the fastest growing category in 2015. It was the clear winner in the alcoholic beverages arena.
Key Findings - Cider remained a niche category in the Dutch market and was the fastest growing category in 2015. - 2015 saw the release of alcohol-free ciders by key market players. - The majority of new products launched in 2015 were in single-serve formats, leaning towards smaller pack sizes.
Synopsis Canadean's Netherlands Cider Market Insights 2015 Report provides a complete overview of the Netherlands cider industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details: - 2011-2015 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts - Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016 - Value by distribution channel 2011-2015, with 2016 forecasts - 2014-2016 selected on- / off-premise retail prices - Details of key cider new product launches in 2015 by company - Overview of the competitive landscape in the cider market, with analysis of key company performance - Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market - Data is also available in excel format
Reasons To Buy - Gain in-depth understanding of the dynamics and structure of the Netherlands cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning - Evaluate the current emerging trends and future growth opportunities in the Netherlands cider market to support your brand development and marketing initiatives - Compare and track the performance of brands and brewers to develop a competitive advantage - Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability - Identify how brewers can capitalize on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider - Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company - Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Netherlands cider market - View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
Netherlands Cider Market Insights Report 2016 Table of Contents 1 Market Context 1.1 Market Parameters Tables 1.2 Legislation and Taxation Tables 2 Market Update 2.1 New Products and Photo Shots 2.2 Cider Pricing Tables 2.3 Cider Data Tables 3 Brewer Profiles 4 Appendix 4.1 Disclaimer 4.2 Methodology, Wisdom Attributes and Product Definitions 4.3 Map
List of Tables Table 1: New Zealand Population Size and Growth, 1987-2018F Table 2: Population Size and Growth, 2005-2016F Table 3: New Zealand Economic Indicators, 2007-2017F Table 4: Taxation Base Table 5: Historical Excise Rates of Cider Table 6: Legal controls on Cider Table 7: Tax Burden on Cider Table 8: Cider Key Facts Table 9: Top 10 Cider Brands - Volume, 2013-2015 Table 10: Top 10 International Premium and Super premium Cider Brands - Volume, 2013-2015 Table 11: Licensed Brand Owners and Licensees Table 12: Cider Market Valuation (Local Currency), 2014-2016F Table 13: Trade Margin Build-Up Model Table 14: Selected Consumer Cider Prices: On-Premise, 2014-2016 Table 15: Selected Consumer Cider Prices: Off-Premise, 2014-2016 Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F Table 17: Cider Production/Trade/Consumption 000 HL, 2005-2016F Table 18: Cider Production/Trade/Consumption - Growth, 2005-2016F Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F Table 20: Cider Market Valuation (Local Currency), 2014-2016F Table 21: Cider Consumption by Local Definition, 2012-2016F Table 22: Cider Consumption by Standard Price Segmentation, 2012-2016F Table 23: Cider Consumption by Alcoholic Strength, 2012-2016F Table 24: Cider Consumption by Type, 2012-2016F Table 25: Cider Consumption by Geographic Scope, 2012-2016F Table 26: Cider All Trademarks, 2011-2015 Table 27: Cider Brands by Local Definition, 2011-2015 Table 28: Cider Brands by Standard Price Segment, 2011-2015 Table 29: Cider Brands by Alcoholic Strength, 2011-2015 Table 30: Cider Brands by Type, 2011-2015 Table 31: Imported Brands by Origin, 2011-2015 Table 32: Cider Licensed Brands, 2011-2015 Table 33: Cider Private Label Brands, 2011-2015 Table 34: Cider Trademark Owners, 2011-2015 Table 35: Cider Local Operators, 2011-2015 Table 36: Cider leading Brewers/Importers, 2011-2015 Table 37: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F Table 38: Cider Distribution: On vs. Off Premise, 2012-2016F Table 39: DB Breweries Brand Volumes 2011-2012 Table 40: Lion Brand Volumes 2011-2015 Table 41: Redwood Cellars Brand Volumes 2011-2012 Table 42: Redwood Cider Company Brand Volumes 2013-2015
List of Figures Figure 1: Cider Leading Brewers/Importers, 2015 Figure 2: Cider Consumption by Pack Material/Type, 2015 Figure 3: Cider Distribution by Channel, 2015 Figure 4: Cider Consumption by Price Segment, 2015
Companies Mentioned Carlton and United Brewers Lion Redwood Cider Company Boundary Road Brewery