Table of Contents
Total volume sales of alcoholic drinks increased by 1% in 2014. This was a surprise to most players, as the market did not display any real positive volume growth over the review period, or even in the last decade. Even so, the context of 2014 did not particularly act in favour of sales. GDP growth remained almost flat, the weather was rainy in the summer, the structural decline in on-trade volume sales continued, manufacturers had to face two waves of strong increases in excise duties, in...
Euromonitor International's Alcoholic Drinks in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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