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Beer in France, Euromonitor International

  • September 2015
  • -
  • Euromonitor International
  • -
  • 19 pages

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The main event of 2014 in beer was obviously its miraculous exceptional growth. The category enjoyed the compounding of several positive factors, including the effect of the Football World Cup in June on sales of lager. Then, the acceleration of the upgrading movement toward flavoured/mixed lager, ale and craft beers/ microbreweries also proved instrumental in the better fate of 2014. Lastly, the success of 50cl cans and long-neck bottles continued. However, everything was not decided in...

Euromonitor International's Beer in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Related Market Segments :

Beer
Lager

ref:plp2015

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