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First Steps to Success in Emerging Markets

  • September 2015
  • 48 pages
  • Euromonitor International
Report ID: 3310132

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The first and most important step to successfully launching a product is to pick the markets that are right for your business. Too many companies fail to do their due diligence regarding pre-market entry and then pay the price in poor sales and unforeseen complications. Euromonitor International has developed a four pillar model to bring methodological clarity to selecting emerging markets. An emerging market strategy is a long term one, and step one on the path to success is to choose wisely...

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

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