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Fruits in Germany

  • May 2016
  • -
  • Euromonitor International
  • -
  • 15 pages

Two main factors were responsible for the decline in total volume consumption in fruits in 2015. Apples saw a weak harvest, with a decline of 5% throughout the EU in 2015. Apples, meanwhile, is the most significant category in fruits in Germany, accounting for a 26% share of total volume consumption in 2015. In addition, the prolongation of the Russian ban on EU imports of fruits and vegetables challenged the market.

Euromonitor International's Fruits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2011-2015, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2020 illustrate how the market is set to change.


Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Kiwi Fruit, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fruits in Germany
FRUITS IN GERMANY
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Summary 1 Major Distributors of Fruits 2015
Prospects
Category Data
Table 1 Sales of Fruits by Category: Total Volume 2010-2015
Table 2 Sales of Fruits by Category: % Total Volume Growth 2010-2015
Table 3 Sales of Fruits by Packaged vs Unpackaged: % Total Volume 2013-2015
Table 4 Sales of Fruits by Organic/Fairtrade vs Standard: % Total Volume 2012-2015
Table 5 Distribution of Fruits by Format: % Total Volume 2010-2015
Table 6 Forecast Sales of Fruits by Category: Total Volume 2015-2020
Table 7 Forecast Sales of Fruits by Category: % Total Volume Growth 2015-2020
Executive Summary
Despite the Stable Economy and Domestic Demand, the Situation Is Described As Tense
Food Retailers Rely on Regionality and "conscious Shopping"
Discounters Sees A Strong Performance, But Continues To Battle With Supermarkets
Customers Are Willing To Pay More for Good-quality Food
Key Trends and Developments
Convenience, Freedom of Choice and New Members of Society
Organic, Regional, Fairtrade, Vegetarian and Vegan
Immediacy and Increasing Spontaneity
Market Data
Table 8 Sales of Fresh Food by Category: Total Volume 2010-2015
Table 9 Sales of Fresh Food by Category: % Total Volume Growth 2010-2015
Table 10 Sales of Fresh Food by Packaged vs Unpackaged: % Total Volume 2013-2015
Table 11 Distribution of Fresh Food by Format: % Total Volume 2010-2015
Table 12 Distribution of Fresh Food by Format: % Retail Volume 2010-2015
Table 13 Forecast Sales of Fresh Food by Category: Total Volume 2015-2020
Table 14 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2015-2020
Appendix
Sources
Summary 2 Research Sources












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