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Middle Class Consumers: Values and Priorities

  • August 2015
  • -
  • Euromonitor International
  • -
  • 29 pages

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Middle class consumers are often the chief target of consumer-focused businesses because of their large size and discretionary spending power. In order to reach middle class consumers, however, companies need a deep understanding not only of their income and expenditure levels, but also their spending priorities, values and attitudes. While these differ significantly between developed and emerging countries, middle class consumers in emerging markets can also be extremely diverse.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

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