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Spirits in Australia, Euromonitor International

  • September 2015
  • -
  • Euromonitor International
  • -
  • 58 pages

Since the introduction of the “alcopops tax” in 2009, the youth of Australia has largely switched from consuming RTDs, to consuming spirits. This initially led to strong growth in spirits, growth that is now fading with a decline in total volume sales of spirits in 2014, with stagnation in the two years preceding it. Total current value growth however, remained strong at 2% in 2014, down from the 5% value growth experienced in 2013. The impact of the “alcopops tax” and the consequent shift...

Euromonitor International's Spirits in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in Australia, Euromonitor International
SPIRITS IN AUSTRALIA
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Summary 1 Benchmark Brands 2014
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2009-2014
Table 2 Sales of Spirits by Category: Total Value 2009-2014
Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 20 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 21 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 22 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 23 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 24 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 25 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 26 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 27 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 28 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
De Bortoli Wines Pty Ltd in Alcoholic Drinks (australia)
Strategic Direction
Key Facts
Summary 2 De Bortoli Wines Pty Ltd: Key Facts
Summary 3 De Bortoli Wines Pty Ltd: Operational Indicators
Competitive Positioning
Summary 4 De Bortoli Wines Pty Ltd: Competitive Position 2014
Diageo Australia Ltd in Alcoholic Drinks (australia)
Strategic Direction
Key Facts
Summary 5 Diageo Australia Ltd: Key Facts
Competitive Positioning
Summary 6 Diageo Australia Ltd : Competitive Position 2014
Woolworths Ltd (australia) in Alcoholic Drinks (australia)
Strategic Direction
Key Facts
Summary 7 Woolworths Ltd (Australia): Key Facts
Summary 8 Woolworths Ltd (Australia): Operational Indicators
Internet Strategy
Company Background
Chart 1 Food/Drink/Tobacco Specialists:BWS in Bondi Junction
Chart 2 Food/Drink/Tobacco Specialists: Dan Murphy's in Double Bay
Private Label
Summary 9 Woolworths Limited: Private Label Portfolio
Competitive Positioning
Summary 10 Woolworths Limited: Competitive Position 2014
Executive Summary
Australians Paying More for Less
Cider Boom at Rtds' Expense
Lion Leads, Whilst Foster's Fails To Prosper
Alcoholic Drinks Consumption Follows Foodservice Out of Home
Is Australia Calling Last Drinks?
Key Trends and Developments
the Hipster Factor
Younger Generation Reduce Alcohol Intake
On-trade Vs Off-trade
Key New Product Launches
Summary 11 Key New Product Developments 2014-2015
Market Background
Legislation
Table 29 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Summary 12 Taxation and Duty Levies on Alcoholic Drinks 2014
Summary 13 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2014
Table 30 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 31 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 32 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 44 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 14 Research Sources












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