Table of Contents
Since the introduction of the “alcopops tax” in 2009, the youth of Australia has largely switched from consuming RTDs, to consuming spirits. This initially led to strong growth in spirits, growth that is now fading with a decline in total volume sales of spirits in 2014, with stagnation in the two years preceding it. Total current value growth however, remained strong at 2% in 2014, down from the 5% value growth experienced in 2013. The impact of the “alcopops tax” and the consequent shift...
Euromonitor International's Spirits in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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