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Wine in New Zealand, Euromonitor International

  • September 2015
  • -
  • Euromonitor International
  • -
  • 44 pages

Following a record 2013 grape harvest, favourable growing conditions resulted in a bumper 2014 wine crop, with the harvest up 445,000 tonnes, or 29% on the previous year. Marlborough in particular was up 31% year-on-year (YoY), with Nelson, Central Otago, Hawke’s Bay and Gisborne also up 35%, 25%, 15% and 4% YoY, respectively. Additionally, the popular and highly acclaimed Sauvignon Blanc and Pinot Noir varieties recorded increased harvest yields of 36% and 15%, respectively. The combined...

Euromonitor International's Wine in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wine in New Zealand, Euromonitor International
WINE IN NEW ZEALAND
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2009-2014
Table 2 Sales of Wine by Category: Total Value 2009-2014
Table 3 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 19 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 20 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 21 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 28 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 29 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 30 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 31 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 32 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 33 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 34 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019
Lion Pty Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 1 Lion Pty Ltd: Key Facts
Summary 2 Lion Pty Ltd: Operational Indicators
Competitive Positioning
Summary 3 Lion Pty Ltd: Competitive Position 2014
Villa Maria Estate Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 4 Villa Maria Estate Ltd: Key Facts
Summary 5 Villa Maria Estate Ltd: Operational Indicators
Competitive Positioning
Summary 6 Villa Maria Estate Ltd: Competitive Position 2014
Executive Summary
Premiumisation Creates Drop in Volume Sales
Regulatory Reform Continues
Oligopoly Emerges
Supermarket Distribution Dominance Continues
Strong Forecast Performance Expected
Key Trends and Developments
the Craft Revolution Continues
Changing Market Dynamics
Rtds in Decline
Key New Product Launches
Summary 7 Key New Product Developments 2014-2015
Market Background
Legislation
Table 37 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 38 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 39 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 40 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 41 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 42 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 43 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 44 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 45 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 46 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 47 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 48 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 49 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 50 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 55 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 56 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 57 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 58 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 59 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 60 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 61 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources












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