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Lodging in Greece

  • August 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Increased tourist arrivals in 2015 had a positive impact on the performance of hotels, outweighing the negative performance of domestic tourism amidst economic and political turbulence that reached its peak with the referendum and the imposition of capital controls in the summer. In 2015, incoming tourists accounted for 92% of lodging value sales. However, despite the significant 7% growth of incoming arrivals, hotel room nights increased by a modest 2% in 2015, indicating the momentum of short-...

Euromonitor International’s Lodging in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Hotels, Lodging Offline, Lodging Online, Other Lodging, Short-Term Rentals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Lodging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Lodging in Greece
LODGING IN GREECE
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Lodging Sales: Value 2010-2015
Table 2 Lodging Online Sales: Value 2010-2015
Table 3 Hotels Sales: Value 2010-2015
Table 4 Hotels Online Sales: Value 2010-2015
Table 5 Other Lodging Sales: Value 2010-2015
Table 6 Other Lodging Online Sales: Value 2010-2015
Table 7 Lodging Outlets: Units 2010-2015
Table 8 Lodging: Number of Rooms 2010-2015
Table 9 Hotels NBO Company Shares: % Value 2011-2015
Table 10 Hotel Brands by Key Performance Indicators 2015
Table 11 Forecast Lodging Sales: Value 2015-2020
Table 12 Forecast Lodging Online Sales: Value 2015-2020
Table 13 Forecast Hotels Sales: Value 2015-2020
Table 14 Forecast Hotels Online Sales: Value 2015-2020
Table 15 Forecast Other Lodging Sales: Value 2015-2020
Table 16 Forecast Other Lodging Online Sales: Value 2015-2020
Table 17 Forecast Lodging Outlets: Units 2015-2020
Executive Summary
2015 Is Another Record Year for Greek Tourism
Explosion of Sharing Economy and Mobile Bookings
Domestic Travelplanet24 and Airtickets Merge Into One of Europe's Largest Online Travel Agencies
Beyond Sea and Sun: Wine Tourism
Optimism Amidst Political Instability
SWOT
Summary 1 Destination Greece: SWOT
Market Data
Table 18 Annual Leave: Volume 2010-2015
Table 19 Travellers by Age 2010-2015
Table 20 Seasonality: Number of People 2010-2015
Table 21 Leisure Outbound Demographics 2010-2015
Table 22 Other Transport Sales: Value 2010-2015
Table 23 Other Transport Online Sales: Value 2010-2015
Table 24 Forecast Other Transport Sales: Value 2015-2020
Table 25 Forecast Other Transport Online Sales: Value 2015-2020
Table 26 Activities: Value 2010-2015
Table 27 Forecast Activities: Value 2015-2020
Sources
Summary 2 Research Sources












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