Table of Contents
Car rental has been in Italy performed positively in 2014, growing in current value by 3% to €1.1 billion. Overall, the levels of organisation in the category improved substantially towards the end of the review period as increases were noted in the average usage of several car rental fleets, resulting in improvements in efficiency and boosting the category’s overall performance. In addition, growth was recorded in turnover and greater stability was seen in the number of rental days, all of...
Euromonitor International's Car Rental in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Business Car Rental, Car Rental Offline, Car Rental Online, Insurance Replacement, Leisure Car Rental.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Car Rental market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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