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Car Rental in Italy, Euromonitor International

  • September 2015
  • -
  • Euromonitor International
  • -
  • 13 pages

Car rental has been in Italy performed positively in 2014, growing in current value by 3% to €1.1 billion. Overall, the levels of organisation in the category improved substantially towards the end of the review period as increases were noted in the average usage of several car rental fleets, resulting in improvements in efficiency and boosting the category’s overall performance. In addition, growth was recorded in turnover and greater stability was seen in the number of rental days, all of...

Euromonitor International's Car Rental in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Business Car Rental, Car Rental Offline, Car Rental Online, Insurance Replacement, Leisure Car Rental.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Car Rental market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Car Rental in Italy, Euromonitor International
CAR RENTAL IN ITALY
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Car Rental Sales: Value 2009-2014
Table 2 Car Rental Online Sales: Value 2009-2014
Table 3 Structure of Car Rental Market 2009-2014
Table 4 Car Rental NBO Company Shares: % Value 2010-2014
Table 5 Car Rental Brands by Key Performance Indicators 2014
Table 6 Forecast Car Rental Sales: Value 2014-2019
Table 7 Forecast Car Rental Online Sales: Value 2014-2019
Executive Summary
Travel and Tourism Remains Strong Despite the Prolonged Economic Crisis
Mobile Commerce Is Booming
Low Cost Airlines Gaining Ground in the Country
Financial Cards Are Increasingly Used As A Payment Method Within Travel and Tourism
A Positive Future Is Foreseen Starting With Milan Expo 2015
SWOT
Summary 1 Destination Italy: SWOT
Market Data
Table 8 Annual Leave: Volume 2009-2014
Table 9 Travellers by Age 2009-2014
Table 10 Seasonality: % Breakdown 2009-2014
Table 11 Leisure Outbound Demographics 2009-2014
Table 12 Other Travel Modes: Value 2009-2014
Table 13 Other Transport Online Sales: Value 2009-2014
Table 14 Forecast Other Travel Modes: Value 2014-2019
Table 15 Forecast Other Transport Online Sales: Value 2014-2019
Table 16 Activities: Value 2009-2014
Table 17 Forecast Activities: Value 2014-2019
Sources
Summary 2 Research Sources












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