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Car Rental in Spain, Euromonitor International

  • September 2015
  • -
  • Euromonitor International
  • -
  • 14 pages

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Car rental enjoyed a positive year in 2014 in Spain, with value growth of 4% to reach €1,408 million. The strong performance of the category was due to the increase in the number of inbound tourists, as well as the economic recovery in the country. However, increasing competition led directly to a decline in average unit prices, hampering further growth of car rental in value terms. Car rental companies constantly adapted their pricing strategies to match the competition and customer needs in...

Euromonitor International's Car Rental in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Business Car Rental, Car Rental Offline, Car Rental Online, Insurance Replacement, Leisure Car Rental.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Car Rental market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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