Table of Contents
Overall, hotel value sales growth remained stable in Germany in 2015. However, there was significant movement when looking at the different hotel categories. While unrated hotels posted a current value decline of 6%, mid-market hotels recorded growth of 5% and luxury hotels a 1% increase. The decline in sales for unrated hotels was due to the fact that hotel chains are gaining momentum in Germany as they are able to offer a better price/quality ratio than most unrated establishments.
Euromonitor International’s Lodging in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Hotels, Lodging Offline, Lodging Online, Other Lodging, Short-Term Rentals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Lodging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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