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  5. > Brazil Water Enhancer Market-Growth, Trends and Forecast (2015-2020)

Brazil is the most important market in the South American continent, with an estimated 50% share of the total market. The market is expected to move towards a mature phase, resembling the consumer pattern of North America and Europe. The bottled water consumption in Brazil accounted for 23.9 gallons per capita during 2013, with the market for ingredients such as Vitamins and Electrolytes estimated to reach USD 34.2 million and USD 27.5 million respectively by 2020.

The consumption of water enhancers is a mostly urban phenomenon; making Brazil the ideal location for this market. The population of Brazil is mostly concentrated in the large coastal cities, such as Sao Paulo and Rio de Janeiro, making it one of the prime markets for the enhancer products. These regions also represent a higher income level and superior living standards. The focus of the consumers is mostly pivoted around three issues- Convenience, Pleasure, and Health and wellness; the success of water enhancer products is based on this marketing center. The other major problem of Brazil is obesity, with over 40% of Brazilians being overweight. This has increased the focus on healthy food items, with low sugar and zero calorie status; this fact considerably helps the water enhancer market.

Key Deliverables in the Study
- Market analysis for the Report title Brazil water enhancer market, with region specific assessments and competition analysis on global and regional scales.
- Market definition along with the identification of key drivers and restraints.
- Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
- Extensively researched competitive landscape section with profiles of major companies along with their market shares.
- Identification and analysis of the macro and micro factors that affect the Report title Brazil water enhancer market on both global and regional scales.
- A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
- A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
- Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.

Table Of Contents

Brazil Water Enhancer Market-Growth, Trends and Forecast (2015-2020)

1.1 Research Methodology

1.2 Definition of the Market

1.3 Report Description



3.1 Introduction


4.1 Drivers

4.1.1 Rise in obese populations and subsequent rejection of carbonated drinks

4.1.2 Industrialization and mass production of beverages

4.1.3 High levels of water pollution

4.1.4 Improving standard of living

4.1.5 Increasing health awareness among people

4.2 Constraints

4.2.1 Compliance with the Manufacturing practices

4.2.2 Poor infrastructure facilities

4.2.3 Safety concerns due to lack of scientific evidence

4.3 Opportunities

4.3.1 Technological advancements in beverage production

4.3.2 Identification of new active ingredients

4.3.3 High scope for application in health care industry

4.4 Porter's Five Forces Analysis

4.4.1 Bargaining Power of Suppliers

4.4.2 Bargaining Power of Buyers

4.4.3 Threat of New Entrants

4.4.4 Threat of Substitute Products and Services

4.4.5 Degree of Competition


5.1 By Product Type

5.1.1 Flavored drops

5.1.2 Energy drops

5.1.3 Fitness and workout Drops Weight Management drinks Skin-rejuvenating drinks

5.1.4 Others

5.2 By Active Ingredient Type

5.2.1 Vitamins

5.2.2 Electrolytes

5.2.3 Anti-oxidants

5.2.4 Sweeteners

5.2.5 Others

5.3 By Source Type

5.3.1 Fruits

5.3.2 Vegetables

5.3.3 Tea and Coffee

5.3.4 Coconut water

6. Competitive Landscape

6.1 Mergers and Acquisitions

6.2 Joint Ventures

6.3 New Product Launches

6.4 Most active companies in the past five years

6.5 Market Share Analysis

7. Company Profiles

7.1 Arizona Beverages USA

7.2 Cott Beverages

7.3 Dyla LLC

7.4 GNC

7.5 GVC Great Value Company

7.6 H.J.Heinz Company

7.7 Heartland LLC

7.8 ICEE Co.

7.9 Kraft foods Inc.

7.10 Nestle

7.11 Orange Crush Company

7.12 PepsiCo

7.13 Pioma Industries

7.14 Splash Corporation

7.15 Sunkist growers Inc.

7.16 The Coca-Cola Company

7.17 The Gatorade Company Inc.

7.18 Wisdom Natural Brands

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