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U.S. Ready-to-Drink Tea through 2020

  • September 2016
  • -
  • Beverage Marketing
  • -
  • 275 pages

This report by Beverage Marketing Corp. READY TO GO.

This report from Beverage Marketing Corporation examines the total U.S. tea market with a focus on ready-to-drink tea. It provides data on regional markets as well as leading companies and brands. RTD tea packaging, distribution, advertising expenditures and demographics are discussed in detail. The report also projects the market five years into the future. Also covers kombucha.

The answers you need:
U.S. Ready-to-Drink Tea through 2020 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean.

Questions answered include:
- What are the latest trends behind RTD tea’s performance in the U.S. market?
- How many gallons of RTD tea did U.S. residents consume in 2015 and the early part of 2016?
- What is the latest news regarding organic tea?
- How has RTD tea fared in comparison with the broader New Age beverage category?
- How has the RTD tea packaging mix changed in recent years?
- What are the principal distribution channels for hot and RTD tea?
- Which price segment of RTD tea will grow the most to 2020?

This report features:
U.S. Ready-to-Drink Tea through 2020 offers an in-depth look at the category, companies and brands shaping the RTD tea market and the market drivers impacting current and anticipated growth through 2020. It provides perspective on the segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data.

Through a combination of discussion backed by Beverage Marketing’s reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the RTD tea market including:
- Discussion and dollar sales of the New Age beverage market, as well as volume and dollars for the various tea segments and analysis of U.S. and global tea trends.
- An overview of the New Age market, as well as diet vs. regular RTD tea trends, pricing and per capita consumption. Quarterly RTD tea market growth data is also provided
- A look at the tea market by price segment, breaking out five tiers from regular and fountain through superpremium
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Pepsi-Lipton Tea Partnership, Coca-Cola Company, Dr Pepper Snapple, Ferolito, Vultaggio & Sons and others
- A look at wholesale dollar sales and case volumes for leading RTD tea brands including Arizona, Lipton, Gold Peak, Fuze, Nestea, Teas’ Tea, Peace Tea, Honest Tea, Turkey Hill, Milo’s, SoBe, Mistic and more
- Regional consumption patterns of RTD tea volume, as well as regional breakdowns of wholesale dollar sales and regional per capita consumption
- A look at hot-fill and cold-fill trends and volume by package type, including plastic, cans, glass and paperboard carton
- Data detailing volume by key distribution channels totaling 100% of market volume
- An overview of the kombucha and organic tea markets
- Advertising expenditures of the leading RTD tea and hot tea companies and a look at category spending by media type (including Internet and Spanish-language network advertising)
- Consumer demographic profiles comparing consumers of key RTD tea brands
- Data on green and black tea imports and exports
- Five-year projections for the overall tea market as well as RTD tea and its sub-segments

Table Of Contents

U.S. Ready-to-Drink Tea through 2020
1. THE U.S. NEW AGE and TEA MARKETS
The 2015 New Age Market
Overview of the U.S. Retail Tea Market
The 2015 Tea Market
- Volume
- Per Capita Consumption
- Wholesale Dollar Sales
- Quarterly Growth Trends

Exhibits
New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2010 - 2015
New Age Beverage Market Segments Share of Wholesale Dollar Sales 2010 - 2015
New Age Beverage Market Segments Change in Wholesale Dollar Sales 2011 - 2015
U.S. Tea Market Estimated Consumption by Segment 2010 - 2020
U.S. Tea Market Share of Consumption by Segment 2010 - 2020
U.S. Tea Market Change in Consumption by Segment 2011 - 2020
U.S. Tea Market Per Capita Consumption by Segment 2010 - 2020
U.S. Tea Market Estimated Wholesale Dollars by Segment 2010 - 2020
U.S. Tea Market Share of Wholesale Dollars by Segment 2010 - 2020
U.S. Tea Market Change in Wholesale Dollars by Segment 2011 - 2020
U.S. Tea Market Estimated Consumption by Segment Q1, Q2 and First Half 2016
U.S. Tea Market Share of Consumption by Segment Q1, Q2 and First Half 2016
U.S. Tea Market Change in Consumption by Segment Q1, Q2 and First Half 2016
2. THE NATIONAL READY-TO-DRINK TEA MARKET
RTD Tea Market Trends
- Overview
- RTD Tea Wholesale Dollar and Case Volume
- RTD Tea Pricing
- RTD Tea Retail Dollar Sales
- Quarterly Growth Trends
- Per Capita RTD Tea Consumption
- RTD Tea Seasonality
RTD Tea Market Segmentation

Exhibits
The National RTD Tea Market Wholesale Dollars and Case Volume 1988 - 2020
The National RTD Tea Market Wholesale Dollar and Case Volume Growth 1989 - 2020
The National RTD Tea Market Retail Dollars and Growth 2000 - 2020
The National RTD Tea Market Estimated Volume, Share and Growth Q1, Q2 and First Half 2016
The National RTD Tea Market Per Capita Consumption 1988 - 2020
The National RTD Tea Market Quarterly Volume Shares 2003 - 2015
The National RTD Tea Market Volume by Price Segment 2010 - 2020
The National RTD Tea Market Share of Volume by Price Segment 2010 - 2020
The National RTD Tea Market Change in Volume by Price Segment 2011 - 2020
3. THE REGIONAL READY-TO-DRINK TEA MARKETS
Regional RTD Tea Markets
- Overview
- The South
- The Midwest
- The West
- The Northeast

Exhibits
The Regional RTD Tea Markets Wholesale Dollar Sales 2010 - 2020
The Regional RTD Tea Markets Dollar Share 2010 - 2020
The Regional RTD Tea Markets Dollar Growth 2011 - 2020
The Regional RTD Tea Markets Case Volume 2010 - 2020
The Regional RTD Tea Markets Case Volume Share 2010 - 2020
The Regional RTD Tea Markets Case Volume Growth 2011 - 2020
The Regional RTD Tea Markets Per Capita Consumption 2010 - 2020
4. READY-TO-DRINK TEA PACKAGING
RTD Tea Packaging Types
- Overview
- Glass Bottles
- Cans
- Plastic Bottles
- Chilled
- Fountain

Exhibits
RTD Tea Volume by Package Size and Type 2010 - 2020
RTD Tea Share by Package Size and Type 2010 - 2020
RTD Tea Growth by Package Size and Type 2011 - 2020
5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc.
- Overview
- PLTP - Overview
- PLTP - Marketing
- PLTP - Distribution
- SoBe - Overview
- SoBe - Marketing
- SoBe - Distribution
Coca-Cola Company
- Overview
- Gold Peak - Overview
- Honest Tea - Overview
- Honest Tea - Marketing
- Honest Tea - Distribution
- Fuze Beverage - Overview
- Fuze Beverage - Marketing
- Fuze Beverage - Distribution
- Peace Tea - Overview
Snapple Beverage Group
- Overview
- Marketing
- Distribution
Ferolito, Vultaggio and Sons
- Overview
- Marketing
- Distribution
Nestle Waters North America
- Nestea - Overview
- Nestea - Marketing
- Sweet Leaf - Overview
- Sweet Leaf - Marketing
- Tradewinds - Overview
- Tradewinds - Marketing
Ito-En, Ltd.
- Teas' Tea - Overview
- Teas' Tea - Marketing
- Teas' Tea - Distribution
Other RTD Tea Brands
Leading Grocery and Drug Store RTD Tea Brands

Exhibits
Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2010 - 2015
Leading RTD Tea Brands Estimated Dollar Share 2010 - 2015
Leading RTD Tea Brands Estimated Dollar Growth 2011 - 2015
Leading RTD Tea Brands Estimated Case Volume 2010 - 2015
Leading RTD Tea Brands Estimated Case Volume Share 2010 - 2015
Leading RTD Tea Brands Estimated Case Volume Growth 2011 - 2015
The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2015
The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2015
The Leading RTD Tea Trademarks in Grocery Stores by Volume 2015
The Leading RTD Tea Trademarks in Drug Stores by Volume 2015
6. THE KOMBUCHA MARKET
Kombucha
- Overview
- Leading Brands
Exhibit
The Kombucha Market Estimated Dollars and Volume 2007 - 2020
The Kombucha Market Growth 2008 - 2020
7. THE ORGANIC TEA MARKET
The National Organic Tea Market
- Overview
- Volume and Dollars
- Per Capita Consumption

Exhibits
Global Organic Tea Market Estimated Volume and Change 2002 - 2020
U.S. Organic Tea Market Estimated Volume and Change 2002 - 2020
U.S. Organic RTD Tea Market Estimated Volume, Wholesale Dollars and Change 2002 - 2020
U.S. Organic Tea Market Per Capita Consumption 2002 - 2020
U.S. Organic RTD Tea Market Per Capita Consumption 2002 - 2020
8. TEA DISTRIBUTION CHANNELS
RTD Tea Distribution Channels
Hot Tea Distribution Channels

Exhibits
RTD Tea Volume by Distribution Channel 2010 - 2020
RTD Tea Share of Volume by Distribution Channel 2010 - 2020
RTD Tea Change in Volume by Distribution Channel 2011 - 2020
Hot Tea Volume by Distribution Channel 2010 - 2020
Hot Tea Share of Volume by Distribution Channel 2010 - 2020
Hot Tea Change in Volume by Distribution Channel 2011 - 2020
9. U.S. TEA ADVERTISING EXPENDITURES
The Leading Advertised RTD Tea Brands
RTD Tea Advertising by Medium
The Leading Advertised Tea Brands
Tea Advertising by Medium

Exhibits
Ready-to-Drink Tea Advertising Expenditures 2010 - 2015
Ready-to-Drink Tea Share of Advertising Expenditures 2010 - 2015
Ready-to-Drink Tea Change in Advertising Expenditures 2011 - 2015
Ready-to-Drink Tea Advertising Expenditures by Media 2010 - 2015
Ready-to-Drink Tea Share of Advertising Expenditures by Media 2010 - 2015
Ready-to-Drink Tea Change in Advertising Expenditures by Media 2011 - 2015
U.S. Non-RTD Tea Market Advertising Expenditures 2010 - 2015
U.S. Non-RTD Tea Market Share of Advertising Expenditures 2010 - 2015
U.S. Non-RTD Tea Market Change in Advertising Expenditures 2011 - 2015
U.S. Non-RTD Tea Market Advertising Expenditures by Media 2010 - 2015
U.S. Non-RTD Tea Market Share of Advertising Expenditures by Media 2010 - 2015
U.S. Non-RTD Tea Market Change in Advertising Expenditures by Media 2011 - 2015
10. U.S. TEA DEMOGRAPHICS
Demographics of the RTD Tea Consumer
- Overview
- Comparative Demographics of RTD Tea Brands

Exhibits
Demographics of the RTD Tea Consumer 2015
Demographics of the Arizona Tea Consumer 2015
Demographics of the Lipton Consumer 2015
Demographics of the Snapple Tea Consumer 2015
Demographics of the Gold Peak Consumer 2015
Demographics of the Honest Tea Consumer 2015
11. U.S. TEA IMPORTS AND EXPORTS
Imported Tea
Exported Tea

Exhibits
U.S. Tea Market Imports (Metric Tons) by Tea Type 2010 - 2015
U.S. Tea Market Share of Imports by Tea Type 2010 - 2015
U.S. Tea Market Change in Imports by Tea Type 2011 - 2015
U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2010 - 2015
U.S. Black Tea Market Share of Imports by Leading Countries 2010 - 2015
U.S. Black Tea Market Change in Imports by Leading Countries 2011 - 2015
U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2010 - 2015
U.S. Green Tea Market Share of Imports by Leading Countries 2010 - 2015
U.S. Green Tea Market Change in Imports by Leading Countries 2011 - 2015
U.S. Tea Market Exports (Metric Tons) by Tea Type 2010 - 2015
U.S. Tea Market Share of Exports by Tea Type 2010 - 2015
U.S. Tea Market Change in Exports by Tea Type 2011 - 2015
U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2010 - 2015
U.S. Black Tea Market Share of Exports by Leading Countries 2010 - 2015
U.S. Black Tea Market Change in Exports by Leading Countries 2011 - 2015
U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2010 - 2015
U.S. Green Tea Market Share of Exports by Leading Countries 2010 - 2015
U.S. Green Tea Market Change in Exports by Leading Countries 2011 - 2015
12. TEA INDUSTRY PRICING IN THE U.S.
Price Indexes
- Consumer Prices
- Producer Prices

Exhibits
Change in Consumer Price Index for Tea and Other Items 1999 - 2015
Change in Producer Price Index for Tea and All Commodities 1995 - 2015

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