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U.S. Ready-to-Drink Tea through 2020

  • September 2016
  • -
  • Beverage Marketing
  • -
  • 275 pages

Summary

Table of Contents

This report by Beverage Marketing Corp. READY TO GO.

This report from Beverage Marketing Corporation examines the total U.S. tea market with a focus on ready-to-drink tea. It provides data on regional markets as well as leading companies and brands. RTD tea packaging, distribution, advertising expenditures and demographics are discussed in detail. The report also projects the market five years into the future. Also covers kombucha.

The answers you need:
U.S. Ready-to-Drink Tea through 2020 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean.

Questions answered include:
- What are the latest trends behind RTD tea’s performance in the U.S. market?
- How many gallons of RTD tea did U.S. residents consume in 2015 and the early part of 2016?
- What is the latest news regarding organic tea?
- How has RTD tea fared in comparison with the broader New Age beverage category?
- How has the RTD tea packaging mix changed in recent years?
- What are the principal distribution channels for hot and RTD tea?
- Which price segment of RTD tea will grow the most to 2020?

This report features:
U.S. Ready-to-Drink Tea through 2020 offers an in-depth look at the category, companies and brands shaping the RTD tea market and the market drivers impacting current and anticipated growth through 2020. It provides perspective on the segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data.

Through a combination of discussion backed by Beverage Marketing’s reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the RTD tea market including:
- Discussion and dollar sales of the New Age beverage market, as well as volume and dollars for the various tea segments and analysis of U.S. and global tea trends.
- An overview of the New Age market, as well as diet vs. regular RTD tea trends, pricing and per capita consumption. Quarterly RTD tea market growth data is also provided
- A look at the tea market by price segment, breaking out five tiers from regular and fountain through superpremium
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Pepsi-Lipton Tea Partnership, Coca-Cola Company, Dr Pepper Snapple, Ferolito, Vultaggio & Sons and others
- A look at wholesale dollar sales and case volumes for leading RTD tea brands including Arizona, Lipton, Gold Peak, Fuze, Nestea, Teas’ Tea, Peace Tea, Honest Tea, Turkey Hill, Milo’s, SoBe, Mistic and more
- Regional consumption patterns of RTD tea volume, as well as regional breakdowns of wholesale dollar sales and regional per capita consumption
- A look at hot-fill and cold-fill trends and volume by package type, including plastic, cans, glass and paperboard carton
- Data detailing volume by key distribution channels totaling 100% of market volume
- An overview of the kombucha and organic tea markets
- Advertising expenditures of the leading RTD tea and hot tea companies and a look at category spending by media type (including Internet and Spanish-language network advertising)
- Consumer demographic profiles comparing consumers of key RTD tea brands
- Data on green and black tea imports and exports
- Five-year projections for the overall tea market as well as RTD tea and its sub-segments

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