About augmented reality Augmented reality technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real-world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.
Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in the US to grow at a CAGR of 95.35% over the period 2014-2019.
Covered in this report This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in the US for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile augmented reality market, which includes augmented reality engine, augmented reality software applications, and augmented reality hardware. In addition, the report discusses the major drivers that influence the growth of the augmented reality market for marketing and advertising in the US. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
Technavio's report, Augmented Reality Market for Marketing and Advertising in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the market and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Market driver • High usage of mobile devices • For a full, detailed list, view our report
Market challenge • Lack of content • For a full, detailed list, view our report
Market trend • Increased integration in mobile devices • For a full, detailed list, view our report
Key questions answered in this report • What will the market size be in 2019 and what will the growth rate be? • What are the key market trends? • What is driving this market? • What are the challenges to market growth? • Who are the key vendors in this market space? • What are the market opportunities and threats faced by the key vendors? • What are the strengths and weaknesses of the key vendors?
Table Of Contents
Mobile Augmented Reality Market for Marketing and Advertising in the US 2015-2019 PART 01: Executive summary Highlights PART 02: Scope of the report PART 03: Market research methodology Research methodology Economic indicators PART 04: Introduction Key market highlights PART 05: Market overview History Present scenario Future perspective AR hardware Advertising market in US PART 06: Technology life cycle PART 07: Market landscape Value chain Market size and forecast PART 08: Market drivers PART 09: Market challenges PART 10: Impact of drivers and challenges PART 11: Market trends PART 12: Vendor landscape Competitive scenario PART 13: Key vendor analysis Augmented Pixels Aurasma Blippar Catchoom Metaio NGRAIN Qualcomm Total Immersion Wikitude Zappar PART 14: Appendix List of abbreviations PART 15: Explore Technavio List of Exhibits Exhibit 01: Advertising market in US by medium 2014 Exhibit 02: Technology life cycle of AR technology Exhibit 03: Mobile AR value chain Exhibit 04: Mobile AR advertising market in US 2014-2019 ($ millions) Exhibit 05: Impact of drivers and challenges