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Ghana Retail Report Q4 2016

  • September 2016
  • -
  • Business Monitor International
  • -
  • 62 pages

Includes 3 FREE quarterly updates


BMI View: Modern retail continues to slowly push ahead in Ghana. In addition to several new malls that have opened in Accra since 2013, two more will open in Kumasi in 2017, expanding the total available real estate stock - crucial for new brands to either grow or enter the country. Traditional and family-owned vendors will still capture a large share of total retail sales in 2016 and beyond, due to income constraints experienced by Ghanaian households, most of which will still prefer local, more affordable shopping options.


Key Views And Developments
- The e-commerce market is gaining traction in Ghana thanks to infrastructural improvements and new agreements. Nigeria's Zenith Bank has launched a new service targeting online stores, which will allow online retailers and customers to safely process payments. Meanwhile, MallforAfrica.com is partnering with eBay to facilitate shopping and payments for Ghanaian consumers.
- Pick n Pay, a South African groceries retailer that initially planned to open stores in Ghana this year, is now reported to be planning to enter the market in 2017.

Table Of Contents

Ghana Retail Report Q4 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Headline Retail Forecast 11
Table: Total Household Spending (Ghana 2013-2020) 12
Table: Retail Sector Spending, % Of Total (Ghana 2013-2020) 13
Table: Retail Sector Spending, % of GDP (Ghana 2013-2020) 15
Table: Headline Retail Sector Spending (Ghana 2013-2020) 17
Retail Sector Forecast 19
Food, Drink and Tobacco 20
Table: Food, Drink and Tobacco Spending (Ghana 2013-2020) 21
Clothing And Footwear 21
Table: Clothing and Footwear Spending (Ghana 2013-2020) 22
Household Goods 22
Table: Household Goods Spending (Ghana 2013-2020) 22
Personal Care and Effects 23
Table: Personal Care Spending (Ghana 2013-2020) 24
Household Numbers and Income Forecast 25
Table: Household Income Data (Ghana 2013-2020) 26
Demographic Forecast 29
Table: Total Population (Ghana 2013-2020) 31
Table: Population: Babies (Ghana 2013-2020) 32
Table: Population: Young Children (Ghana 2013-2020) 32
Table: Population: Children (Ghana 2013-2020) 32
Table: Population: Young Teens and Older Children (Ghana 2013-2020) 33
Table: Population: Young People (Ghana 2013-2020) 33
Table: Population: Older Teenagers (Ghana 2013-2020) 33
Table: Population: 21yrs + (Ghana 2013-2020) 34
Table: Population: Young Adults (Ghana 2013-2020) 34
Table: Population: Middle Aged (Ghana 2013-2020) 34
Table: Population: Urban (Ghana 2013-2020) 35
Industry Risk/Reward Index 36
Sub-Saharan Africa Risk/Reward Index 36
Table: Sub-Saharan Africa Retail Risk/Reward Index, Q416 36
Ghana Industry Risk/Reward Index 37
Rewards 37
Risks 38
Market Overview 39
Competitive Landscape 45
Clothing and Footwear 45
Table: Selected Clothing and Footwear Retailers 45
Household Goods/Homeware/Home Improvement 46
Table: Selected Household Goods/Homeware/Home Improvement Retailers 46
Electronics 46
Table: Selected Electronics Retailers 46
Department Stores 47
Table: Selected Department Stores 47
E-Commerce 47
Table: Selected E-commerce/Online Marketplaces 47
Drug Store/Pharmacies 48
Table: Selected Drug Store/Pharmacies 48
Glossary 49
Methodology 56
Industry Forecast Methodology 56
Sources 59
Risk/Reward Index Methodology 59
Table: Retail Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 62

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