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Albania Telecom report provides complete analysis and outlook of the country's mobile, fixed landline and broadband service markets. The research report gives you the yearly outlook of the emergence of demand for mobiles, fixed landline, broadband services and ICT goods trade. In addition, changing patterns, key strategies being opted by companies in current shifting industry scenarios are detailed in the research work.

Albania Telecommunication industry is compared with peer markets to analyze the position of the country in the regional and global front. For detailed analysis of the market, key strengths, weaknesses, opportunities and threats of operating in the country are provided. Latest industry trends and drivers facing Albania telecom markets are included to enable better understanding and evaluation of operating or expanding in the market.

Demographic and macro economic factors driving the telecom market in Albania are also analyzed and forecasted to 2025 in the research work. Further, industry competition structure and profiles of leading five companies in Albania telecom sector are analyzed in detail in the report. All latest developments and their impact on players in the industry are also provided.

Table Of Contents

The Future of Albania Telecommunications Market to 2025 - Analysis and Outlook of Albania Mobile, Fixed Line and Broadband Sectors
1 Table of Contents 2
1.1 List of Tables 5
1.2 List of Figures 7
2 Executive Summary 8
2.1 Albania Telecom Market Overview 8
2.2 Key Trends 11
2.2.1 Market turnover in decline since 2009 (excluding 2012) 11
2.2.2 Fixed broadband subscribers continue to grow but growth rate continues to decline 12
2.2.3 DSL Technology dominates the Albanian Fixed Broadband Segment 12
2.2.4 Lack of Adequate Infrastructure restricts the use of Fixed telephony in Rural Areas 14
2.2.5 Mobile Broadband continues to witness strong growth in Albania 15
2.2.6 Mobile Telephony witnessed 8% increase in calls and SMS during 2014 15
2.3 Market Growth Outlook 15
2.4 Telecom revenue 16
2.5 Telecom investment 16
3 Albania Telecom Market Analysis and Outlook to 2025 17
3.1 Fixed Telephone Subscriptions Outlook, 2005- 2025 17
3.2 Fixed-broadband subscriptions Outlook, 2005- 2025 18
3.3 Mobile-cellular subscriptions Outlook, 2005- 2025 19
3.4 Households with a computer 20
3.5 Households with Internet access at home 20
3.6 Percentage of individuals using the internet 21
4 Albania Telecom Market SWOT Analysis 22
4.1 Key Strengths of Operating in Albania Markets 22
4.2 Key Weaknesses Faced by Companies 22
4.3 Potential Opportunities in the Market 23
4.4 Potential Threats Posing Challenges for Operators and New Entrants 23
5 Albania Information Technology and Communications Indicators 24
5.1 ICT goods exports (% of total goods exports), 2015 24
5.2 ICT goods Imports (% of total goods Imports), 2015 24
5.3 ICT Service Exports (% of total Service Exports), 2015 25
5.4 Average revenue per user (ARPU) in mobile communications, 2012 25
6 Albania Telecom Market Benchmarking 27
6.1 Overall Ranking 27
6.2 Demand Index 27
6.3 Infrastructure Index 28
6.4 Growth Index 28
7 Albania Demographic and Macro Economic Forecasts 29
7.1 Population by Age Group outlook, 2001- 2025 29
7.2 Population by Gender outlook, 2000- 2025 30
7.3 Rural and Urban population outlook, 2005- 2025 31
7.4 Adult literacy rate, 2015 33
7.5 Albania GDP Outlook, 2000- 2025 34
7.6 GDP Growth Rate, 2000- 2014 35
7.7 Albania GNI per capita, Atlas method (current US$), 2000- 2025 36
8 Albania Telecom Industry Competitive Landscape 37
8.1 Level of competition 37
8.1.1 Mobile Networks Market Share 37
8.1.2 Fixed Networks Market Share 38
8.2 Number of active mobile users by Operator 2010-2014 38
8.3 Total Electronic Communication revenues of mobile operators in Albania, 2004 - 2014 39
8.4 Key Mobile Communication Market shares 2010-2014 39
8.4.1 Active Users 39
8.4.2 Users (Sim Cards) 40
8.4.3 Contract Users 40
8.4.4 Outgoing Calls 41
8.4.5 Outgoing SMS 41
8.4.6 Total Income 42
8.5 Number of fixed telephony subscribers by Company 42
8.6 Number of fixed telephony subscribers by Province, 2014 43
8.7 Subscribers to broadband access from fixed networks 43
8.8 Subscribers using 3G broadband access 2011-2014 44
8.9 Call tariffs in mobile networks 44
8.10 Maximum allowed mobile call tariffs in Albania 45
8.11 Maximum tariff values of termination, origination and transit for Albtelecom 2013-2015 46
8.12 Maximum values of termination tariffs of alternative operators in fixed networks 2013-2015 46
8.13 Maximum values of network termination fees for AMC to AMC 47
8.14 Optical Fiber Length by Operator 48
8.15 Key Players 49
9 Business Profiles of Leading Telecom Companies 58
9.1 Vodafone Albania SH.A 58
9.1.1 Overview 58
9.1.2 Business Description 59
9.2 ALBtelecom 61
9.2.1 Overview 61
9.2.2 Business Description 62
9.3 Plus Communication SH.A 64
9.3.1 Overview 64
9.3.2 Business Description 64
9.3.3 Products and Services 65
9.4 Telekom Albania SH.A 66
9.4.1 Overview 66
9.4.2 Business Description 67
10 Latest News Developments 69
10.1 Albanian operator unveils LTE launch- Sep 2015 69
10.2 Deutsche Telekom Expands its Brandname into Albania- July 2015 69
10.3 Albanian Mobile Telecommunications is renamed as Telekom Albania - July 2015 70
10.4 Vodafone Albania to launch M-Pesa- April 2015 70
10.5 Vodafone, AMC Enter Bids For 2600MHz Spectrum- April 2015 71
10.6 PTK, Albtelecom ink MoU to reduce roaming rates- April 2015 71
10.7 Albtelecom bags 4G licence- March 2015 72
10.8 AKEP Opens 2600MHz Tender- February 2015 72
11 Appendix 73
11.1 Sources and Methodology 73
11.2 Contact Information 73
11.3 Disclaimer 73

List Of Tables
Table 1: Albania Telecom Industry Snapshot, 2014 8
Table 2: Albania Fixed Broadband Penetration by province, 2014 14
Table 3: Albania Fixed Telephone Subscriptions Outlook, 2005- 2025 17
Table 4: Albania Fixed Broadband Subscriptions Outlook, 2005- 2025 18
Table 5: Albania Mobile Cellular Subscriptions Outlook, 2005- 2025 19
Table 6: Albania ARPU Comparison with European Markets (Contd.) 25
Table 7: Albania ARPU Comparison with European Markets (Contd.) 26
Table 8: Albania Telecom Industry Benchmark- Overall Ranking 27
Table 9: Albania Telecom Industry Benchmark- Demand Index 27
Table 10: Albania Telecom Industry Benchmark- Infrastructure Index 28
Table 11: Albania Telecom Industry Benchmark- Growth Index 28
Table 12: Albania Population by Age Group, 2001- 2025 29
Table 13: Albania Population by Gender, 2000- 2025 30
Table 14: Albania Population Forecast- Rural Vs. Urban, 2005- 2025 31
Table 15: Albania Population Forecast- Rural Vs. Urban (percentage split), 2005- 2025 32
Table 16: Albania GDP Outlook, 2000- 2025 34
Table 17: Albania GNI per capita, Atlas method (current US$), 2000- 2025 36
Table 18: Albania Number of active mobile users by Operator 2010-2014 38
Table 19: Albania Number of active mobile users by Operator, Million Euro, 2010-2014 39
Table 20: Albania Active Users- Market Shares 39
Table 21: Albania Market Shares- Users (Sim Cards) 40
Table 22: Albania Market Shares- Contract Users 40
Table 23: Albania Market Shares- Outgoing Calls 41
Table 24: Albania Market Shares- Outgoing SMS 41
Table 25: Albania Market Shares- Total Income 42
Table 26: Albania Number of fixed telephony subscribers by Company, 2010- 2014 42
Table 27: Albania Number of fixed telephony subscribers by Province, 2014 43
Table 28: Albania, number of subscribers to broadband access from fixed networks 43
Table 29: Albania, number of subscribers to broadband access from fixed networks 44
Table 30: Albania, Call tariffs in mobile networks (lek/minute Ex. VAT) 44
Table 31: Albania, The maximum allowed mobile call tariffs in Albania, 2014 (lek/minute Ex. VAT) 45
Table 32: Albania, The maximum tariff values of termination, origination and transit for Albtelecom 2013-2015 46
Table 33: Albania, The maximum tariff values of termination, origination and transit for Albtelecom 2013-2015 46
Table 34: Albania, Optical Fibre Length by Operator 48
Table 35: Vodafone Albania- Top Level Information 58
Table 36: ALBtelecom- Top Level Information 62
Table 37: PLUS Communication- Top Level Information 64
Table 38: Telekom Albania- Top Level Information 67

List of Figures
Figure 1: Albania, Fixed Line subscriptions by Province 9
Figure 2: Albania, Telecom Turnover Trends, million ALL, 2008- 2014 11
Figure 3: Albania, Growth in Fixed Broadband Subscribers, 2007- 2014 12
Figure 4: Albania, Fixed Broadband by Technology, 2014 13
Figure 5: Albania, Fixed Broadband by Speed, 2014 13
Figure 6: Albania, Households with a Computer, 2015 20
Figure 7: Albania, Households with Internet Access at Home 20
Figure 8: Albania, Percentage of Individuals Using Internet, 2015 21
Figure 9: Albania, ICT Goods exports, 2015 24
Figure 10: Albania, ICT Goods Imports, 2015 24
Figure 11: Albania, ICT Service Exports, 2015 25
Figure 12: Albania, Adult Literacy Rate, 2015 33
Figure 13: Albania, GDP Growth Rate, 2000- 2014 35
Figure 14: Albania, Mobile Networks- Market Share, 2014 37
Figure 15: Albania, Fixed Networks- Market Share, 2014 38

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