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  4. > Personal Cloud Market by Revenue Type, User Type, Hosting Type, & by Region - Global Forecast to 2020

Cloud computing has progressed from being a newer way of computing to a proficient and cost-efficient tool for businesses to store and access data. There have been several transitions in the offerings ranging from Software as a Service (SaaS) to Infrastructure as a Service (IaaS). In addition to this, the widespread digitalization and consumerization of IT has affected the users’ digital lives, enabling the shift from personal computers to a personal cloud-compelled landscape, thereby encouraging a novel interaction between connected services and the users. This, in turn, has reshaped the manner in which vital content is stored and accessed from any device, regardless of the time and place. With the increasing data generation activities, owing to the large scale adoption of mobile devices among individuals and businesses, the need for personal cloud has enlarged for real-time data access, storage, and synchronization. Moreover, the need to create a backup of vital data, along with data recovery and digital contingencies, is increasing the adoption of personal cloud among businesses as well as individuals.

Currently, various technology companies such as Apple, Google, and Amazon offer personal cloud services to users at a minimal or no cost. These services help them share, access, store, and sync their important documents cost-efficiently. Additionally, small and medium businesses that have budget constraints to expand their IT infrastructure to support date storage and employee collaboration needs are increasingly adopting personal cloud solutions. However, the prevalent data security and privacy apprehensions are inhibiting the market growth.

In the years to come, personal cloud providers are likely to focus on enterprises to augment their profit margins, as they generally opt for paid and value added services and contribute to the company’s revenue. The growing data generation activity owing to the escalating usage of computing devices such as smartphones is the major factor driving the growth of this market. Considering this, the report further helps in identifying the latest patterns and trends that intensify the growth of the personal cloud market across all regions.

There are various assumptions that have been taken into consideration for the market sizing and forecasting exercise. A few of the global assumptions include political, economic, social, technological, and economic factors. The dollar fluctuations are expected to not seriously affect the forecasts in the emerging regions.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the personal cloud market into revenue type, hosting type, and user type, covering this market comprehensively.
2. This report will help the organizations to better understand the competitors and gain more insights to better position one’s business. There is a separate section on competitive landscape, including end user analysis, mergers and acquisitions, and venture capital funding.
3. The report helps the organizations to understand the pulse of the market. It provides information on key market drivers, restraints, and opportunities.

Table Of Contents

Personal Cloud Market by Revenue Type, User Type, Hosting Type, and by Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primary interviews 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.4 ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE PERSONAL CLOUD MARKET 30
4.2 GLOBAL PERSONAL CLOUD MARKET: TOP TWO USERS 30
4.3 GLOBAL PERSONAL CLOUD MARKET 31
4.4 GLOBAL PERSONAL CLOUD MARKET POTENTIAL 31
4.5 GLOBAL PERSONAL CLOUD MARKET (2015) 32
4.6 PERSONAL CLOUD REGIONAL MARKET 32
4.7 PERSONAL CLOUD GROWTH MATRIX 33
4.8 LIFE CYCLE ANALYSIS, BY REGION, 2015 34

5 MARKET OVERVIEW 35
5.1 INTRODUCTION 36
5.2 EVOLUTION 36
5.3 MARKET SEGMENTATION 38
5.3.1 BY REVENUE TYPE 38
5.3.2 BY USER TYPE 38
5.3.3 BY HOSTING TYPE 39
5.3.4 BY REGION 39
5.4 MARKET DYNAMICS 40
5.4.1 DRIVERS 40
5.4.1.1 Rising data generation activities 40
5.4.1.2 Digital contingency and disaster recovery planning 41
5.4.1.3 Escalating mobility trends 41
5.4.2 RESTRAINTS 42
5.4.2.1 Prevalence of data security apprehensions 42
5.4.2.2 Lack of awareness about network connectivity 42
5.4.3 OPPORTUNITIES 43
5.4.3.1 Increasing business tie-ups with device manufacturers 43
5.4.3.2 Bridging the connectivity and accessibility gap 43
5.4.4 CHALLENGES 43
5.4.4.1 Vendor lock-in and interoperability 43
5.4.5 WINNING IMPERATIVE 44
5.4.5.1 Turning Personal Cloud alluring to business users 44
6 INDUSTRY TRENDS 45
6.1 INTRODUCTION 45
6.2 VALUE CHAIN ANALYSIS 45
6.3 PORTER'S FIVE FORCES ANALYSIS 46
6.3.1 THREAT OF NEW ENTRANTS 46
6.3.2 THREAT OF SUBSTITUTES 47
6.3.3 BARGAINING POWER OF SUPPLIERS 47
6.3.4 BARGAINING POWER OF BUYERS 48
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 48
6.4 IMPACT OF STANDARDS AND REGULATIONS 49
6.4.1 ISO/IEC27018 49
6.4.2 EUROPEAN DATA PROTECTION DIRECTIVES 50
6.4.3 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 50


7 PERSONAL CLOUD MARKET, BUSINESS MODELS ANALYSIS 51
7.1 CURRENT BUSINESS MODELS 52
7.1.1 PERSONAL CLOUD HOSTED FROM PROVIDERS' PREMISES (DATA CENTER) 52
7.1.1.1 Overall approach 52
7.1.1.2 Key features and pricing 52
7.1.2 PERSONAL CLOUD HOSTED FROM USERS' PREMISES 52
7.1.2.1 Overall approach 52
7.1.2.2 Key features and pricing 53
8 PERSONAL CLOUD MARKET, PRICING STRATEGIES 54
8.1 PRICING STRATEGIES 55
8.1.1 FREEMIUM OVERVIEW 55
8.1.2 FREE USERS VS. PAID USERS 55
8.1.3 IS THIS MODEL PROFITABLE? 55
8.1.4 PRICING MODELS FOR FUTURE 56
9 GLOBAL PERSONAL CLOUD MARKET ANALYSIS, BY REVENUE TYPE 57
9.1 PERSONAL CLOUD BY REVENUE TYPE 58
9.1.1 INTRODUCTION 58
9.1.2 DIRECT REVENUE 59
9.1.3 INDIRECT REVENUE 60
10 GLOBAL PERSONAL CLOUD MARKET ANALYSIS, BY USER TYPE 61
10.1 PERSONAL CLOUD BY USER TYPE 62
10.1.1 INTRODUCTION 62
10.1.2 INDIVIDUAL 63
10.1.3 SMALL BUSINESS 64
10.1.4 MEDIUM BUSINESS 65
11 GLOBAL PERSONAL CLOUD MARKET ANALYSIS, BY HOSTING TYPE 67
11.1 INTRODUCTION 68
11.1.1 PROVIDERS' HOSTING (HOSTED FROM PROVIDERS' PREMISES) 68
11.1.2 USERS' HOSTING (HOSTED FROM USERS' PREMISES) 70
12 GEOGRAPHIC ANALYSIS 72
12.1 INTRODUCTION 73
12.2 NORTH AMERICA 74
12.2.1 U.S. 78
12.2.2 CANADA 80
12.3 EUROPE 82
12.4 ASIA-PACIFIC 85
12.5 MIDDLE EAST AND AFRICA 88
12.6 LATIN AMERICA 90
13 COMPETITIVE LANDSCAPE 93
13.1 OVERVIEW 93
13.2 COMPETITIVE SITUATION AND TRENDS 94
13.2.1 PARTNERSHIPS 95
13.2.2 NEW PRODUCT LAUNCHES 97
13.2.3 MERGERS AND ACQUISITIONS 98
14 COMPANY PROFILE 99
14.1 INTRODUCTION 99
14.2 APPLE, INC. 100
14.3 MICROSOFT CORPORATION 103
14.4 GOOGLE, INC. 106
14.5 BOX, INC. 109
14.6 AMAZON WEB SERVICES 111
14.7 SEAGATE TECHNOLOGY, LLC. 114
14.8 DROPBOX, INC. 116
14.9 EGNYTE, INC. 118
14.10 BUFFALO TECHNOLOGY, INC. 120
14.11 SUGARSYNC, INC. 122
15 KEY INNOVATORS 124
15.1 FUNAMBOL 124
15.1.1 BUSINESS OVERVIEW 124
15.2 F-SECURE 124
15.2.1 BUSINESS OVERVIEW 124
15.3 SYNCHRONOSS TECHNOLOGIES, INC. 124
15.3.1 BUSINESS OVERVIEW 124
16 APPENDIX 125
16.1 INSIGHTS OF INDUSTRY EXPERTS 125
16.2 DISCUSSION GUIDE 126
16.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 130
16.4 AVAILABLE CUSTOMIZATIONS 131
16.5 RELATED REPORTS 132


LIST OF TABLES

TABLE 1 GLOBAL PERSONAL CLOUD MARKET SIZE AND GROWTH,
2013-2020 (USD MILLION, Y-O-Y %) 27
TABLE 2 DRIVERS: IMPACT ANALYSIS 41
TABLE 3 RESTRAINTS: IMPACT ANALYSIS 42
TABLE 4 OPPORTUNITIES: IMPACT ANALYSIS 43
TABLE 5 CHALLENGE: IMPACT ANALYSIS 44
TABLE 6 GLOBAL PERSONAL CLOUD MARKET SIZE, BY REVENUE TYPE,
2013-2020 (USD MILLION) 58
TABLE 7 DIRECT REVENUE: PERSONAL CLOUD MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 59
TABLE 8 INDIRECT REVENUE: PERSONAL CLOUD MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 60
TABLE 9 GLOBAL PERSONAL CLOUD MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 62
TABLE 10 INDIVIDUAL: PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 63
TABLE 11 INDIVIDUAL: PERSONAL CLOUD MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 64
TABLE 12 SMALL BUSINESS: PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 65
TABLE 13 SMALL BUSINESS: PERSONAL CLOUD MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 65
TABLE 14 MEDIUM BUSINESS: PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 66
TABLE 15 MEDIUM BUSINESS: PERSONAL CLOUD MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 66
TABLE 16 GLOBAL PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 68
TABLE 17 PROVIDERS' HOSTING: PERSONAL CLOUD MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 69
TABLE 18 PROVIDERS' HOSTING: PERSONAL CLOUD MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 70
TABLE 19 USERS' HOSTING: PERSONAL CLOUD MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 70
TABLE 20 USERS' HOSTING: PERSONAL CLOUD MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 71
TABLE 21 GLOBAL PERSONAL CLOUD MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 74
TABLE 22 NORTH AMERICA: PERSONAL CLOUD MARKET SIZE, BY REVENUE TYPE,
2013-2020 (USD MILLION) 75
TABLE 23 NORTH AMERICA: PERSONAL CLOUD MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 76
TABLE 24 NORTH AMERICA: INDIVIDUAL PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 76
TABLE 25 NORTH AMERICA: SMALL BUSINESS PERSONAL CLOUD MARKET SIZE,
BY HOSTING TYPE, 2013-2020 (USD MILLION) 76
TABLE 26 NORTH AMERICA: MEDIUM BUSINESS PERSONAL CLOUD MARKET SIZE,
BY HOSTING TYPE, 2013-2020 (USD MILLION) 77
TABLE 27 NORTH AMERICA: PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 77
TABLE 28 NORTH AMERICA: PERSONAL CLOUD MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 77
TABLE 29 U.S.: PERSONAL CLOUD MARKET SIZE, BY REVENUE TYPE,
2013-2020 (USD MILLION) 78
TABLE 30 U.S.: PERSONAL CLOUD MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION) 78
TABLE 31 U.S.: INDIVIDUAL PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 79
TABLE 32 U.S.: SMALL BUSINESS PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 79
TABLE 33 U.S.: MEDIUM BUSINESS PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 79
TABLE 34 U.S.: PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 80
TABLE 35 CANADA: PERSONAL CLOUD MARKET SIZE, BY REVENUE TYPE,
2013-2020 (USD MILLION) 80
TABLE 36 CANADA: PERSONAL CLOUD MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 81
TABLE 37 CANADA: INDIVIDUAL PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 81
TABLE 38 CANADA: SMALL BUSINESS PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 81
TABLE 39 U.S.: MEDIUM BUSINESS PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 82
TABLE 40 CANADA: PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 82
TABLE 41 EUROPE: PERSONAL CLOUD MARKET SIZE, BY REVENUE TYPE,
2013-2020 (USD MILLION) 83
TABLE 42 EUROPE: PERSONAL CLOUD MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 83
TABLE 43 EUROPE: INDIVIDUAL PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 83
TABLE 44 EUROPE: SMALL BUSINESS PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 84
TABLE 45 EUROPE: MEDIUM BUSINESS PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 84
TABLE 46 EUROPE: PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 84
TABLE 47 ASIA-PACIFIC: PERSONAL CLOUD MARKET SIZE, BY REVENUE TYPE,
2013-2020 (USD MILLION) 86
TABLE 48 ASIA-PACIFIC: PERSONAL CLOUD MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 86
TABLE 49 ASIA-PACIFIC: INDIVIDUAL PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 86
TABLE 50 ASIA-PACIFIC: SMALL BUSINESS PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 87
TABLE 51 ASIA-PACIFIC: MEDIUM BUSINESS PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 87
TABLE 52 ASIA-PACIFIC: PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 87
TABLE 53 MIDDLE EAST AND AFRICA: PERSONAL CLOUD MARKET SIZE, BY REVENUE TYPE, 2013-2020 (USD MILLION) 88
TABLE 54 MIDDLE EAST AND AFRICA: PERSONAL CLOUD MARKET SIZE, BY USER TYPE, 2013-2020 (USD MILLION) 88
TABLE 55 MIDDLE EAST AND AFRICA: INDIVIDUAL PERSONAL CLOUD MARKET SIZE,
BY HOSTING TYPE, 2013-2020 (USD MILLION) 89
TABLE 56 MIDDLE EAST AND AFRICA: SMALL BUSINESS PERSONAL CLOUD MARKET SIZE,
BY HOSTING TYPE, 2013-2020 (USD MILLION) 89
TABLE 57 MIDDLE EAST AND AFRICA: MEDIUM BUSINESS PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 89
TABLE 58 MIDDLE EAST AND AFRICA: PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 90
TABLE 59 LATIN AMERICA: PERSONAL CLOUD MARKET SIZE, BY REVENUE TYPE,
2013-2020 (USD MILLION) 90
TABLE 60 LATIN AMERICA: PERSONAL CLOUD MARKET SIZE, BY USER TYPE,
2013-2020 (USD MILLION) 91
TABLE 61 LATIN AMERICA: INDIVIDUAL PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 91
TABLE 62 LATIN AMERICA: SMALL BUSINESS PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE, 2013-2020 (USD MILLION) 91
TABLE 63 LATIN AMERICA: MEDIUM BUSINESS PERSONAL CLOUD MARKET SIZE,
BY HOSTING TYPE, 2013-2020 (USD MILLION) 92
TABLE 64 LATIN AMERICA: PERSONAL CLOUD MARKET SIZE, BY HOSTING TYPE,
2013-2020 (USD MILLION) 92
TABLE 65 PARTNERSHIPS, 2013-2015 95
TABLE 66 NEW PRODUCT LAUNCHES, 2013-2015 97
TABLE 67 MERGERS AND ACQUISITIONS, 2013-2015 98



LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 15
FIGURE 2 PERSONAL CLOUD MARKET: RESEARCH DESIGN 17
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEW: BY COMPANY TYPE, DESIGNATION, AND REGION 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 6 DATA TRIANGULATION 24
FIGURE 7 MEDIUM BUSINESS IN THE PERSONAL CLOUD MARKET IS EXPECTED TO GROW RAPIDLY DURING THE FORECAST PERIOD 27
FIGURE 8 ASIA-PACIFIC AND LATIN AMERICA EXPECTED TO EXHIBIT THE HIGHEST GROWTH DURING THE FORECAST PERIOD 28
FIGURE 9 GLOBAL PERSONAL CLOUD MARKET SHARE, 2015: NORTH AMERICA IS EXPECTED TO ACCOUNT FOR THE HIGHEST MARKET SHARE DURING THE PERIOD OF
2015-2020 28
FIGURE 10 INCREASING BUSINESS TIE-UPS WITH DEVICE MANUFACTURERS ACTS AS AN ATTRACTIVE MARKET OPPORTUNITY IN THE GLOBAL PERSONAL CLOUD MARKET 30
FIGURE 11 MEDIUM BUSINESS IS THE FASTEST GROWING USER TYPE AMONG OTHERS 30
FIGURE 12 NORTH AMERICA HOLDS THE MAXIMUM SHARE IN THE PERSONAL CLOUD USER MARKET IN 2015 31
FIGURE 13 ASIA-PACIFIC IS EXPECTED TO HAVE THE HIGHEST MARKET GROWTH POTENTIAL FOR THE PERSONAL CLOUD MARKET 31
FIGURE 14 PROVIDERS' HOSTING IS EXPECTED TO CONTINUE TO DOMINATE THE MARKET DURING THE FORECAST PERIOD 32
FIGURE 15 ASIA-PACIFIC IS EXPECTED TO GROW FASTER THAN EUROPE AND NORTH AMERICA DURING 2015-2020 32
FIGURE 16 GLOBAL PERSONAL CLOUD, GROWTH MATRIX 33
FIGURE 17 ASIA-PACIFIC MARKET IS EXPECTED TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD 34
FIGURE 18 INTEGRATION OF WEARABLE TECHNOLOGY IN THE PERSONAL CLOUD MARKET IS EXPECTED TO PLAY A CRUCIAL ROLE 37
FIGURE 19 PERSONAL CLOUD MARKET SEGMENTATION: BY REVENUE TYPE 38
FIGURE 20 PERSONAL CLOUD MARKET SEGMENTATION: BY USER TYPE 38
FIGURE 21 PERSONAL CLOUD MARKET SEGMENTATION: BY HOSTING TYPE 39
FIGURE 22 PERSONAL CLOUD MARKET SEGMENTATION: BY REGION 39
FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES ANALYSIS 40
FIGURE 24 VALUE CHAIN ANALYSIS (2015): MAJOR ROLE PLAYED BY PERSONAL CLOUD SERVICE PROVIDERS 45
FIGURE 25 PORTER'S FIVE FORCES ANALYSIS (2015): HIGH MARKET GROWTH RATE IS INCREASING THE COMPETITION IN THE INDUSTRY 46
FIGURE 26 DIRECT REVENUE IS EXPECTED TO CONTINUE CONTRIBUTE THE HIGHEST TO THE PERSONAL CLOUD MARKET 58
FIGURE 27 NORTH AMERICA IS EXPECTED TO CONTRIBUTE SUBSTANTIALLY TOWARD DIRECT REVENUE IN THE PERSONAL CLOUD MARKET 59
FIGURE 28 MEDIUM BUSINESS IS GROWING SUBSTANTIALLY AMONG OTHER USERS IN THE PERSONAL CLOUD MARKET 62
FIGURE 29 ASIA-PACIFIC MARKET IS EXPECTED TO GROW SUBSTANTIALLY WITH THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 30 PROVIDERS' HOSTING HAS THE LARGEST CONTRIBUTION TOWARD THE PERSONAL CLOUD MARKET FOR SMALL BUSINESS 64
FIGURE 31 PROVIDERS' HOSTING IS EXPECTED TO CONTINUE TO DOMINATE THE PERSONAL CLOUD MARKET DURING THE FORECAST PERIOD 68
FIGURE 32 PROVIDERS' HOSTING IS EXPECTED TO SHOW THE HIGHEST TRACTION IN ASIA-PACIFIC DURING THE FORECAST PERIOD 69
FIGURE 33 USERS' HOSTING IS EXPECTED TO GROW AT A CONSIDERABLE RATE AMONG MEDIUM BUSINESS DURING THE FORECAST PERIOD 71
FIGURE 34 GEOGRAPHIC SNAPSHOT: RAPID-GROWTH MARKETS ARE EMERGING AS NEW HOTSPOT 73
FIGURE 35 ASIA-PACIFIC: AN ATTRACTIVE DESTINATION FOR PERSONAL CLOUD 74
FIGURE 36 NORTH AMERICA MARKET SNAPSHOT: PROVIDERS' HOSTING TO CONTRIBUTE MAXIMUM TO THE MARKET 75
FIGURE 37 ASIA-PACIFIC PERSONAL CLOUD MARKET SNAPSHOT: USERS' HOSTING IS EXPECTED TO GAIN POPULARITY AMONG THE USERS 85
FIGURE 38 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY BETWEEN 2013 AND 2015 93
FIGURE 39 APPLE AND GOOGLE GREW AT THE FASTEST RATE BETWEEN 2010 AND 2014 94
FIGURE 40 MARKET EVALUATION FRAMEWORK 94
FIGURE 41 BATTLE FOR MARKET SHARE: PARTNERSHIPS AND NEW PRODUCT LAUNCHES WERE THE KEY STRATEGIES 95
FIGURE 42 GEOGRAPHIC REVENUE MIX OF TOP 4 MARKET PLAYERS 99
FIGURE 43 APPLE, INC.: COMPANY SNAPSHOT 100
FIGURE 44 APPLE, INC.: SWOT ANALYSIS 102
FIGURE 45 MICROSOFT CORPORATION: COMPANY SNAPSHOT 103
FIGURE 46 MICROSOFT CORPORATION: SWOT ANALYSIS 105
FIGURE 47 GOOGLE, INC.: COMPANY SNAPSHOT 106
FIGURE 48 GOOGLE, INC.: SWOT ANALYSIS 108
FIGURE 49 BOX, INC.: COMPANY SNAPSHOT 109
FIGURE 50 BOX, INC.: SWOT ANALYSIS 110
FIGURE 51 AMAZON WEB SERVICES: SWOT ANALYSIS 113
FIGURE 52 SEAGATE TECHNOLOGY, LLC.: COMPANY SNAPSHOT 114

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