Table of Contents
Global M-Commerce and M-Payment market dynamics, opportunities and challenges, extensive forecasts on users and revenues in banking, payment, and insurance sector both globally and regionally with cases and future roadmaps of exemplary telcos in the segment.
Mobile commerce will witness strong growth in the coming years – both in terms of subscribers and revenues. The purpose of the Report is to help businesses in identifying the lucrative revenue opportunities and making future-proof investments and strategies.
MNOs have an obvious opportunity in mobile payments due to network ownership and existing relationship with a huge chunk of target segment. Consequently, many operators are formulating strategies to leverage this advantage and to expand their portfolio in banking and payments. In November, 2010, AT&T, T-Mobile and Verizon formed a joint venture to create a mobile payment company called Isis, which was later rebranded as Softcard. In 2015, Google acquired the Softcard's intellectual property to integrate it into its competing Google Wallet service. Several such initiatives are taking place around the world. However, the successful launches will have to create a win-win situation for incumbents, telcos, banks, merchants, and disruptive small players.
In the 2nd Chapter, we have segmented the M-Commerce market in four broad categories - Mobile Banking, Mobile Payments, Mobile MicroInsurance (MMI), and Mobile Ticketing and Mobile Coupons. This chapter analyses these broad categories with latest trends and case studies of exemplary players in respective segments.
The following Chapter examines the current M-Commerce market dynamics and important developments. Many organisations such as Amazon and Google are successfully leveraging the mobile devices to drive revenues; however most of the MNOs are lagging far behind in their approach to this highly promising opportunity. We have included various techniques, cases, and examples that will help service providers in making appropriate strategies to drive M-commerce uptake, and promote customer loyalty and brand building via M-Commerce.
The final chapter provides M-Commerce extensive market forecasts on users and revenues, both globally and regionally. These extensive forecasts demonstrate the regional growth trends and market attractiveness for the next five years that will greatly help you in strategic business decisions.
Key Questions Answered:
How operators can explore the m-commerce market to generate incremental revenues?
What are the various revenue-generating segments within M-Commerce which mobile operators should seriously consider pursuing?
What are the strategic options to monetise the various M-Commerce services?
How lean tactics can be used to derive maximum revenue from M-Commerce services in the shortest possible time?
How M-Commerce can be used as a tool to boost customer loyalty and brand recognition?
The number of m-payment users is expected to reach around 921 million worldwide by the end of 2020 from 366 million in 2014.
The worldwide m-payment revenue is projected to grow at a CAGR of 20% during 2014 - 2020.
Safaricom's M-Pesa accounted for more than 18% of the total revenue generated in FY 2014 that was almost double that of its messaging revenue.
NFC mobile payments are projected to reach US$100 billion in 2016. The technology will witness sharper uptake 2016 onwards and will cross US$300 billion mark in 2018.
More than 2.4 billion users will be using mobile banking services by the end of 2020 compared to around 800 million in 2014.
Who can benefit from this Report?
Mobile Network Operators
For the crucial grasp required on M-Commerce market opportunities and challenges, and to identify potential revenue streams from such services.
Mobile Device Makers
For better informed product development and to imbue a competitive edge into the product/ services in sync with the technological developments, end user lifestyles, and operators’ challenges in meeting the market demand efficiently.
Content Providers and Application Developers
To gain an insight into the market expectations and opportunities that M-Commerce market will generate across various geographies in the coming years. To prepare for the likely changes that Content Providers and Application Developers must go through to remain relevant and profitable in the market.
With an obvious interest in the current happenings within the mobile commerce segment of telecoms, the Report serves guidance to telecom investors. The Report attempts to help you in identifying the right choices for your investments.
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