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Executive Analysis of Medium-Duty and Heavy-Duty Value Truck Market in Select Emerging Economies: Value Truck Sales in China, India, Indonesia, and Africa to Reach Over 800,000 Units by 2022

Convergence of the global trucking industry provides pockets of growth for global OEMs and suppliers alike to develop platform based solutions. The mid-market value truck is the most conducive for platform development and expected to be the fastest growing sub-segment in the global truck industry. Frost and Sullivan analysis indicates that by 2022 markets in China, India, Africa, and Indonesia will account for over 80% of all value trucks sold globally.

Executive Summary—Key Findings

Value Truck Market: Key Findings, Global, 2014–2022

- Fastest growing segment: The medium- and heavy-duty (MD-HD) value truck segment in key emerging markets of China, India, Indonesia, and Africa is expected to grow at a CAGR of % to reach over units by 2022.
- Most attractive sub-segment for platform development: By 2022, % of all value trucks built globally will be attributed to platform-based development and manufacturing.
- China-India centric development: With % of all global value trucks to be sold in China and India by 2022, original equipment manufacturers (OEMs) are expected to develop value platforms based on these markets in the short and medium terms. However, these platforms will feature attributes enabling global scalability in the long term.
- Product differentiation strategies by global OEMs for value trucks to be centered around powertrain upgrades, safety, cab features, and telematics solutions. Larger engines, better safety, more comfort, and track and trace telematics to be key features of these trucks.
- Greater degree of variance from low-cost trucks will give western OEMs, such as Daimler, Volvo, - MAN, etc., the chance to derive greater ROI from TRIAD-based technologies. It will also give faster paybacks to Asian OEMs for R&D money spent in building these trucks.

Key Questions This Study Will Answer

-What is a value truck? What are the boundaries defining a value truck in the identified target markets, namely, China, India, Indonesia, and Africa?
-What are the key influencing factors governing the evolution of the trucking industry?
-What is the current size of the value truck market in China, India, Indonesia, and Africa? What are the forecasts for the same through to 2022?
-What are the key value positioning strategies of global OEMs in the value truck market?
-What are key recommendations for success in the value truck market?

Table Of Contents

Executive Analysis of Medium-Duty and Heavy-Duty Value Truck Market in Select Emerging Economies 
Table Of Contents
1 EXECUTIVE SUMMARY

Executive Summary
1. Executive Summary—Key Findings
2. Executive Summary—Total Truck Market Outlook—Select Regions
3. Executive Summary—Value Truck Product Planning Focal Points
4. Executive Summary—Value Truck Market—Powertrain Profile
5. Executive Summary—Current and Future Outlook

2 RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
1. Key Questions This Study Will Answer
2. Research Aims and Objectives
3. Research Background
4. Research Methodology

3 DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
1. Classification
2. Global Value Truck Market and Price Boundaries

4 MARKET OVERVIEW

Market Overview
1. Converging Global Truck Market Creating New Segment—Value Trucks
2. Value Truck Gross Vehicle Weight Rating (GVWR)—Price Positioning
3. Value Truck Approach
4. Price Comparison of Low-cost, Value, and Premium Trucks

5 VALUE TRUCK MARKET OUTLOOK

Value Truck Market Outlook
1. Global MD-HD Truck Market—Unit Shipment Forecast by Region
2. Select Markets Outlook—MD-HD Truck Sales in China, India, Indonesia, and Africa
3. Value Truck Market—Key Markets Unit Shipment Forecast
4. Value Truck Market—Key Markets Comparison

6 PRODUCT PLACEMENT FOR VALUE TRUCK MARKET

Product Placement for Value Truck Market
1. Value Truck Product Planning Focal Points of OEMs
2. Value Truck Product Positioning—Powertrain
3. Value Truck Product Positioning—Safety Systems
4. Value Truck Product Positioning—Telematics Services
5. Value Trucks—Medium-Duty Truck Comparative Snapshot by Market
6. Value Trucks—Heavy-Duty Truck Comparative Snapshot by Market
7. Virtual Global Medium-Duty Value Truck Platform
8. Virtual Global Heavy-Duty Value Truck Platform
9. MD-HD Value Truck Standard and Optional Features

7 OEM VALUE TRUCK STRATEGIES

OEM Value Truck Strategies
1. Value Trucks—Global OEMs' Brand Strategy
2. Value Trucks Globalised Platform Approach
3. Value Truck Production Hubs and Target Markets
4. Value Trucks Manufacturing Strategy Overview
5. Value Truck Market—Powertrain Profile
6. Major Value Truck Models in Selected Markets

8 REGIONAL MARKET ANALYSIS—CHINA

Regional Market Analysis—China
1. Market Segmentation
2. China MD-HD Truck Overview
3. Value Segment Analysis
4. Exhibit A—Genlyon CQ

9 INDIA

India
1. Market Segmentation
2. India MD-HD Truck Market Overview
3. Value Segment Analysis
4. Exhibit B—TATA Prima LX

10 INDONESIA

Indonesia
1. Market Segmentation
2. Indonesia MD-HD Market Overview
3. Value Segment Analysis
4. Exhibit C—UD Quester CWE64R

11 AFRICA

Africa
1. Market Segmentation
2. African MD-HD Market Overview
3. Value Segment Analysis
4. Exhibit D—Isuzu FXZ 26-360

12 CONCLUSIONS AND PREDICTIONS

Conclusions and Predictions
1. Key Conclusions
2. The Last Word—Three Big Predictions
3. Legal Disclaimer

13 APPENDIX

Appendix
1. Table of Acronyms
2. Methodology

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