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  5. > Executive Analysis of Indian CV OEMs’ Global Growth Strategies 

Executive Analysis of Indian CV OEMs’ Global Growth Strategies 

  • September 2015
  • -
  • Frost & Sullivan
  • -
  • 46 pages

Executive Analysis of Indian CV OEMs' Global Growth Strategies : Value Trucks will Drive M&H CV Exports to 108,525 Units by 2022

The aim of this study is to understand and analyze the export strategies of key Indian medium and heavy commercial vehicle (M&H CV) manufacturers. The study also aims to analyze the evolution of the Indian truck market and its changing competitive landscape. It provides an in-depth analysis of the export forecasts of select Indian truck manufacturers for 2014, 2022, and 2025. The study also offers an overview of key export regions for Made in India trucks and provides an outline of the international dealership strategies of India-based manufacturers. Key conclusions and recommendations in terms of growth opportunities and important regions for exports are highlighted.

Executive Summary—Key Findings

The increasing penetration of value trucks developed in partnership with global tier suppliers will help Indian truck OEMs to significantly boost their market share in select export markets

Commercial Vehicles Market: Key Findings, India, 2014

Total medium and heavy commercial vehicle (M&H CV) exports from India are expected to register a compound annual growth rate (CAGR) of % from 2014 to 2022, reaching units in 2022. Africa, ASEAN, and the Middle East will emerge as the target destinations for most of the exports.

Value trucks (priced between low-cost and premium trucks) will catalyze export growth by catering to the demand for the optimum combination of technology and price emanating from the target markets. Increasingly, Indian OEMs are focusing on the development of global product platforms with regional value clusters that will act as unique selling points for the specific markets.

Market movement toward TCO will drive the adoption of advanced technologies, especially in the powertrain, connectivity, comfort, and convenience segments. The global harmonization of regulations will drive Indian OEMs’ partnerships with global tier 1 suppliers.

The establishment of a % subsidiary and/or the development of assembler-distributor partnerships are emerging as the key routes that Indian CV OEMs (Tata Motors and Ashok Leyland, for example) will adopt for international market expansion.

Key Questions this Study will Answer

-How is the Indian truck market changing? What are the implications of these changes for the various stakeholders that play an active role in this market?
-How important is the export business for Indian manufacturers? Will this focus on export markets continue to grow?
-What are the export strategies of India-based M&H value trucks OEMs? What products do they plan to focus on? Which markets are important to them?
-How strong is the competition from the new participants in the Indian domestic market and the export markets around the country? Which participant holds the competitive advantage?
-What are the key success factors of Indian CV manufacturers? How will this market evolve in future?

Table Of Contents

Executive Analysis of Indian CV OEMs’ Global Growth Strategies 
Table Of Contents
1 EXECUTIVE SUMMARY

Executive Summary
1. Executive Summary—Key Findings
2. Executive Summary—Outlook of Indian CV OEMs' Export Business
3. Executive Summary—Snapshot of International Operations
4. Executive Summary—Tata Prima/Prima LX Exports
5. Executive Summary—Global Dealership Expansion
6. Current and Future Outlook

2 RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
1. Research Scope
2. Research Aims and Objectives
3. Key Questions this Study will Answer
4. Research Background
5. Research Methodology

3 OVERVIEW OF THE CHANGING DYNAMICS IN THE INDIAN CV MARKET

Overview of the Changing Dynamics in the Indian CV Market
1. Evolution of the Indian Truck Market
2. Emergence of the Value Truck Segment
3. Increased Focus on the Export Business
4. Development of Strong Global Supplier Partnerships
5. Sourcing Implication Analysis

4 COMPARATIVE ANALYSIS OF SELECT GLOBAL PRODUCT LINES

Comparative Analysis of Select Global Product Lines
1. 4 Advanced Global Product Lines from Indian OEMs
2. Brief Comparison of Specifications
3. Convergence of Truck Product Lines across Emerging Markets
4. Comparative Analysis of Comfort Features
5. Comparative Analysis of Connectivity Features
6. Comparative Analysis of After-sales Services

5 EVOLUTION OF INDIAN OEMS' DOMESTIC AND EXPORT MARKET ACTIVITIES

Evolution of Indian OEMs' Domestic and Export Market Activities
1. Changing Landscape in the Domestic Market
2. ASEAN, Africa, and the Middle East as Key Go-to Destinations
3. Top Export Market Priorities of Indian OEMs
4. Global Dealership Expansion
5. Benchmarking the Hub and Spoke Model of Distribution

6 OVERVIEW OF SUCCESS FACTORS IN EXPORT MARKETS

Overview of Success Factors in Export Markets
1. Value Segment Positioning Strategy
2. Deploying Local Market Expertise to Global Markets
3. Strategic Approaches in Terms of Geographical Expansion
4. Snapshot of International Operations

7 CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
1. Key Conclusions
2. Future Outlook—So-What Analyses
3. The Last Word—3 Big Predictions
4. Legal Disclaimer

8 APPENDIX

Appendix
1. Methodology

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