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Executive Analysis of Indian CV OEMs’ Global Growth Strategies 

  • September 2015
  • -
  • Frost & Sullivan
  • -
  • 46 pages


Table of Contents

Executive Analysis of Indian CV OEMs' Global Growth Strategies : Value Trucks will Drive M&H CV Exports to 108,525 Units by 2022

The aim of this study is to understand and analyze the export strategies of key Indian medium and heavy commercial vehicle (M&H CV) manufacturers. The study also aims to analyze the evolution of the Indian truck market and its changing competitive landscape. It provides an in-depth analysis of the export forecasts of select Indian truck manufacturers for 2014, 2022, and 2025. The study also offers an overview of key export regions for Made in India trucks and provides an outline of the international dealership strategies of India-based manufacturers. Key conclusions and recommendations in terms of growth opportunities and important regions for exports are highlighted.

Executive Summary—Key Findings

The increasing penetration of value trucks developed in partnership with global tier suppliers will help Indian truck OEMs to significantly boost their market share in select export markets

Commercial Vehicles Market: Key Findings, India, 2014

Total medium and heavy commercial vehicle (M&H CV) exports from India are expected to register a compound annual growth rate (CAGR) of % from 2014 to 2022, reaching units in 2022. Africa, ASEAN, and the Middle East will emerge as the target destinations for most of the exports.

Value trucks (priced between low-cost and premium trucks) will catalyze export growth by catering to the demand for the optimum combination of technology and price emanating from the target markets. Increasingly, Indian OEMs are focusing on the development of global product platforms with regional value clusters that will act as unique selling points for the specific markets.

Market movement toward TCO will drive the adoption of advanced technologies, especially in the powertrain, connectivity, comfort, and convenience segments. The global harmonization of regulations will drive Indian OEMs’ partnerships with global tier 1 suppliers.

The establishment of a % subsidiary and/or the development of assembler-distributor partnerships are emerging as the key routes that Indian CV OEMs (Tata Motors and Ashok Leyland, for example) will adopt for international market expansion.

Key Questions this Study will Answer

-How is the Indian truck market changing? What are the implications of these changes for the various stakeholders that play an active role in this market?
-How important is the export business for Indian manufacturers? Will this focus on export markets continue to grow?
-What are the export strategies of India-based M&H value trucks OEMs? What products do they plan to focus on? Which markets are important to them?
-How strong is the competition from the new participants in the Indian domestic market and the export markets around the country? Which participant holds the competitive advantage?
-What are the key success factors of Indian CV manufacturers? How will this market evolve in future?

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