TABLE OF CONTENTS
ABOUT DATAMONITOR 2
EXECUTIVE SUMMARY 3
INTRODUCTION 20
What is this report about? 20
Who is the target reader? 20
Definitions 20
GLOBAL MALE TOILETRIES 21
Market overview 21
Market value 22
Market volume 23
Market segmentation I 24
Market segmentation II 25
Market share 26
Five forces analysis 27
Market distribution 33
Market forecasts 34
MALE TOILETRIES IN ASIA-PACIFIC 36
Market overview 36
Market value 37
Market volume 38
Market segmentation I 39
Market segmentation II 40
Market share 41
Five forces analysis 42
Market distribution 48
Market forecasts 49
MALE TOILETRIES IN EUROPE 51
Market overview 51
Market value 52
Market volume 53
Market segmentation I 54
Market segmentation II 55
Market share 56
Five forces analysis 57
Market distribution 63
Market forecasts 64
MALE TOILETRIES IN FRANCE 66
Market overview 66
Market value 67
Market volume 68
Market segmentation I 69
Market segmentation II 70
Market share 71
Five forces analysis 72
Market distribution 78
Market forecasts 79
Macroeconomic indicators 81
MALE TOILETRIES IN GERMANY 83
Market overview 83
Market value 84
Market volume 85
Market segmentation I 86
Market segmentation II 87
Market share 88
Five forces analysis 89
Market distribution 95
Market forecasts 96
Macroeconomic indicators 98
MALE TOILETRIES IN JAPAN 100
Market overview 100
Market value 101
Market volume 102
Market segmentation I 103
Market segmentation II 104
Market share 105
Five forces analysis 106
Market distribution 112
Market forecasts 113
Macroeconomic indicators 115
MALE TOILETRIES IN THE UNITED KINGDOM 117
Market overview 117
Market value 118
Market volume 119
Market segmentation I 120
Market segmentation II 121
Market share 122
Five forces analysis 123
Market distribution 130
Market forecasts 131
Macroeconomic indicators 133
MALE TOILETRIES IN THE UNITED STATES 135
Market overview 135
Market value 136
Market volume 137
Market segmentation I 138
Market segmentation II 139
Market share 140
Five forces analysis 141
Market distribution 148
Market forecasts 149
Macroeconomic indicators 151
COMPANY PROFILES 153
Procter & Gamble Company, The 153
Energizer Holdings 159
Koninklijke Philips Electronics N.V. 163
APPENDIX 169
Data Research Methodology 169
LIST OF TABLES
Table 1: Global male toiletries market value: $ million, 2006–10 22
Table 2: Global male toiletries market volume: million units, 2006–10 23
Table 3: Global male toiletries Market segmentation I:% share, by value, 2010 24
Table 4: Global male toiletries Market segmentation II: % share, by value, 2010 25
Table 5: Global male toiletries market share: % share, by value, 2010 26
Table 6: Global male toiletries market distribution: % share, by value, 2010 33
Table 7: Global male toiletries market value forecast: $ million, 2010–15 34
Table 8: Global male toiletries market volume forecast: million units, 2010–15 35
Table 9: Asia-Pacific male toiletries market value: $ million, 2006–10 37
Table 10: Asia–Pacific male toiletries market volume: million units, 2006–10 38
Table 11: Asia-Pacific male toiletries Market segmentation I:% share, by value, 2010 39
Table 12: Asia-Pacific male toiletries Market segmentation II: % share, by value, 2010 40
Table 13: Asia-Pacific male toiletries market share: % share, by value, 2010 41
Table 14: Asia-Pacific male toiletries market distribution: % share, by value, 2010 48
Table 15: Asia-Pacific male toiletries market value forecast: $ million, 2010–15 49
Table 16: Asia–Pacific male toiletries market volume forecast: million units, 2010–15 50
Table 17: Europe male toiletries market value: $ million, 2006–10 52
Table 18: Europe male toiletries market volume: million units, 2006–10 53
Table 19: Europe male toiletries Market segmentation I:% share, by value, 2010 54
Table 20: Europe male toiletries Market segmentation II: % share, by value, 2010 55
Table 21: Europe male toiletries market share: % share, by value, 2010 56
Table 22: Europe male toiletries market distribution: % share, by value, 2010 63
Table 23: Europe male toiletries market value forecast: $ million, 2010–15 64
Table 24: Europe male toiletries market volume forecast: million units, 2010–15 65
Table 25: France male toiletries market value: $ million, 2006–10 67
Table 26: France male toiletries market volume: million units, 2006–10 68
Table 27: France male toiletries Market segmentation I:% share, by value, 2010 69
Table 28: France male toiletries Market segmentation II: % share, by value, 2010 70
Table 29: France male toiletries market share: % share, by value, 2010 71
Table 30: France male toiletries market distribution: % share, by value, 2010 78
Table 31: France male toiletries market value forecast: $ million, 2010–15 79
Table 32: France male toiletries market volume forecast: million units, 2010–15 80
Table 33: France size of population (million), 2006–10 81
Table 34: France gdp (constant 2000 prices, $ billion), 2006–10 81
Table 35: France gdp (current prices, $ billion), 2006–10 81
Table 36: France inflation, 2006–10 82
Table 37: France consumer price index (absolute), 2006–10 82
Table 38: France exchange rate, 2006–10 82
Table 39: Germany male toiletries market value: $ million, 2006–10 84
Table 40: Germany male toiletries market volume: million units, 2006–10 85
Table 41: Germany male toiletries Market segmentation I:% share, by value, 2010 86
Table 42: Germany male toiletries Market segmentation II: % share, by value, 2010 87
Table 43: Germany male toiletries market share: % share, by value, 2010 88
Table 44: Germany male toiletries market distribution: % share, by value, 2010 95
Table 45: Germany male toiletries market value forecast: $ million, 2010–15 96
Table 46: Germany male toiletries market volume forecast: million units, 2010–15 97
Table 47: Germany size of population (million), 2006–10 98
Table 48: Germany gdp (constant 2000 prices, $ billion), 2006–10 98
Table 49: Germany gdp (current prices, $ billion), 2006–10 98
Table 50: Germany inflation, 2006–10 99
Table 51: Germany consumer price index (absolute), 2006–10 99
Table 52: Germany exchange rate, 2006–10 99
Table 53: Japan male toiletries market value: $ million, 2006–10 101
Table 54: Japan male toiletries market volume: million units, 2006–10 102
Table 55: Japan male toiletries Market segmentation I:% share, by value, 2010 103
Table 56: Japan male toiletries Market segmentation II: % share, by value, 2010 104
Table 57: Japan male toiletries market share: % share, by value, 2010 105
Table 58: Japan male toiletries market distribution: % share, by value, 2010 112
Table 59: Japan male toiletries market value forecast: $ million, 2010–15 113
Table 60: Japan male toiletries market volume forecast: million units, 2010–15 114
Table 61: Japan size of population (million), 2006–10 115
Table 62: Japan gdp (constant 2000 prices, $ billion), 2006–10 115
Table 63: Japan gdp (current prices, $ billion), 2006–10 115
Table 64: Japan inflation, 2006–10 116
Table 65: Japan consumer price index (absolute), 2006–10 116
Table 66: Japan exchange rate, 2006–10 116
Table 67: United Kingdom male toiletries market value: $ million, 2006–10 118
Table 68: United Kingdom male toiletries market volume: million units, 2006–10 119
Table 69: United Kingdom male toiletries Market segmentation I:% share, by value, 2010 120
Table 70: United Kingdom male toiletries Market segmentation II: % share, by value, 2010 121
Table 71: United Kingdom male toiletries market share: % share, by value, 2010 122
Table 72: United Kingdom male toiletries market distribution: % share, by value, 2010 130
Table 73: United Kingdom male toiletries market value forecast: $ million, 2010–15 131
Table 74: United Kingdom male toiletries market volume forecast: million units, 2010–15 132
Table 75: United Kingdom size of population (million), 2006–10 133
Table 76: United Kingdom gdp (constant 2000 prices, $ billion), 2006–10 133
Table 77: United Kingdom gdp (current prices, $ billion), 2006–10 133
Table 78: United Kingdom inflation, 2006–10 134
Table 79: United Kingdom consumer price index (absolute), 2006–10 134
Table 80: United Kingdom exchange rate, 2006–10 134
Table 81: United States male toiletries market value: $ million, 2006–10 136
Table 82: United States male toiletries market volume: million units, 2006–10 137
Table 83: United States male toiletries Market segmentation I:% share, by value, 2010 138
Table 84: United States male toiletries Market segmentation II: % share, by value, 2010 139
Table 85: United States male toiletries market share: % share, by value, 2010 140
Table 86: United States male toiletries market distribution: % share, by value, 2010 148
Table 87: United States male toiletries market value forecast: $ million, 2010–15 149
Table 88: United States male toiletries market volume forecast: million units, 2010–15 150
Table 89: United States size of population (million), 2006–10 151
Table 90: United States gdp (constant 2000 prices, $ billion), 2006–10 151
Table 91: United States gdp (current prices, $ billion), 2006–10 151
Table 92: United States inflation, 2006–10 152
Table 93: United States consumer price index (absolute), 2006–10 152
Table 94: United States exchange rate, 2006–10 152
Table 95: Procter & Gamble Company, The: key facts 153
Table 96: Procter & Gamble Company, The: key financials ($) 157
Table 97: Procter & Gamble Company, The: key financial ratios 157
Table 98: Energizer Holdings: key facts 159
Table 99: Energizer Holdings: key financials ($) 161
Table 100: Energizer Holdings: key financial ratios 161
Table 101: Koninklijke Philips Electronics N.V.: key facts 163
Table 102: Koninklijke Philips Electronics N.V.: key financials ($) 166
Table 103: Koninklijke Philips Electronics N.V.: key financials (€) 167
Table 104: Koninklijke Philips Electronics N.V.: key financial ratios 167
LIST OF FIGURES
Figure 1: Global male toiletries market value: $ million, 2006–10 22
Figure 2: Global male toiletries market volume: million units, 2006–10 23
Figure 3: Global male toiletries Market segmentation I:% share, by value, 2010 24
Figure 4: Global male toiletries Market segmentation II: % share, by value, 2010 25
Figure 5: Global male toiletries market share: % share, by value, 2010 26
Figure 6: Forces driving competition in the global male toiletries market, 2010 27
Figure 7: Drivers of buyer power in the global male toiletries market, 2010 28
Figure 8: Drivers of supplier power in the global male toiletries market, 2010 29
Figure 9: Factors influencing the likelihood of new entrants in the global male toiletries market, 2010 30
Figure 10: Factors influencing the threat of substitutes in the global male toiletries market, 2010 31
Figure 11: Drivers of degree of rivalry in the global male toiletries market, 2010 32
Figure 12: Global male toiletries market distribution: % share, by value, 2010 33
Figure 13: Global male toiletries market value forecast: $ million, 2010–15 34
Figure 14: Global male toiletries market volume forecast: million units, 2010–15 35
Figure 15: Asia-Pacific male toiletries market value: $ million, 2006–10 37
Figure 16: Asia–Pacific male toiletries market volume: million units, 2006–10 38
Figure 17: Asia-Pacific male toiletries Market segmentation I:% share, by value, 2010 39
Figure 18: Asia-Pacific male toiletries Market segmentation II: % share, by value, 2010 40
Figure 19: Asia-Pacific male toiletries market share: % share, by value, 2010 41
Figure 20: Forces driving competition in the male toiletries market in Asia-Pacific, 2010 42
Figure 21: Drivers of buyer power in the male toiletries market in Asia-Pacific, 2010 43
Figure 22: Drivers of supplier power in the male toiletries market in Asia-Pacific, 2010 44
Figure 23: Factors influencing the likelihood of new entrants in the male toiletries market in Asia-Pacific, 2010 45
Figure 24: Factors influencing the threat of substitutes in the male toiletries market in Asia-Pacific, 2010 46
Figure 25: Drivers of degree of rivalry in the male toiletries market in Asia-Pacific, 2010 47
Figure 26: Asia-Pacific male toiletries market distribution: % share, by value, 2010 48
Figure 27: Asia-Pacific male toiletries market value forecast: $ million, 2010–15 49
Figure 28: Asia–Pacific male toiletries market volume forecast: million units, 2010–15 50
Figure 29: Europe male toiletries market value: $ million, 2006–10 52
Figure 30: Europe male toiletries market volume: million units, 2006–10 53
Figure 31: Europe male toiletries Market segmentation I:% share, by value, 2010 54
Figure 32: Europe male toiletries Market segmentation II: % share, by value, 2010 55
Figure 33: Europe male toiletries market share: % share, by value, 2010 56
Figure 34: Forces driving competition in the male toiletries market in Europe, 2010 57
Figure 35: Drivers of buyer power in the male toiletries market in Europe, 2010 58
Figure 36: Drivers of supplier power in the male toiletries market in Europe, 2010 59
Figure 37: Factors influencing the likelihood of new entrants in the male toiletries market in Europe, 2010 60
Figure 38: Factors influencing the threat of substitutes in the male toiletries market in Europe, 2010 61
Figure 39: Drivers of degree of rivalry in the male toiletries market in Europe, 2010 62
Figure 40: Europe male toiletries market distribution: % share, by value, 2010 63
Figure 41: Europe male toiletries market value forecast: $ million, 2010–15 64
Figure 42: Europe male toiletries market volume forecast: million units, 2010–15 65
Figure 43: France male toiletries market value: $ million, 2006–10 67
Figure 44: France male toiletries market volume: million units, 2006–10 68
Figure 45: France male toiletries Market segmentation I:% share, by value, 2010 69
Figure 46: France male toiletries Market segmentation II: % share, by value, 2010 70
Figure 47: France male toiletries market share: % share, by value, 2010 71
Figure 48: Forces driving competition in the male toiletries market in France, 2010 72
Figure 49: Drivers of buyer power in the male toiletries market in France, 2010 73
Figure 50: Drivers of supplier power in the male toiletries market in France, 2010 74
Figure 51: Factors influencing the likelihood of new entrants in the male toiletries market in France, 2010 75
Figure 52: Factors influencing the threat of substitutes in the male toiletries market in France, 2010 76
Figure 53: Drivers of degree of rivalry in the male toiletries market in France, 2010 77
Figure 54: France male toiletries market distribution: % share, by value, 2010 78
Figure 55: France male toiletries market value forecast: $ million, 2010–15 79
Figure 56: France male toiletries market volume forecast: million units, 2010–15 80
Figure 57: Germany male toiletries market value: $ million, 2006–10 84
Figure 58: Germany male toiletries market volume: million units, 2006–10 85
Figure 59: Germany male toiletries Market segmentation I:% share, by value, 2010 86
Figure 60: Germany male toiletries Market segmentation II: % share, by value, 2010 87
Figure 61: Germany male toiletries market share: % share, by value, 2010 88
Figure 62: Forces driving competition in the male toiletries market in Germany, 2010 89
Figure 63: Drivers of buyer power in the male toiletries market in Germany, 2010 90
Figure 64: Drivers of supplier power in the male toiletries market in Germany, 2010 91
Figure 65: Factors influencing the likelihood of new entrants in the male toiletries market in Germany, 2010 92
Figure 66: Factors influencing the threat of substitutes in the male toiletries market in Germany, 2010 93
Figure 67: Drivers of degree of rivalry in the male toiletries market in Germany, 2010 94
Figure 68: Germany male toiletries market distribution: % share, by value, 2010 95
Figure 69: Germany male toiletries market value forecast: $ million, 2010–15 96
Figure 70: Germany male toiletries market volume forecast: million units, 2010–15 97
Figure 71: Japan male toiletries market value: $ million, 2006–10 101
Figure 72: Japan male toiletries market volume: million units, 2006–10 102
Figure 73: Japan male toiletries Market segmentation I:% share, by value, 2010 103
Figure 74: Japan male toiletries Market segmentation II: % share, by value, 2010 104
Figure 75: Japan male toiletries market share: % share, by value, 2010 105
Figure 76: Forces driving competition in the male toiletries market in Japan, 2010 106
Figure 77: Drivers of buyer power in the male toiletries market in Japan, 2010 107
Figure 78: Drivers of supplier power in the male toiletries market in Japan, 2010 108
Figure 79: Factors influencing the likelihood of new entrants in the male toiletries market in Japan, 2010 109
Figure 80: Factors influencing the threat of substitutes in the male toiletries market in Japan, 2010 110
Figure 81: Drivers of degree of rivalry in the male toiletries market in Japan, 2010 111
Figure 82: Japan male toiletries market distribution: % share, by value, 2010 112
Figure 83: Japan male toiletries market value forecast: $ million, 2010–15 113
Figure 84: Japan male toiletries market volume forecast: million units, 2010–15 114
Figure 85: United Kingdom male toiletries market value: $ million, 2006–10 118
Figure 86: United Kingdom male toiletries market volume: million units, 2006–10 119
Figure 87: United Kingdom male toiletries Market segmentation I:% share, by value, 2010 120
Figure 88: United Kingdom male toiletries Market segmentation II: % share, by value, 2010 121
Figure 89: United Kingdom male toiletries market share: % share, by value, 2010 122
Figure 90: Forces driving competition in the male toiletries market in the United Kingdom, 2010 123
Figure 91: Drivers of buyer power in the male toiletries market in the United Kingdom, 2010 125
Figure 92: Drivers of supplier power in the male toiletries market in the United Kingdom, 2010 126
Figure 93: Factors influencing the likelihood of new entrants in the male toiletries market in the United Kingdom, 2010 127
Figure 94: Factors influencing the threat of substitutes in the male toiletries market in the United Kingdom, 2010 128
Figure 95: Drivers of degree of rivalry in the male toiletries market in the United Kingdom, 2010 129
Figure 96: United Kingdom male toiletries market distribution: % share, by value, 2010 130
Figure 97: United Kingdom male toiletries market value forecast: $ million, 2010–15 131
Figure 98: United Kingdom male toiletries market volume forecast: million units, 2010–15 132
Figure 99: United States male toiletries market value: $ million, 2006–10 136
Figure 100: United States male toiletries market volume: million units, 2006–10 137
Figure 101: United States male toiletries Market segmentation I:% share, by value, 2010 138
Figure 102: United States male toiletries Market segmentation II: % share, by value, 2010 139
Figure 103: United States male toiletries market share: % share, by value, 2010 140
Figure 104: Forces driving competition in the male toiletries market in the United States, 2010 141
Figure 105: Drivers of buyer power in the male toiletries market in the United States, 2010 143
Figure 106: Drivers of supplier power in the male toiletries market in the United States, 2010 144
Figure 107: Factors influencing the likelihood of new entrants in the male toiletries market in the United States, 2010 145
Figure 108: Factors influencing the threat of substitutes in the male toiletries market in the United States, 2010 146
Figure 109: Drivers of degree of rivalry in the male toiletries market in the United States, 2010 147
Figure 110: United States male toiletries market distribution: % share, by value, 2010 148
Figure 111: United States male toiletries market value forecast: $ million, 2010–15 149
Figure 112: United States male toiletries market volume forecast: million units, 2010–15 150
Figure 113: Procter & Gamble Company, The: revenues & profitability 158
Figure 114: Procter & Gamble Company, The: assets & liabilities 158
Figure 115: Energizer Holdings: revenues & profitability 162
Figure 116: Energizer Holdings: assets & liabilities 162
Figure 117: Koninklijke Philips Electronics N.V.: revenues & profitability 168
Figure 118: Koninklijke Philips Electronics N.V.: assets & liabilities 168