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Kombucha Market by Types, Flavors, & by Region - Forecasts to 2020

  • August 2015
  • -
  • MarketsandMarkets
  • -
  • 171 pages

This report covers the global kombucha market. It segments the market on the basis of type, flavor, and region. The market data for these segments is given with respect to value. The market value of global kombucha market was estimated to be USD 0.6 billion in 2015 and is projected to grow at a CAGR 25.0% from 2015 to 2020. The Asia-Pacific region is expected to drive the market growth. The data mentioned in the report are based on the global demand for the kombucha market.

The total market for global kombucha market has been analyzed based on the current proceedings in the industry at the commercial level. The Top-Down approach gives a brief snapshot of the overall kombucha industry, globally. The analysis describes the growing demand of kombucha tea, its health benefits, the process of making kombucha and the end product evaluation, as per various factors including types of microorganisms, and flavors of kombucha.

The impact of different market factors, such as drivers, inhibitors, and opportunities is also illustrated in the report.
The key players in the kombucha market are GT’s Kombucha (U.S.), Reed’s, Inc. (U.S.), Hain Celestial Group (U.S.), Kombucha Wonder Drink (U.S.), Kosmic Kombucha (U.S.), Love Kombucha (U.K.), and Equinox Kombucha (U.K.). These companies are focusing on expansion of market share. In order to consolidate their position in the kombucha market. Also, the companies are adopting numerous marketing strategies such as innovative product developments, partnerships, mergers & acquisitions, and expansion of existing facilities. Other than these companies, the dominance of local players also exists in this market. The market growth can be attributed to the increase in health consciousness among consumers resulting in high demand for beverages which are health beneficial. Developing countries such as India and China are expected to contribute the maximum revenue to this market (particularly Asia-Pacific).


Available Customizations

Along with the market data, MarketsandMarkets offers customizations according to the company’s specific needs. The following customization options are available for the report:
Product Analysis
- Product matrix, which gives a detailed comparison of product portfolio of each company
Company Information
- Detailed analysis and profiling of additional market players (Upto five).
Extra Segmentation
- The kombucha market can also be divided into other segmentations, such as by flavor and by category (alcoholic & non-alcoholic)

Table Of Contents

Kombucha Market by Types, Flavors, and by Region - Forecasts to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED IN THE REPORT 16
1.4 CURRENCY and PRICING 17
1.5 PACKAGE SIZE 17
1.6 LIMITATIONS 17
1.7 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key Data from Secondary Sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key Data from Primary Sources 20
2.1.2.2 Key Industry Insights 21
2.1.2.3 Breakdown of Primary Interviews 21
2.2 MARKET SIZE ESTIMATION 22
2.3 MARKET BREAKDOWN and DATA TRIANGULATION 24
2.4 RESEARCH ASSUMPTIONS and LIMITATIONS 25
2.4.1 ASSUMPTIONS 25
2.4.2 LIMITATIONS 25
3 EXECUTIVE SUMMARY 26
3.1 OVERVIEW 26
3.2 KOMBUCHA MARKET 26
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN KOMBUCHA MARKET 29
4.2 KOMBUCHA MARKET, BY FLAVOR 30
4.3 NORTH AMERICA LED THE GLOBAL KOMBUCHA MARKET IN 2014 31
4.4 CHINA IS GROWING WITH THE HIGHEST CAGR IN GLOBAL KOMBUCHA MARKET 32
4.5 KOMBUCHA MARKET, BY TYPE, 2014 33
4.6 KOMBUCHA MARKET: DEVELOPED VS. DEVELOPING MARKETS 34
4.7 KOMBUCHA MARKET LIFE CYCLE ANALYSIS, BY REGION 35

5 INDUSTRY TRENDS 37
5.1 INTRODUCTION 37
5.2 VALUE CHAIN ANALYSIS 37
5.3 SUPPLY CHAIN ANALYSIS 38
5.4 INDUSTRY TRENDS 39
5.5 SCALE OF OPERATION: SEGMENTATION BY SIZE INTO LARGE, MEDIUM, AND SMALL 39
5.6 QUALITATIVE ANALYSIS OF THE END PRODUCT 40
5.7 PORTER'S FIVE FORCES ANALYSIS 41
5.7.1 INTENSITY OF COMPETITIVE RIVALRY 41
5.7.2 BARGAINING POWER OF SUPPLIERS 42
5.7.3 BARGAINING POWER OF BUYERS 42
5.7.4 THREAT OF SUBSTITUTES 43
5.7.5 THREAT OF NEW ENTRANTS 43
5.8 STRATEGIC BENCHMARKING 43
5.8.1 NEW PRODUCT LAUNCHES and EXPANSIONS 44
6 MARKET OVERVIEW 45
6.1 INTRODUCTION 46
6.2 EVOLUTION 46
6.3 MARKET INSIGHTS 47
6.4 MARKET SEGMENTATION 48
6.4.1 BY TYPE 48
6.4.2 BY FLAVOR 48
6.4.3 BY REGION 49
6.5 MARKET DYNAMICS 49
6.5.1 DRIVERS 50
6.5.1.1 Increasing Disposable Income and Changing Lifestyle of Individuals 50
6.5.1.2 Easy Manufacturing Process 51
6.5.1.3 Rise in Demand for Fortified Food and Beverage Products 51
6.5.1.4 Growing Health Awareness and Increasing Prevalence of Health Disorders 53
6.5.1.5 RandD and Innovations to Expand Applicability and Accelerate Growth 54
6.5.1.6 Increasing Consumption of Alcoholic Beverages 54
6.5.2 RESTRAINTS 55
6.5.2.1 Incidences of Beverage Recall 55
6.5.2.2 Complex Supply Chain and High Inventory Carrying Cost 55
6.5.2.3 Regulations for the Usage of Microorganisms 55
6.5.2.4 Time Required for Regulatory Approval 56
6.5.3 OPPORTUNITIES 56
6.5.3.1 Growing Demand in Emerging Economies 56
6.5.3.2 Growing Consumption of Functional Beverages 57
6.5.4 CHALLENGE 58
6.5.4.1 Regulatory Framework 58
7 GLOBAL KOMBUCHA MARKET, BY FLAVOR 59
7.1 INTRODUCTION 60
7.2 HERBS and SPICES 63
7.3 CITRUS 64
7.4 BERRIES 65
7.5 APPLE, COCONUT, AND MANGO 66
7.6 FLOWERS 67
7.7 OTHERS 68
8 GLOBAL KOMBUCHA MARKET, BY TYPE 71
8.1 INTRODUCTION 72
8.2 YEAST 74
8.3 BACTERIA 76
8.4 MOLD 78
8.5 OTHERS 80
9 GLOBAL KOMBUCHA MARKET BY REGION 82
9.1 INTRODUCTION 83
9.2 NORTH AMERICA 86
9.2.1 U.S. 91
9.2.2 MEXICO 92
9.2.3 CANADA 93
9.3 EUROPE 95
9.3.1 U.K. 100
9.3.2 GERMANY 102
9.3.3 SPAIN 104
9.3.4 ITALY 106
9.3.5 FRANCE 107
9.3.6 REST OF EUROPE 108
9.4 ASIA-PACIFIC 110
9.4.1 CHINA 115
9.4.2 JAPAN 117
9.4.3 INDIA 119
9.4.4 AUSTRALIA 120
9.4.5 REST OF ASIA-PACIFIC 121
9.5 ROW 122
9.5.1 LATIN AMERICA 126
9.5.2 MIDDLE EAST 127
9.5.3 AFRICA 128
10 COMPETITIVE LANDSCAPE 130
10.1 OVERVIEW 130
10.1.1 COMPANY PRESENCE IN KOMBUCHA MARKET, BY FLAVORS 131
10.1.2 NEW PRODUCT LAUNCH 132
10.1.3 EXPANSIONS AND INVESTMENTS 133
10.1.4 MERGERS AND ACQUISITIONS 134
11 COMPANY PROFILES 135
11.1 BUCHI KOMBUCHA 135
11.1.1 BUSINESS OVERVIEW 135
11.1.2 PRODUCT AND SERVICE OFFERINGS 135
11.2 CELL - NIQUE CORPORATION 137
11.2.1 BUSINESS OVERVIEW 137
11.2.2 KEY STRATEGIES 137
11.2.3 PRODUCT AND SERVICE OFFERINGS 137
11.2.4 RELATED DEVELOPMENTS 138
11.3 GT'S KOMBUCHA 139
11.3.1 BUSINESS OVERVIEW 139
11.3.2 KEY STRATEGY 139
11.3.3 PRODUCT AND SERVICE OFFERINGS 140
11.4 HAIN CELESTIAL GROUP 141
11.4.1 BUSINESS OVERVIEW 141
11.4.2 KEY STRATEGY 141
11.4.3 PRODUCT AND SERVICE OFFERINGS 142
11.4.4 RELATED DEVELOPMENTS 143
11.4.5 SWOT ANALYSIS 143
11.4.6 MNM VIEW 144
11.5 KEVITA, INC. 145
11.5.1 BUSINESS OVERVIEW 145
11.5.2 KEY STRATEGY 145
11.5.3 PRODUCT AND SERVICE OFFERINGS 145
11.5.4 RELATED DEVELOPMENTS 146
11.6 KOMBUCHA WONDER DRINK 147
11.6.1 BUSINESS OVERVIEW 147
11.6.2 KEY STRATEGY 147
11.6.3 PRODUCT AND SERVICE OFFERINGS 147
11.7 KOSMIC KOMBUCHA 149
11.7.1 BUSINESS OVERVIEW 149
11.7.2 KEY STRATEGY 149
11.7.3 PRODUCT AND SERVICE OFFERINGS 149

11.8 LIVE SODA KOMBUCHA 151
11.8.1 BUSINESS OVERVIEW 151
11.8.2 KEY STRATEGY 151
11.8.3 PRODUCT AND SERVICE OFFERINGS 151
11.9 MAKANA BEVERAGES INC. 152
11.9.1 BUSINESS OVERVIEW 152
11.9.2 KEY STRATEGY 152
11.9.3 PRODUCT AND SERVICE OFFERINGS 152
11.10 NESALLA KOMBUCHA 153
11.10.1 BUSINESS OVERVIEW 153
11.10.2 KEY STRATEGY 153
11.10.3 PRODUCT AND SERVICE OFFERINGS 153
11.11 RED BULL GMBH 154
11.11.1 BUSINESS OVERVIEW 154
11.11.2 KEY STRATEGY 154
11.11.3 PRODUCT AND SERVICE OFFERINGS 154
11.12 REED'S INC. 155
11.12.1 BUSINESS OVERVIEW 155
11.12.2 KEY STRATEGY 155
11.12.3 PRODUCT AND SERVICE OFFERINGS 156
11.12.4 RELATED DEVELOPMENTS 156
11.12.5 SWOT ANALYSIS 157
11.12.6 MNM VIEW 157
11.13 REVIVE KOMBUCHA 158
11.13.1 BUSINESS OVERVIEW 158
11.13.2 KEY STRATEGY 158
11.13.3 PRODUCT AND SERVICE OFFERINGS 158
11.13.4 RELATED DEVELOPMENTS 159
11.14 THE HUMM KOMBUCHA LLC 160
11.14.1 BUSINESS OVERVIEW 160
11.14.2 KEY STRATEGY 160
11.14.3 PRODUCT AND SERVICE OFFERINGS 160
11.15 TOWNSHEND'S TEA COMPANY 162
11.15.1 BUSINESS OVERVIEW 162
11.15.2 KEY STRATEGY 162
11.15.3 PRODUCT AND SERVICE OFFERINGS 162
11.15.4 RELATED DEVELOPMENTS 163

12 APPENDIX 164
12.1 INSIGHTS OF INDUSTRY EXPERTS 164
12.2 DISCUSSION GUIDE 165
12.3 INTRODUCING RT:REAL TIME MARKET INTELLIGENCE 167
12.4 AVAILABLE CUSTOMIZATIONS 168
12.1 RELATED REPORTS 169


LIST OF TABLES

TABLE 1 KOMBUCHA HAS SEVERAL NAMES ACROSS THE WORLD 13
TABLE 2 GROWING HEALTH CONSCIOUSNESS AMONG CONSUMERS and INCREASE IN DISPOSABLE INCOME ARE THE LEADING TRENDS IN THE INDUSTRY 39
TABLE 3 CONSTITUENT SUBSTANCES OF KOMBUCHA AND THEIR EFFECTS 52
TABLE 4 GLOBAL KOMBUCHA MARKET, BY FLAVOR, 2013-2020 (USD MILLION) 61
TABLE 5 GLOBAL KOMBUCHA MARKET, BY FLAVOR, 2013-2020 (METRIC TONS) 62
TABLE 6 LIST OF COMPANIES PRODUCING HERBS and SPICES FLAVORED PRODUCTS 63
TABLE 7 LIST OF COMPANIES PRODUCING CITRUS FLAVORED PRODUCTS 64
TABLE 8 LIST OF COMPANIES PRODUCING BERRIES FLAVORED PRODUCTS 65
TABLE 9 LIST OF COMPANIES PRODUCING APPLE, COCONUT, AND MANGO
FLAVORED PRODUCTS 66
TABLE 10 LIST OF COMPANIES PRODUCING FLOWERS FLAVORED PRODUCTS 67
TABLE 11 LIST OF COMPANIES PRODUCING OTHERS FLAVORED PRODUCTS 68
TABLE 12 GLOBAL KOMBUCHA MARKET, BY TYPE, 2013 - 2020 (USD MILLION) 73
TABLE 13 GLOBAL KOMBUCHA MARKET, BY TYPE, 2013 - 2020 (METRIC TONS) 74
TABLE 14 GLOBAL KOMBUCHA MARKET IN YEAST, BY REGION, 2013 - 2020 (USD MILLION) 75
TABLE 15 GLOBAL KOMBUCHA MARKET IN YEAST, BY REGION, 2013-2020 (METRIC TONS) 76
TABLE 16 GLOBAL KOMBUCHA MARKET IN BACTERIA, BY REGION, 2013-2020 (USD MILLION) 77
TABLE 17 GLOBAL KOMBUCHA MARKET IN BACTERIA, BY REGION,
2013-2020 (METRIC TONS) 78
TABLE 18 GLOBAL KOMBUCHA MARKET IN MOLD, BY REGION, 2013-2020 (USD MILLION) 79
TABLE 19 GLOBAL KOMBUCHA MARKET IN MOLD, BY REGION, 2013-2020 (METRIC TONS) 79
TABLE 20 GLOBAL KOMBUCHA MARKET IN OTHERS, BY REGION, 2013-2020 (USD MILLION) 80
TABLE 21 GLOBAL KOMBUCHA MARKET IN OTHERS, BY REGION, 2013-2020 (METRIC TONS) 81
TABLE 22 GLOBAL KOMBUCHA MARKET, BY REGION, 2013 - 2020 (USD MILLION) 84
TABLE 23 GLOBAL KOMBUCHA MARKET, BY REGION, 2013 - 2020 (METRIC TONS) 85
TABLE 24 COUNTRY WISE IMPORT DUTY and TAXES FOR KOMBUCHA IN NORTH AMERICA 87
TABLE 25 NORTH AMERICA KOMBUCHA MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 88
TABLE 26 NORTH AMERICA KOMBUCHA SYSTEM MARKET, BY COUNTRY,
2013-2020 (METRIC TONS) 88
TABLE 27 NORTH AMERICA KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 90
TABLE 28 NORTH AMERICA KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 90
TABLE 29 U.S. KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 91
TABLE 30 U.S. KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 92
TABLE 31 MEXICO KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 92
TABLE 32 MEXICO KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 93
TABLE 33 CANADA KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 94
TABLE 34 CANADA KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 94
TABLE 35 EUROPE KOMBUCHA SYSTEM MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 97
TABLE 36 EUROPE KOMBUCHA SYSTEM MARKET, BY COUNTRY, 2013-2020 (METRIC TONS) 98
TABLE 37 EUROPE KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 99
TABLE 38 EUROPE KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 100
TABLE 39 COUNTRY WISE IMPORT DUTY and TAXES 100
TABLE 40 U.K. KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 101
TABLE 41 U.K. KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 102
TABLE 42 GERMANY KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 104
TABLE 43 GERMANY KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 104
TABLE 44 SPAIN KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 105
TABLE 45 SPAIN KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 105
TABLE 46 ITALY KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 106
TABLE 47 ITALY KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 106
TABLE 48 FRANCE KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 107
TABLE 49 FRANCE KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 108
TABLE 50 REST OF EUROPE KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 109
TABLE 51 REST OF EUROPE KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 109
TABLE 52 ASIA-PACIFIC KOMBUCHA MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 112
TABLE 53 ASIA-PACIFIC KOMBUCHA MARKET, BY COUNTRY, 2013-2020 (METRIC TONS) 113
TABLE 54 ASIA-PACIFIC KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 114
TABLE 55 ASIA-PACIFIC KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 115
TABLE 56 COUNTRY WISE IMPORT DUTY and TAXES 115
TABLE 57 CHINA KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 117
TABLE 58 CHINA KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 117
TABLE 59 JAPAN KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 118
TABLE 60 JAPAN KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 118
TABLE 61 INDIA KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 119
TABLE 62 INDIA KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 120
TABLE 63 AUSTRALIA KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 120
TABLE 64 AUSTRALIA KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 121
TABLE 65 REST OF ASIA-PACIFIC KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 121
TABLE 66 REST OF ASIA-PACIFIC KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 122
TABLE 67 ROW KOMBUCHA MARKET, BY REGION, 2013-2020 (USD MILLION) 123
TABLE 68 ROW KOMBUCHA SYSTEM MARKET, BY REGION, 2013-2020 (METRIC TONS) 123
TABLE 69 ROW KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 125
TABLE 70 ROW KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 125
TABLE 71 LATIN AMERICA KOMBUCHA MARKET, BY TYPE, 2015-2020 (USD MILLION) 126
TABLE 72 LATIN AMERICA KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 127
TABLE 73 MIDDLE EAST KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 127
TABLE 74 MIDDLE EAST KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 128
TABLE 75 AFRICA KOMBUCHA MARKET, BY TYPE, 2013-2020 (USD MILLION) 128
TABLE 76 AFRICA KOMBUCHA MARKET, BY TYPE, 2013-2020 (METRIC TONS) 129
TABLE 77 GLOBAL KOMBUCHA MARKET: NEW PRODUCT LAUNCH 132
TABLE 78 GLOBAL KOMBUCHA MARKET: EXPANSIONS AND INVESTMENTS 133
TABLE 79 GLOBAL KOMBUCHA MARKET: MERGERS AND ACQUISITIONS 134


LIST OF FIGURES


FIGURE 1 GLOBAL KOMBUCHA MARKET SEGMENTATION 15
FIGURE 2 GEOGRAPHIC SCOPE 16
FIGURE 3 KOMBUCHA MARKET: RESEARCH DESIGN 18
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 6 DATA TRIANGULATION 24
FIGURE 7 KOMBUCHA MARKET SNAPSHOT (2015 VS. 2020): HERBS and SPICES IS ESTIMATED TO BE THE LARGEST MARKET 27
FIGURE 8 YEAST IS THE MARKET LEADER AND ALSO GROWING WITH HIGHEST CAGR 27
FIGURE 9 NORTH AMERICA ACCOUNTED FOR THE MAXIMUM SHARE IN 2014 28
FIGURE 10 GROWING HEALTH CONSCIOUSNESS and RISING DISPOSABLE INCOME DRIVES THE KOMBUCHA MARKET 29
FIGURE 11 HERBS and SPICES TO GROW AT THE HIGHEST CAGR 30
FIGURE 12 YEAST WAS THE LARGEST SEGMENT FOR KOMBUCHA MARKET IN
NORTH AMERICA, 2014 31
FIGURE 13 CHINA ESTIMATED TO BE THE FASTEST-GROWING MARKET, 2015-2020 32
FIGURE 14 YEAST WAS THE LARGEST SEGMENT IN THE MARKET, 2014 33
FIGURE 15 THE MARKET IN THE U.S. HELD THE MAJOR SHARE OF THE KOMBUCHA MARKET 34
FIGURE 16 NORTH AMERICA IS THE MARKET LEADER OF GLOBAL KOMBUCHA MARKET, 2014 35
FIGURE 17 LOGISTICS AND MARKETING CONTRIBUTES THE MOST TO THE VALUE OF OVERALL PRICE OF KOMBUCHA DRINK 37
FIGURE 18 SUPPLY CHAIN ANALYSIS OF THE KOMBUCHA MARKET 38
FIGURE 19 PORTER'S FIVE FORCES ANALYSIS 41
FIGURE 20 STRATEGIC BENCHMARKING: KEY MARKET PLAYERS LARGELY ADOPTED NEW PRODUCT LAUNCHES and EXPANSIONS 44
FIGURE 21 VOLUTION OF KOMBUCHA 47
FIGURE 22 KOMBUCHA MARKET, BY TYPE 48
FIGURE 23 KOMBUCHA MARKET, BY FLAVOR 48
FIGURE 24 KOMBUCHA MARKET, BY REGION 49
FIGURE 25 GROWING HEALTH AWARENESS and RISING DEMAND OF FORTIFIED FOOD DRIVE MARKET GROWTH 50
FIGURE 26 GDP OF LEADING COUNTRIES, 2013 51
FIGURE 27 MAIN CAUSES OF DEATH WORLDWIDE AMONG ALL AGES, 2005: PUBLISHED
BY WHO IN 2009 53
FIGURE 28 FUNCTIONAL DRINKS MARKET SIZE (VALUE), BY TYPE, 2009-2015 (USD BN) 57
FIGURE 29 HERBS and SPICES SEGMENT IS PROJECTED TO CAPTURE THE LARGEST SHARE IN THE MARKET, BY 2020 (USD MILLION) 61
FIGURE 30 CITRUS SEGMENT IS EXPECTED TO GROW WITH THE HIGHEST CAGR DURING
2015 TO 2020 62
FIGURE 31 YEAST IS ESTIMATED TO ACCOUNT FOR THE MAXIMUM APPLICATION IN THE PRODUCTION OF KOMBUCHA, 2015 (USD MILLION) 72
FIGURE 32 GLOBAL KOMBUCHA MARKET, BY TYPE, 2015-2020 (METRIC TONS) 73
FIGURE 33 GLOBAL KOMBUCHA MARKET IN YEAST, BY REGION, 2013 - 2020 (USD MILLION) 75
FIGURE 34 GLOBAL KOMBUCHA MARKET IN BACTERIA, BY REGION, 2013-2020 (USD MILLION) 77
FIGURE 35 GLOBAL KOMBUCHA MARKET IN MOLD, BY REGION, 2013-2020 (USD MILLION) 78
FIGURE 36 GLOBAL KOMBUCHA MARKET, BY REGION : OTHERS, 2013-2020 (USD MILLION) 80
FIGURE 37 ASIA-PACIFIC MARKET GROWING AT HIGH RATE OWING TO THE GROWTH IN DISPOSABLE INCOME 2015-2020 (USD MILLION) 83
FIGURE 38 NORTH AMERICA IS THE LARGEST MARKET FOR INSOLUBLE DIETARY FIBERS IN 2015 (METRIC TONS) 84
FIGURE 39 NORTH AMERICA IS A KEY REGION FOR GROWTH OF THE KOMBUCHA MARKET 86
FIGURE 40 U.S. IS ESTIMATED and PROJECTED TO BE THE LARGEST MARKET FOR KOMBUCHA, 2015 and 2020 (%) 87
FIGURE 41 NORTH AMERICA KOMBUCHA SYSTEM MARKET, BY COUNTRY,
2013-2020 (USD MILLION) 88
FIGURE 42 NORTH AMERICA KOMBUCHA MARKET, BY TYPE, 2015-2020 (USD MILLION) 89
FIGURE 43 U.S. KOMBUCHA MARKET, BY TYPE, 2015 and 2020 (USD MILLION) 91
FIGURE 44 U.K. DOMINTED THE EUROPEAN KOMBUCHA MARKET IN 2014 95
FIGURE 45 EUROPE KOMBUCHA MARKET OVERVIEW, 2015 and 2020 (%) 96
FIGURE 46 EUROPE KOMBUCHA SYSTEM MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 97
FIGURE 47 EUROPE KOMBUCHA MARKET, BY TYPE, 2015-2020 (USD MILLION) 98
FIGURE 48 U.K. KOMBUCHA MARKET, BY TYPE, 2015 and 2020 (USD MILLION) 101
FIGURE 49 CHINA IS THE LEADING MARKET IN THE ASIA-PACIFIC KOMBUCHA MARKET 110
FIGURE 50 ASIA-PACIFIC KOMBUCHA MARKET OVERVIEW, 2015 and 2020 (%) 111
FIGURE 51 ASIA-PACIFIC KOMBUCHA MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 112
FIGURE 52 ASIA-PACIFIC KOMBUCHA MARKET, BY TYPE, 2015-2020 (USD MILLION) 113
FIGURE 53 CHINA KOMBUCHA MARKET, BY TYPE, 2015 and 2020 (USD MILLION) 116
FIGURE 54 LATIN AMERICA IS THE LARGEST MARKET IN ROW, 2015 122
FIGURE 55 ROW KOMBUCHA MARKET, BY REGION, 2013-2020 (USD MILLION) 123
FIGURE 56 ROW KOMBUCHA MARKET, BY TYPE, 2015-2020 (USD MILLION) 124
FIGURE 57 LATIN AMERICA KOMBUCHA MARKET, BY TYPE, 2015 and 2020 (USD MILLION) 126
FIGURE 58 COMPANIES ADOPTED ACQUISITIONS and EXPANSIONS AS KEY GROWTH STRATEGIES 130
FIGURE 59 KOMBUCHA: COMPANY PRODUCT COVERAGE, BY FLAVORS, 2015 131
FIGURE 60 HAIN CELESTIAL GROUP : COMPANY SNAPSHOT 142
FIGURE 61 REED'S INC. : COMPANY SNAPSHOT 155

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