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Denmark Tourism Report Q4 2016

  • October 2016
  • -
  • Business Monitor International
  • -
  • 27 pages

Includes 3 FREE quarterly updates

BMI View:

Although Denmark's tourism industry is one of the smaller markets in the region, the country is successfully attracting more international visitors and is building upon its reputation as a stable and safe holiday destination in Europe. International tourist arrivals to the country are expected to rise over 2016, providing a valuable boost to tourism-related spending and hotel and restaurant industry value and making Denmark an increasingly attractive investment destination. The market is expected to welcome several new hotels over the year, with most development concentrated in Copenhagen, and transport connections are also improving.


Key Updates And Forecasts

- VisitDenmark expects to welcome record numbers of German tourists this year, reporting that German rentals of summerhouses in Denmark were set to reach their highest level since the 1990s over the summer of 2016. Despite additional border controls following the migrant crisis, German tourists are drawn by the relative safety of Denmark at a time when Europe has suffered a spate of terrorist attacks.

- Denmark continues to improve its air travel connections with other European destinations. Budget airline Wizz Air is launching new flight routes between Billund, the second largest airport in Denmark, and Bucharest. The new route will be live from December 2016.

Table Of Contents

Denmark Tourism Report Q4 2016
BMI Industry View 5
Table: Key Forecasts (Denmark 2013-2020) 5
SWOT 6
Industry Forecast 8
Table: Inbound Tourism (Denmark 2013-2020) 12
Table: Tourism Receipts (Denmark 2013-2020) 13
Table: Hotel Accommodation (Denmark 2013-2020) 15
Table: Tourist Departures and Consumption (Denmark 2013-2020) 16
Industry Risk/Reward Index 17
Tourism Risk/Reward Index 17
Table: Western Europe Tourism Risk/Reward Index 17
Rewards 18
Risks 18
Market Overview 20
Competitive Landscape 22
Domestic Hotel Groups 22
Table: Domestic Hotel Groups 22
International Hotel Groups 23
Table: International Hotel Groups 23
Methodology 24
Industry Forecast Methodology 24
Risk/Reward Index Methodology 25
Table: Weighting Of Indicators 27

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