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Hot Drinks in Singapore, Euromonitor International

  • February 2016
  • -
  • Euromonitor International
  • -
  • 42 pages

Summary

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As Singaporean consumers become more affluent and more sophisticated in their tastes, premium beverages are being increasingly preferred. Greater exposure to speciality coffee and tea in foodservice channels further influences consumers to seek premium-quality drinks in retail outlets. To leverage on this trend, hot drinks players are seen to experiment with various value-adding strategies, such as by launching premium ranges of instant coffee and instant tea.

Euromonitor International's Hot Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Hot Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2016

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