Table of Contents
Consumers are increasingly aware of healthy living due to campaigns by relevant authorities and the media aimed at lowering rates of obesity and diabetes in Malaysia. More consumers are willing to switch from high-sugar-level soft drinks, such as carbonates, to reduced/no-sugar variants, or to soft drinks which are perceived to be healthier, such as bottled water, RTD tea and Asian speciality drinks.
Euromonitor International's Soft Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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