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Soft Drinks in Singapore, Euromonitor International

  • February 2016
  • -
  • Euromonitor International
  • -
  • 92 pages

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Amid intense competition, companies attempt to engage Singaporean consumers more closely by venturing into localised marketing campaigns. The hype of national events, such as the SG50 celebration and the 28th SEA games, are heavily leveraged by soft drinks players to garner more attention from local consumers. Via innovative packaging and the launch of limited editions associated with these events, players hope to strengthen their positions.

Euromonitor International’s Soft Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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