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Spirits in China, Euromonitor International

  • June 2016
  • -
  • Euromonitor International
  • -
  • 49 pages

Other spirits, locally defined as baijiu, is the largest category in spirits. As a result, the performance of spirits in China is heavily impacted by up and downs in other spirits. Sales of other spirits were limited by the introduction of the anti-extravagance campaign in 2013; in 2014 the category reached a trough but recovered in 2015. According to trade sources, government officials’ consumption of other spirits, particularly premium and super premium products, either through dining out or t...

Euromonitor International's Spirits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in China, Euromonitor International
SPIRITS IN CHINA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2015
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2010-2015
Table 2 Sales of Spirits by Category: Total Value 2010-2015
Table 3 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 10 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 12 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 13 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 15 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 16 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 17 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 18 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 19 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 20 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 21 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 22 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 23 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 24 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 25 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 26 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 27 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Niulanshan Distillery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 2 Niulanshan Distillery Co Ltd: Key Facts
Summary 3 Niulanshan Distillery Co Ltd: Operational Indicators
Competitive Positioning
Summary 4 Niulanshan Distillery Co Ltd: Competitive Position 2015
Sichuan Yibin Wuliangye Distillery Co Ltd in Alcoholic Drinks (china)
Strategic Direction
Key Facts
Summary 5 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 6 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2015
Executive Summary
Volume Sales of Spirits and Wine Recover in 2015, While Beer's Sales Fall Because of Low Summer Temperatures
Rtds Remains the Category With the Most Dynamic Growth
Domestic Companies Are Competitively Positioned To Dominate the Market
Internet Retailing Posts the Greatest Value Sales Rise Among Distribution Channels
Higher Total Volume Cagr Is Expected Over the Forecast Period
Key Trends and Developments
Consumption Is Greater Among Younger Consumers
Niche Categories Gain More Attention in Alcoholic Drinks
Affordable Imported Products Gaining in Popularity
Key New Product Launches
Summary 8 Key New Product Developments 2015
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 28 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 9 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 29 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 30 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 31 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 33 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 34 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 35 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 36 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 37 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 38 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 39 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 40 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 45 Sales of Alcoholic Drinks by Region: Total Volume 2010-2015
Table 46 Sales of Alcoholic Drinks by Region: Total Value 2010-2015
Table 47 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2010-2015
Table 48 Sales of Alcoholic Drinks by Region: % Total Value Growth 2010-2015
Table 49 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 50 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 51 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 56 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2015-2020
Table 57 Forecast Sales of Alcoholic Drinks by Region: Total Value 2015-2020
Table 58 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2015-2020
Table 59 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 10 Research Sources












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