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Tobacco Packaging in Malaysia

  • May 2015
  • -
  • Euromonitor International
  • -
  • 24 pages

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Revamped packaging was a key strategy of tobacco manufacturers. In a bid to minimise unit volume share losses, British American Tobacco (Malaysia) chose to improve and modernise the image and positioning of its brands. For example, the company relaunched Peter Stuyvesant with a new brand image. Additionally, the packaging of its second-strongest brand, Pall Mall, was also revamped to exude a more modern look and refresh its image among consumers. Salem by JT International Tobacco (M) also...

Euromonitor International's Tobacco Packaging in Malaysia report offers insight into key trends and developments driving packaging across the category.


Product coverage: Cigarettes, Cigars, Smokeless Tobacco, Smoking Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Tobacco Packaging market;
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* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2015

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