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American Consumers in 2020

  • August 2015
  • -
  • Packaged Facts
  • -
  • 154 pages

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The report highlights a series of challenges that marketers and retailers need to understand so they can convert them into opportunities in 2020. For example, as a result of demographic changes, marketing strategies tied to the needs of traditional two-parent-with-children households will be increasingly outmoded. The youth market will shrink and the spending power of older consumers will grow. Retailers will be forced to find ways to deal with a shrinking middle class created by a deeply entrenched two-tier economy, frugal spending habits instilled by the Great Recession and the growth of the sharing economy that will entice more consumers to rent or re-use products rather than buy new ones.

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