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  3. > Screenless Display Market by Type, Application, Vertical, Geography - Global Forecast to 2020

Screenless display is an emerging technology which displays information without the need of screens. Screenless displays such as screenless computers, air displays, tablets, and so on are under research & development, while some products are commercialized. The growth of technology and products would reach the peak in the next five years. With the interest of many big players in this market, there would be an inflow of capital and technological expertise. The user experience and the presentation of the information on screenless displays would help gather attention; this would especially be useful in advertising and promotions. The fast growing gaming market would help the growth of head mounted screenless display products. The other factors such as space constraint and portability issues with screen-based displays would actually drive the growth of screenless displays. However, the high cost of this technology could be a restraining factor for the growth of the screenless display market.

The global screenless display market was valued at USD 242.1 million in 2014 and expected to reach USD 1,242.3 million by 2020, at a CAGR of 31.44% between 2015 and 2020.

The global screenless display market has been segmented into four categories- type, application, vertical, and geography. The type segment includes visual image, retinal direct, and synaptic interface. The application segment includes holographic display, head mounted display, and head-up display. The vertical segment includes the verticals such as medical, aerospace & defense, automotive, consumer, and commercial. The market based on geography has been classified into North America, Europe, Asia-Pacific (APAC), and Rest of the World (RoW).

Major players offering various products in the this market include Avegant Corporation (U.S.), Google, Inc. (U.S.), Displair, Inc. (Russia), Zebra Imaging, Inc. (U.S.), Microsoft Corporation (U.S.), Holoxica Ltd. (U.K.), RealView Imaging Ltd. (Israel), Leia Inc. (U.S.), Microvision Inc. (U.S.), and Kapsys (France).

Table Of Contents

Screenless Display Market by Type, Application, Vertical, Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 STUDY OBJECTIVES 13
1.2 MARKET DEFINITION 14
1.2.1 MARKETS COVERED 14
1.2.2 GEOGRAPHIC SCOPE 14
1.2.3 YEARS CONSIDERED FOR THE STUDY 15
1.3 CURRENCY and PRICING 15
1.4 LIMITATIONS 15
1.5 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DESIGN 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN and DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 24
2.4.1 ASSUMPTIONS 24
3 EXECUTIVE SUMMARY 25
4 PREMIUM INSIGHTS 29
4.1 SCREENLESS DISPLAY MARKET, 2015 -2020 (USD MILLION) 29
4.2 SCREENLESS DISPLAY MARKET, BY DISPLAY TYPE 29
4.3 SCREENLESS DISPLAY MARKET IN APAC 30
4.4 NORTH AMERICA EXPECTED TO EMERGE AS THE FASTEST-GROWING REGION BETWEEN 2015 AND 2020 31
4.5 SCREENLESS DISPLAY MARKET, BY VERTICALS 31
4.6 SCREENLESS DISPLAY MARKET: DEVELOPED VS DEVELOPING MARKETS 32
4.7 SCREENLESS DISPLAY MARKET: MEDICAL AND COMMERCIAL SECTOR 32

5 MARKET OVERVIEW 33
5.1 INTRODUCTION 34
5.2 MARKET SEGMENTATION 34
5.2.1 SCREENLESS DISPLAY MARKET, BY TYPE 35
5.2.2 SCREENLESS DISPLAY MARKET, BY APPLICATION 35
5.2.3 SCREENLESS DISPLAY MARKET, BY VERTICAL 36
5.2.4 SCREENLESS DISPLAY MARKET, BY GEOGRAPHY 36
5.3 MARKET DYNAMICS 37
5.3.1 DRIVERS 37
5.3.1.1 Space constraint and portability issues related to screen-based displays 37
5.3.1.2 Smart and attractive alternative for screen-based displays 38
5.3.1.3 Complete privacy can be achieved by using retinal direct form of screenless displays 38
5.3.2 RESTRAINTS 39
5.3.2.1 Not yet fully commercialized market. More advancement and awareness is required 39
5.3.2.2 Market concentration only in the U.S. 39
5.3.2.3 High capital investment required for the development of screenless displays 39
5.3.3 OPPORTUNITIES 40
5.3.3.1 Fast growing gaming market 40
5.3.3.2 Demand for products that consume less power 40
5.3.4 CHALLENGE 41
5.3.4.1 Development of a screenless display suitable in all weather conditions 41
6 INDUSTRY TRENDS 42
6.1 INTRODUCTION 43
6.2 VALUE CHAIN ANALYSIS 44
6.3 INDUSTRY TRENDS 45
6.4 PORTER'S FIVE FORCES MODEL 46
6.4.1 INTENSITY OF COMPETITIVE RIVALRY 47
6.4.2 THREAT OF SUBSTITUTES 48
6.4.3 BARGAINING POWER OF BUYERS 49
6.4.4 BARGAINING POWER OF SUPPLIERS 50
6.4.5 THREAT OF NEW ENTRANTS 51
7 SCREENLESS DISPLAY MARKET, BY TYPE 52
7.1 INTRODUCTION 53
7.1.1 VISUAL IMAGE SCREENLESS DISPLAY 53
7.1.2 RETINAL DIRECT SCREENLESS DISPLAY 55
7.1.3 SYNAPTIC INTERFACE SCREENLESS DISPLAY 56
8 SCREENLESS DISPLAY MARKET, BY APPLICATION 57
8.1 INTRODUCTION 58
8.1.1 HOLOGRAPHIC DISPLAY 59
8.1.2 HEAD MOUNTED DISPLAY 59
8.1.3 HEAD-UP DISPLAY 61
9 SCREENLESS DISPLAY MARKET, BY VERTICAL 62
9.1 INTRODUCTION 63
9.1.1 MEDICAL 64
9.1.2 AEROSPACE and DEFENSE 67
9.1.3 AUTOMOTIVE 71
9.1.4 CONSUMER 74
9.1.5 COMMERCIAL 78
10 SCREENLESS DISPLAY MARKET, BY GEOGRAPHY 82
10.1 INTRODUCTION 83
10.2 NORTH AMERICA 85
10.3 EUROPE 88
10.4 ASIA-PACIFIC (APAC) 92
10.5 REST OF THE WORLD (ROW) 98
11 COMPETITIVE LANDSCAPE 101
11.1 OVERVIEW 101
11.2 COMPETITIVE SCENARIO 102
11.3 NEW PRODUCT and TECHNOLOGY LAUNCHES AND DEVELOPMENTS 103
11.4 PARTNERSHIPS/AGREEMENTS/JOINT VENTURES 104
11.5 ACHIEVEMENTS/AWARDS/TECHNOLOGY APPLICATIONS 105
11.6 VENTURE FUNDING 105
12 COMPANY PROFILES 106
(Overview, Products and Services, Financials, Strategy and Development)*
12.1 AVEGANT CORPORATION 106
12.2 GOOGLE, INC. 108
12.3 DISPLAIR INC. 110
12.4 ZEBRA IMAGING INC. 112
12.5 MICROSOFT CORPORATION 114
12.6 HOLOXICA LTD. 117
12.7 REALVIEW IMAGING LTD. 118
12.8 LEIA INC. 119
12.9 MICROVISION, INC. 120

12.10 KAPSYS 121
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.
13 APPENDIX 122
13.1 INSIGHTS OF INDUSTRY EXPERTS 122
13.2 DISCUSSION GUIDE 123
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 126
13.4 AVAILABLE CUSTOMIZATIONS 128
13.5 RELATED REPORTS 128


LIST OF TABLES

TABLE 1 SPACE CONSTRAINT AND PORTABILITY IS PROPELLING THE GROWTH OF SCREENLESS DISPLAY MARKET 38
TABLE 2 LESS AWARENESS AND HIGH CAPITAL INVESTMENT ACTS AS A RESTRAINT FOR SCREENLESS DISPLAY MARKET 39
TABLE 3 GROWTH IN THE GAMING MARKET IS A HUGE OPPORTUNITY FOR THE SCREENLESS DISPLAY MARKET 40
TABLE 4 DEVELOPMENT OF A SCREENLESS DISPLAY SUITABLE IN ALL WEATHER CONDITIONS 41
TABLE 5 KEY INDUSTRY TRENDS IN THE SCREENLESS DISPLAY MARKET 45
TABLE 6 PORTER'S FIVE FORCES ANALYSIS: BARGAINING POWER OF SUPPLIERS LIKELY TO HAVE THE MAXIMUM IMPACT ON THE OVERALL MARKET 46
TABLE 7 SCREENLESS DISPLAY MARKET, BY TYPE, 2014-2020 (USD THOUSAND) 53
TABLE 8 VISUAL IMAGE SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 54
TABLE 9 VISUAL IMAGE SCREENLESS DISPLAY MARKET, BY APPLICATION,
2014-2020 (USD THOUSAND) 54
TABLE 10 RETINAL DIRECT SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 55
TABLE 11 SYNAPTIC INTERFACE SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 56
TABLE 12 SCREENLESS DISPLAY MARKET, BY APPLICATION, 2014-2020 (USD THOUSAND) 58
TABLE 13 HOLOGRAPHIC SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD MILLION) 59
TABLE 14 HEAD MOUNTED SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 60
TABLE 15 HEAD MOUNTED SCREENLESS DISPLAY MARKET, BY TYPE,
2014-2020 (USD THOUSAND) 60
TABLE 16 GLOBAL SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 63
TABLE 17 GLOBAL SCREENLESS DISPLAY MARKET SIZE FOR THE MEDICAL VERTICAL,
BY TYPE, 2014-2020 (USD THOUSAND) 64
TABLE 18 GLOBAL SCREENLESS DISPLAY MARKET FOR THE MEDICAL VERTICAL,
BY APPLICATION, 2014-2020 (USD THOUSAND) 64
TABLE 19 GLOBAL SCREENLESS DISPLAY MARKET FOR THE MEDICAL VERTICAL, BY REGION, 2014-2020 (USD THOUSAND) 65
TABLE 20 NORTH AMERICA: SCREENLESS DISPLAY MARKET FOR THE MEDICAL VERTICAL,
BY COUNTRY, 2014-2020 (USD THOUSAND) 65
TABLE 21 EUROPE: SCREENLESS DISPLAY MARKET FOR THE MEDICAL VERTICAL,
BY COUNTRY, 2014-2020 (USD THOUSAND) 66
TABLE 22 APAC: SCREENLESS DISPLAY MARKET FOR THE MEDICAL VERTICAL, BY COUNTRY, 2014-2020 (USD THOUSAND) 66
TABLE 23 ROW: SCREENLESS DISPLAY MARKET FOR THE MEDICAL VERTICAL, BY REGION, 2014-2020 (USD THOUSAND) 67
TABLE 24 GLOBAL SCREENLESS DISPLAY MARKET FOR THE AEROSPACE and DEFENSE VERTICAL, BY REGION, 2014-2020 (USD THOUSAND) 68
TABLE 25 NORTH AMERICA: SCREENLESS DISPLAY MARKET FOR THE AEROSPACE and DEFENSE VERTICAL, BY COUNTRY, 2014-2020 (USD THOUSAND) 69
TABLE 26 EUROPE: SCREENLESS DISPLAY MARKET FOR THE AEROSPACE and DEFENSE VERTICAL, BY COUNTRY, 2014-2020 (USD THOUSAND) 69
TABLE 27 APAC: SCREENLESS DISPLAY MARKET FOR THE AEROSPACE and DEFENSE VERTICAL, BY COUNTRY, 2014-2020 (USD THOUSAND) 70
TABLE 28 ROW: SCREENLESS DISPLAY MARKET FOR THE AEROSPACE and DEFENSE VERTICAL, BY COUNTRY, 2014-2020 (USD THOUSAND) 70
TABLE 29 GLOBAL SCREENLESS DISPLAY MARKET FOR THE AUTOMOTIVE VERTICAL,
BY REGION, 2014-2020 (USD THOUSAND) 71
TABLE 30 NORTH AMERICA: SCREENLESS DISPLAY MARKET FOR THE AUTOMOTIVE VERTICAL, BY COUNTRY, 2014-2020 (USD THOUSAND) 72
TABLE 31 EUROPE: SCREENLESS DISPLAY MARKET FOR THE AUTOMOTIVE VERTICAL,
BY COUNTRY, 2014-2020 (USD THOUSAND) 72
TABLE 32 APAC: SCREENLESS DISPLAY MARKET FOR THE AUTOMOTIVE VERTICAL,
BY COUNTRY, 2014-2020 (USD THOUSAND) 73
TABLE 33 ROW: SCREENLESS DISPLAY MARKET FOR THE AUTOMOTIVE VERTICAL,
BY REGION, 2014-2020 (USD THOUSAND) 73
TABLE 34 GLOBAL SCREENLESS DISPLAY MARKET FOR THE CONSUMER VERTICAL, BY TYPE, 2014-2020 (USD THOUSAND) 74
TABLE 35 GLOBAL SCREENLESS DISPLAY MARKET FOR THE CONSUMER VERTICAL,
BY APPLICATION, 2014-2020 (USD THOUSAND) 75
TABLE 36 GLOBAL SCREENLESS DISPLAY MARKET FOR THE CONSUMER VERTICAL,
BY REGION, 2014-2020 (USD THOUSAND) 75
TABLE 37 NORTH AMERICA: SCREENLESS DISPLAY MARKET FOR THE CONSUMER VERTICAL, BY COUNTRY, 2014-2020 (USD THOUSAND) 76
TABLE 38 EUROPE: SCREENLESS DISPLAY MARKET FOR THE CONSUMER VERTICAL,
BY COUNTRY, 2014-2020 (USD THOUSAND) 76
TABLE 39 APAC: SCREENLESS DISPLAY MARKET FOR THE CONSUMER VERTICAL,
BY COUNTRY, 2014-2020 (USD THOUSAND) 77
TABLE 40 ROW: SCREENLESS DISPLAY MARKET FOR THE CONSUMER VERTICAL, BY REGION, 2014-2020 (USD THOUSAND) 77
TABLE 41 GLOBAL SCREENLESS DISPLAY MARKET FOR THE COMMERCIAL VERTICAL,
BY TYPE, 2014-2020 (USD THOUSAND) 78
TABLE 42 GLOBAL SCREENLESS DISPLAY MARKET FOR THE COMMERCIAL VERTICAL,
BY APPLICATION, 2014-2020 (USD THOUSAND) 78
TABLE 43 GLOBAL SCREENLESS DISPLAY MARKET FOR THE COMMERCIAL VERTICAL,
BY REGION, 2014-2020 (USD THOUSAND) 79
TABLE 44 NORTH AMERICA: SCREENLESS DISPLAY MARKET FOR THE COMMERCIAL VERTICAL, BY COUNTRY, 2014-2020 (USD THOUSAND) 79
TABLE 45 EUROPE: SCREENLESS DISPLAY MARKET FOR THE COMMERCIAL VERTICAL,
BY COUNTRY, 2014-2020 (USD THOUSAND) 80
TABLE 46 APAC: SCREENLESS DISPLAY MARKET FOR THE COMMERCIAL VERTICAL,
BY COUNTRY, 2014-2020 (USD THOUSAND) 80
TABLE 47 ROW: SCREENLESS DISPLAY MARKET FOR THE COMMERCIAL VERTICAL,
BY REGION, 2014-2020 (USD THOUSAND) 81
TABLE 48 GLOBAL SCREENLESS DISPLAY MARKET, BY GEOGRAPHY,
2014-2020 (USD MILLION) 84
TABLE 49 NORTH AMERICA: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 86
TABLE 50 NORTH AMERICA: SCREENLESS DISPLAY MARKET, BY COUNTRY,
2014-2020 (USD MILLION) 86
TABLE 51 THE U.S.: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 87
TABLE 52 OTHERS SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 87
TABLE 53 EUROPE: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 89
TABLE 54 EUROPE: SCREENLESS DISPLAY MARKET, BY COUNTRY,
2014-2020 (USD THOUSAND) 89
TABLE 55 GERMANY: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 90
TABLE 56 FRANCE: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 90
TABLE 57 THE U.K.: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 91
TABLE 58 REST OF EUROPE: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 91
TABLE 59 APAC: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 94
TABLE 60 APAC: SCREENLESS DISPLAY MARKET, BY COUNTRY,
2014-2020 (USD THOUSAND) 94
TABLE 61 INDIA: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 95
TABLE 62 CHINA: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 95
TABLE 63 JAPAN: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 96
TABLE 64 SOUTH KOREA: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 96
TABLE 65 REST OF APAC: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 97
TABLE 66 REST OF THE WORLD: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 98
TABLE 67 REST OF THE WORLD: SCREENLESS DISPLAY MARKET, BY COUNTRY,
2014-2020 (USD THOUSAND) 99
TABLE 68 THE MIDDLE EAST and AFRICA: SCREENLESS DISPLAY MARKET, BY VERTICAL, 2014-2020 (USD THOUSAND) 99
TABLE 69 LATIN AMERICA: SCREENLESS DISPLAY MARKET, BY VERTICAL,
2014-2020 (USD THOUSAND) 100
TABLE 70 NEW PRODUCT and TECHNOLOGY LAUNCHES AND DEVELOPMENTS, 2012-2015 103
TABLE 71 PARTNERSHIPS/AGREEMENTS/JOINT VENTURES, 2012-2015 104
TABLE 72 ACHIEVEMENTS/AWARDS/TECHNOLOGY APPLICATIONS, 2012-2015 105
TABLE 73 VENTURE FUNDING, 2012-2015 105


LIST OF FIGURES

FIGURE 1 SCREENLESS DISPLAY MARKET: RESEARCH DESIGN 17
FIGURE 2 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 4 SCREENLESS DISPLAY MARKET, 2014-2020 (USD MILLION) 25
FIGURE 5 SCREENLESS DISPLAY MARKET SIZE, BY TYPE, 2020 26
FIGURE 6 SCREENLESS DISPLAY MARKET, BY APPLICATION (2014-2020) 26
FIGURE 7 SCREENLESS DISPLAY MARKET, BY TYPE, 2014 VS. 2020 (USD THOUSAND) 27
FIGURE 8 THE APPLICATION IN THE COMMERCIAL SECTOR IS EXPECTED TO WITNESS THE HIGHEST GROWTH BETWEEN 2015 AND 2020 27
FIGURE 9 NORTH AMERICA HELD THE LARGEST MARKET SHARE IN 2014 28
FIGURE 10 ATTRACTIVE OPPORTUNITIES IN SCREENLESS DISPLAY MARKET 29
FIGURE 11 THE MARKET FOR THE VISUAL IMAGE SEGMENT IS EXPECTED TO HAVE A HIGH GROWTH RATE BETWEEN 2015 AND 2020 29
FIGURE 12 MEDICAL SECTOR ACCOUNTED FOR THE LARGEST MARKET SHARE IN APAC, IN SCREENLESS DISPLAY 30
FIGURE 13 U.S. IS ESTIMATED TO EMERGE AS THE FASTEST-GROWING MARKET 31
FIGURE 14 NORTH AMERICA HAS THE MAXIMUM SHARE ACROSS MAJOR VERTICALS BETWEEN 2015 AND 2020 31
FIGURE 15 US MARKET EXPECTED TO GROW RAPIDLY BETWEEN 2015 AND 2020 32
FIGURE 16 THE MEDICAL AND COMMERCIAL SEGMENTS HAVE A PROMISING FUTURE IN NORTH AMERICA 32
FIGURE 17 SCREENLESS DISPLAY MARKET: SEGMENTATION 34
FIGURE 18 MARKET SEGMENTATION: BY TYPE 35
FIGURE 19 MARKET SEGMENTATION: BY APPLICATION 35
FIGURE 20 MARKET SEGMENTATION: BY APPLICATION 36
FIGURE 21 MARKET SEGMENTATION: BY GEOGRAPHY 36
FIGURE 22 SPACE-SAVING AND ATTRACTIVE SOLUTION OFFERING IS EXPECTED TO SPUR THE DEMAND FOR SCREENLESS DISPLAY MARKET 37
FIGURE 23 PRODUCT LIFECYCLE OF SCREENLESS DISPLAY MARKET 43
FIGURE 24 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING RESEARCH and PRODUCT DEVELOPMENT AND MANUFACTURING STAGES 44
FIGURE 25 PORTER'S FIVE FORCES ANALYSIS (2014) 46
FIGURE 26 SCREENLESS DISPLAY MARKET: PORTER'S FIVE FORCES ANALYSIS 47
FIGURE 27 INTENSITY OF COMPETITIVE RIVALRY 47
FIGURE 28 THREAT OF SUBSTITUTES 48
FIGURE 29 BARGAINING POWER OF BUYERS 49
FIGURE 30 BARGAINING POWER OF SUPPLIERS 50
FIGURE 31 THREAT OF NEW ENTRANTS 51
FIGURE 32 GLOBAL SCREENLESS DISPLAY MARKET FOR THE AEROSPACE and DEFENSE VERTICAL, BY TYPE, 2018 VS. 2020 67
FIGURE 33 GLOBAL SCREENLESS DISPLAY MARKET FOR THE AEROSPACE and DEFENSE VERTICAL, BY APPLICATION, 2016-2020 68
FIGURE 34 GLOBAL SCREENLESS DISPLAY MARKET FOR THE AUTOMOTIVE VERTICAL,
BY TYPE, 2018 VS. 2020 71
FIGURE 35 GEOGRAPHIC SNAPSHOT: NORTH AMERICA IS EXPECTED TO REGISTER THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 83
FIGURE 36 THE MARKET IN THE U.S. ESTIMATED TO BE THE LARGEST AMONG ALL COUNTRIES AND GROW AT THE HIGHEST RATE BETWEEN 2015 AND 2020 84
FIGURE 37 NORTH AMERICA: SCREENLESS DISPLAY MARKET OVERVIEW 85
FIGURE 38 EUROPEAN SCREENLESS DISPLAY MARKET OVERVIEW: 2014 88
FIGURE 39 APAC: SCREENLESS DISPLAY MARKET OVERVIEW: 2014 93
FIGURE 40 COMPANIES ADOPTED PRODUCT AND TECHNOLOGY INNOVATION AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 101
FIGURE 41 MARKET EVALUATION FRAMEWORK-NEW PRODUCT and TECHNOLOGY LAUNCHES FUELED THE GROWTH DURING 2014-2015 102
FIGURE 42 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 102
FIGURE 43 AVEGANT CORPORATION: SWOT ANALYSIS 107
FIGURE 44 GOOGLE, INC.: BUSINESS OVERVIEW 108
FIGURE 45 GOOGLE, INC.:SWOT ANALYSIS 109
FIGURE 46 DISPLAIR, INC.:SWOT ANALYSIS 111
FIGURE 47 ZEBRA IMAGING, INC.: SWOT ANALYSIS 113
FIGURE 48 MICROSOFT CORPORATION : BUSINESS OVERVIEW 114
FIGURE 49 MICROSOFT CORPORATION: SWOT ANALYSIS 116
FIGURE 50 MICROVISION, INC. : BUSINESS OVERVIEW 120

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