Global and China Forklift Industry Report, 2013

  • September 2013
  • -
  • Research In China
  • -
  • 104 pages

In 2012, the economy of China entered a stage for transition. As a result, the forklift industry failed to sustain the growth momentum in the preceding two years, with the annual sales volume decreasing by 8.0% year-on-year to 288,662 sets.

In H1 2013, China’s forklift sales volume hit 165,366 sets, up 8.3% compared with that in 2012. The estimation shows that China forklift market will see continuing slow growth in the second half year with the targeted sales volume all the year round picking up to the level of 2011.

Among forklift products, electric forklifts have witnessed an impressive surge in terms of market occupancy, thanks to the call for energy saving and emission reduction. In 2012, the market share of electric forklift was 27.7%, up 1.2 percentage points over the preceding year and up 7.2 percentage points over 2005. In the future, China electric forklift industry is expected to sustain buoyant development, contributing to: a) comparing to Europe’s 75% and US’ 60%, China electric forklift occupies relatively small market share; b) China has mastered advanced electric forklift technologies.

When it comes to industrial players, China forklift market has grouped into several camps. The first camp refers to two leading forklift giants, i.e., Anhui Forklift Truck Group and Hangcha Group Co.,Ltd. with their sales volume in 2012 holding a share of 46.8%, up 2.4 percentage points over the previous year.

The second refers to large engineering machinery enterprises including Xiamen XGMA Machinery Co.,Ltd., Guangxi LiuGong Machinery Co., Ltd, Lonking (Shanghai) Forklift Co., Ltd., Shandong Shantui Machinery Co., Ltd. and Sunward Equipment Group. In 2012, Lonking (Shanghai) Forklift Co., Ltd. and Guangxi LiuGong Machinery Co., Ltd joined the ranks of top 20 forklift companies worldwide.

The third camp refers to foreign brands including Toyota Industrial Corp, Linde Group, Jungheinrich Group, Hyster, Mitsubish and NICHIYU. In 2012, Linde (dominated by top-grade products) and Baoli (targeting mid-and low-range products) under Kion Group collectively made up 7% market share in Chinese forklift market, taking the first place among the foreign brands.

In order to meet the robust demand for high-end forklifts in the whole Asian-Pacific market, especially the Chinese market, Jungheinrich Group built a new plant in China covering an area of 60,000 sq meters. On Aug.8, 2013, the new plant was formally open, specializing in the development and production of walking-type electric trucks, counterbalanced forklifts and reach forklifts.

The fourth refers to newcomers such as Sino-American-Zhejiang Maximal Foklift Co.,Ltd., Zhejiang Goodsense Forklift, Chery, etc. In 2012, Sino-American-Zhejiang Maximal Forklift Co.,Ltd. ascended to the one among the top three forklift enterprises by export, and joined the ranks of the top 20 players in global forklift industry for the first time.

Table Of Contents

1. Profile of Forklift
1.1 Definition
1.2 Classification
1.3 Upstream and Downstream

2. Development of Forklift Industry Worldwide
2.1 Overview
2.1.1 Order Intake
2.1.2 Sales Volume
2.2 Development in Main Countries
2.2.1 United States
2.2.2 Japan
2.3 Key Manufacturers

3 Forklift Market in China
3.1 Overview
3.2 Production
3.3 Sales
3.3.1 Sales Volume
3.3.2 Sales Volume Structure
3.4 Import and Export
3.4.1 Import
3.4.2 Export

4. Forklift Market Segments in China
4.1 Internal Combustion Forklift
4.1.1 Status Quo
4.1.2 Key Manufacturers
4.2 Electric Forklift
4.2.1 Status Quo
4.2.2 Major Products
4.2.3 Key Manufacturers

5 Forklift Market Competition in China
5.1 Product Competition
5.2 Enterprise Competition
5.3 Regional Competition

6. Key Manufacturers Worldwide
6.1 Toyota Industrial Corp.
6.1.1 Profile
6.1.2 Operation
6.1.3 Forklift Business
6.1.4 Forklift Business in China
6.2 Kion Group
6.2.1 Profile
6.2.2 Operation
6.2.3 Forklift Business in China
6.3 Jungheinrich Group
6.3.1 Profile
6.3.2 Operation
6.3.3 Forklift Business in China
6.4 Hyster-Yale Materials Handling, Inc
6.4.1 Profile
6.4.2 Operation
6.4.3 Forklift Business in China
6.5 Crown Equipment Corp.
6.5.1 Profile
6.5.2 Operation
6.5.3 Forklift Business in China
6.6 UniCarriers Corporation
6.6.1 Profile
6.6.2 Operation
6.6.3 Forklift Business in China
6.7 Komatsu Utility Co., Ltd.
6.7.1 Profile
6.7.2 Operation
6.7.3 Forklift Business in China
6.8 Mitsubish Caterpillar Forklift
6.8.1 Profile
6.8.2 Operation
6.8.3 Forklift Business in China

7. Key Manufacturers in China
7.1 Anhui HeLi Co., Ltd.
7.1.1 Profile
7.1.2 Operation
7.1.3 Revenue Structure
7.1.4 Gross Margin
7.1.5 Key Projects
7.2 Hangcha Group Co.,Ltd.
7.2.1 Profile
7.2.2 Operation
7.2.3 Development Strategy
7.3 Lonking (Shanghai) Forklift Co., Ltd.
7.3.1 Profile
7.3.2 Operation
7.3.3 Competitive Edge
7.4 Tailift Qingdao Co., Ltd.
7.4.1 Profile
7.4.2 Operation
7.4.3 Competitive Edge
7.5 Guangxi LiuGong Machinery Co., Ltd.
7.5.1 Profile
7.5.2 Operation
7.5.3 RandD
7.6 Sino-American-Zhejiang Maximal Foklift Co.,Ltd.
7.6.1 Profile
7.6.2 Operation
7.6.3 RandD
7.7 Anhui Jianghuai-Yinlian Heavy-Duty Construction Machine Co., Ltd.
7.7.1 Profile
7.7.2 Operation
7.7.3 RandD Capabilities
7.8 Dalian Forklift Co.,Ltd.
7.8.1 Profile
7.8.2 Operation
7.8.3 RandD
7.9 Xiamen XGMA Machinery Co.,Ltd.
7.9.1 Profile
7.9.2 Operation
7.10 EP Equipment Co.,Ltd.
7.10.1 Profile
7.10.2 Operation
7.10.3 RandD
7.11 Zhejiang Goodsense Forklift Co.,Ltd.
7.11.1 Profile
7.11.2 Operation
7.12 Zhejiang Noblelift Equipment Joint Stock Co.,Ltd.
7.12.1 Profile
7.12.2 Operation
7.12.3 Development Strategy
7.13 Chery DETANK Heavy Industry Science and Technology Development Anhui Industrial Vehicle Co.,Ltd.
7.13.1 Profile
7.13.2 Operation
7.13.3 Development Strategy
7.14 Shandong Shantui Machinery Co., Ltd.
7.14.1 Profile
7.14.2 Operation
7.14.3 RandD
7.15 Others
7.15.1 Hangzhou Good Friend Precision Machinery Co., Ltd.
7.15.2 Wuxi KIPOR Machinery Co., Ltd.
7.15.3 Ningbo Ruyi Joint Stock Co., Ltd.
7.15.4 Jiangsu Jingjiang Forklift Truck Co., Ltd.

8 Development of Forklift After-market in China
8.1 Profile
8.2 Market
8.2.1 Forklift Parts
8.2.2 Forklift Leasing
8.2.3 Used Forklift
8.3 Enterprise



Selected Charts

Characteristics of Forklift by Type
Forklift Downstream Industry Distribution
Order Intake and YoY Growth of Forklift Worldwide, 2008-2013
Order Intake of Forklift Worldwide by Region,2011-2012
Order Intake of Forklift Worldwide by Product,2008-2012
Sales Volume and YoY Growth of Forklift Worldwide, 2008-2013
Sales Volume of Forklift Worldwide by Region,2010-2012
Sales Volume and YoY Growth of Forklift Worldwide by Product,2010-2011
Sales Volume and % of Forklift in USA, Japan, Germany and France, 2006-2011
Sales Volume and Proportion of Forklift in USA, 2009-2012
Output of Japan’s Forklift by Product, 2005-2013
Domestic Sales Volume of Japan’s Forklift by Product, 2005-2013
Export Volume of Japan’s Forklift by Product, 2005-2013
Global Top 15 Forklift Manufacturers by Revenue, 2012
Domestic Sales Volume of China’s Forklift and Proportion in the World’s, 2008-2013
Export Volume and % in Total Sale Volume of Forklift in China,2007-2013
Output of Forklift in China, 2007-2013
Output Structure of Forklift in China by Product, 2011
Total Sales Volume and YoY Growth of Forklift in China, 2001-2013
Monthly Sales Volume of Forklift in China, 2011-2013
Domestic Sales Volume of China’s Forklift and % in Total Sales Volume, 2008-2013
Sales Volume of Forklift in China by Product, 2010-2013
Sales Volume and YoY Growth of Forklift in China by Company Type, 2009-2012
Import Volume and YoY Growth of Forklift in China, 2001-2013
Import Volume of Forklift in China by Product, 2008-2013
Export Volume and YoY Growth of China’s Forklift, 2001-2013
Export Volume of China’s Forklift by Product, 2008-2013
Sales Volume of Internal Combustion Counterbalanced Forklift in China, 2005-2013
Top 5 Enterprises by Sales Volume of Internal Combustion Counterbalanced Ride-on Forklift in China, 2010-2012
Sales Volume of Electric Forklift in China, 2005-2013
Sales Volume of Electric Warehouse Forklift in China, 2005-2013
Top 6 Enterprises by Sales Volume of Electric Counterbalanced Ride-on Forklift and Electric Warehouse Forklift in China, 2012
Proportion of Sales of Electric Forklift and Internal Combustion Counterbalanced Forklift in China, 2005-2013
Forklift Market Concentration in China by Sales Volume, 2012
Competitive Landscape of Forklift Enterprises in China, 2012
Top 10 Forklift Manufacturers in China by Sales, 2012
Market Share of Anhui Forklift Truck Group and Hangcha Group,2009-2013
Subsidiaries of Key Overseas Forklift Producers in China, 2012
Sales Volume of Forklift in China by Region, 2009-2011
Major Financial Indicators of Toyota Industrial Corp., FY2009-FY2013
Sales Structure of Toyota Industrial Corp., FY2008-FY2012
Global Presence of Toyota’s Forklift Business
Sales Volume of Toyota’s Forklift, FY2009-FY2013
Sales Volume of Toyota’s Forklift by Region, FY2009-FY2013
KION’s Production and Major Logistics Sites
Order Intake and Sales of Kion Group, 2008-2013
Order Intake and Sales of Kion Group by Business,2009-2013
Sales of Kion Group by Product,2011-2013
Sales of Kion Group by Region,2011-2012
Stock Structure of Kion Group,2012
Order Amount and Output of Jungheinrich, 2008-2013
Sales and Net Income of Jungheinrich, 2008-2013
Sales Structure of Jungheinrich by Region, 2007-2012
Sales Structure of Jungheinrich by Business, 2011-2012
Sales and Net Income of Hyster-Yale, 2008-2013
Sales of Hyster-Yale by Region,2010-2013
Global Business Layout of Crown Equipment Corp.
Forklift Products of Crown Equipment Corp.
Products of UniCarriers
Forklift Products of Komatsu Utility
Sales and Net Income of Komatsu, FY2007-FY2012
Sales Structure of Komatsu by Business, FY2007-FY2012
Sales of Mitsubish Caterpillar Forklift,2009-2012
Global Industrial Layout of Mitsubishi Caterpillar Forklift
Forklift Products of Mitsubishi Caterpillar Forklift (Asia)
Revenue and Net Income of Anhui HELI, 2008-2013
Operating Revenue of Anhui HELI by Product, 2008-2013
Operating Revenue of Anhui HELI by Product, 2010-2013
Gross Margin of Anhui HELI, 2008-2013
Gross Margin of Major Products of Anhui HELI, 2008-2013
Output and Sales Volume of Forklift of Hangcha Group, 2009-2013
Total Revenue of Hangcha Group, 2007-2012
Output and Sales Volume of Forklift of Lonking (Shanghai) Forklift, 2009-2013
Output and Sales Volume of Forklift of Guangxi Liugong Machinery, 2011-2013
Development Course of Guangxi Liugong Machinery’s Forklift Business
Sales Volume of Zhejiang Maximal Forklift, 2010-2012
Forklift RandD Roadmap of Maximal Forklift
Domestic Marketing Network of Anhui Jianghuai-Yinlian Heavy-Duty Construction Machine
Forklift Output and Sales Volume of Dalian Forklift, 2009-2013
Forklift Output and Sales Volume of Xiamen XGMA Machinery, 2009-2013
Forklift Output and Sales Volume of Jiangsu Jingjiang Forklift Truck, 2009-2013
Ownership of Folklift Market in China,2012-2018E
Major Foreign Forklift Leasing Companies

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