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The Advertising service systems: a framework study of software needed to support mobile advertising

  • October 2015
  • -
  • Analysys Mason
  • -
  • 30 pages

Summary

Table of Contents

Communications service providers (CSPs) play a minimal role in the advertising market despite having access to comprehensive customer data and advertising inventory assets. This report discusses how advertising could provide important incremental revenue for CSPs in mature markets, and assesses the investment and expertise required to achieve this.

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