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Executive Analysis of the Global Operations of Ford Motor Company

  • September 2015
  • -
  • Frost & Sullivan
  • -
  • 80 pages


Executive Analysis of the Global Operations of Ford Motor Company: Ford Targets a 50% Growth Rate and 9.4 Million Unit Sales by 2020

This research service provides a strategic overview of Ford Motor Company and identifies and interprets the factors that contribute to its success. It covers the company's product portfolio and sales performance and analyses its key operational strategies, with a focus on its corporate structure and product strategies. Some of these strategies include product planning, product development, product positioning, and branding. Technology strategies include research and development, platform, powertrain, and vehicular communication. The study ends with key conclusions and recommendations.

Executive Summary—Key Findings

Ford Motor Company: Key Findings, Global, 2014

- Ford Motor Company, comprising the Ford and the Lincoln brands, is the 6th largest global automotive group in the world. As of 2014, it had sold more than million vehicles.

- Ford is aggressively expanding its global market share and is expected to record a CAGR of %, targeting a million unit sales by 2020.
Ford‘s vision under its new leadership is to accelerate the One Ford plan that was announced in 2007 under its ex-Chief Executive Officer (CEO).

- The key focus of the plan is to restructure and streamline operations and product line-up, launch new models in line with customer needs, improve profitability, and work more effectively as ?one team‘. Ford Introduction Corporate Strategy

- The company has established 8 global engineering R&D centres that work collaboratively across regions.

- The group is streamlining operations and improving efficiency by consolidating platforms, which will shrink to in 2016 from in 2007. Platform and R&D Strategy Ford targets a sale of million units by 2020; a compound annual growth rate (CAGR) of % is anticipated from 2014 to 2022

Key Questions This Study Will Answer

- What are the drivers behind Ford’s automotive and financial success that have helped it achieve 24 quarters of continuous profits? Super Segment is one of the many things tracked within Ford to ensure continued success. What are the others?
- How is Ford targeting a global unit sales of 9.4 million by 2020? Which segments, models, and regions will be key? Could Lincoln go beyond its targeted 300,000 units sales by 2020?
- What are Ford’s global product, technology, and market channel strategies? Do they differ by markets (developed versus emerging) and brands (Ford versus Lincoln)?
- How is the One Ford strategy linked to the company’s manufacturing-related decisions? How does the supply chain align with them?
- What were Ford’s 25 mobility experiments unveiled at Consumer Electronic Show (CES) 2015 and how do they tie into the mobility blueprint the company firmed up at start of the decade?

Table Of Contents

Executive Analysis of the Global Operations of Ford Motor Company
Table Of Contents
1 EXECUTIVE SUMMARY

Executive Summary
1. Executive Summary—Key Findings
2. Executive Summary—Key Findings
3. Ford Passenger Vehicle and LCV Sales
4. Associated Multimedia

2 RESEARCH SCOPE, OBJECTIVES, AND METHODOLOGY

Research Scope, Objectives, and Methodology
1. Research Scope
2. Research Aims and Objectives
3. Key Questions This Study Will Answer
4. Research Background
5. Research Methodology
6. Key OEM/Participant Groups Compared in This Study

3 SEGMENTATION

Segmentation
1. Vehicle Segmentation

4 OVERVIEW OF FORD MOTOR COMPANY

Overview of Ford Motor Company
1. Snapshot of Ford's Product Portfolio
2. Snapshot of Ford's Performance
3. Ford's Total Unit Sales
4. Ford's Total Sales Volume
5. Light Vehicle Sales by Product Segment
6. Ford's Total Sales Volume

5 FORD MOTOR COMPANY'S REGIONAL STRATEGIES

Ford Motor Company's Regional Strategies
1. Snapshot of Ford's Regional Strategies
2. Ford's Product Segment Share
3. Ford's Product Sales Performance
4. Ford's Top 5 Markets by Sales
5. Ford's Launch of Jiayue in China
6. Ford in China—Rationale behind the New Sub-brand

6 CORPORATE STRATEGY

Corporate Strategy
1. Snapshot of Ford's Corporate Strategies
2. Ford's 2020 Vision
3. Ford's Corporate Vision
4. Vehicle Sales Forecast
5. Global Revenue and Operating Profit
6. Performance Snapshot

7 RandD AND MANUFACTURING STRATEGY

RandD and Manufacturing Strategy
1. Snapshot of Ford's RandD Strategy
2. Ford's RandD Budget—Global
3. Ford's RandD Centres
4. Creating Centres of Excellence
5. Ford's RandD Centres of Excellence
6. GPDS—Process
7. Ford's Performance Divisions
8. Snapshot of Ford's Manufacturing Strategies
9. Ford's Global Platform Consolidation
10. Ford's Plant Locations
11. Ford's Assembly Sites
12. Ford's RandA and Assembly Locations

8 PRODUCT PORTFOLIO STRATEGY

Product Portfolio Strategy
1. Snapshot of Ford's Product Portfolio
2. Ford's Current and Future Product Segments
3. Ford's Product Segment Mix
4. Ford's Super Segment
5. Ford's Product Re-engineering Strategy
6. Ford's Lincoln Brand

9 TECHNOLOGY STRATEGY

Technology Strategy
1. Snapshot of Ford's Technology Strategies
2. Ford's Themes for Innovation
3. Ford's Technology Roadmap
4. Ford's Powertrain Technology Strategies
5. Ford's Safety Technology Strategy
6. Future Developments in Safety
7. Ford's In-vehicle System—Ford Sync
8. Ford's HMI Technology
9. Automotive HWW Technologies

10 MOBILITY STRATEGY

Mobility Strategy
1. Snapshot of Ford's Mobility Strategies
2. Ford's Mobility Experiments
3. Ford's Mobility Project Pilot Launches

11 KEY CONCLUSIONS

Key Conclusions
1. Key Conclusions—Rationale for Ford's Success
2. Key Conclusions—Rationale for Ford's Success
3. The Last Word—3 Big Predictions
4. Legal Disclaimer

12 APPENDIX

Appendix
1. Methodology
2. Abbreviations and Acronyms Used
3. BSIG Research Program

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