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Strategic Insight of Electrically Actuated Power Steering for Light and Medium Commercial Vehicles in Europe: Half of LCVs and MCVs to Offer Electrically Actuated Steering by 2021

Executive Summary—Key Findings

-With the proliferation of advanced safety solutions, it is only a matter of time before steering electrification is implemented to achieve the next level of safety.

-Electrically Actuated Power Steering Market for LCV and MCV: Key Findings, Europe, 2014–2021

-Market Size: Market size of steering electrification stands at about in 2014, comprising of % vehicles in the LCV and MCV segment.

-Forecast: Steering electrification market for LCV and MCV is expected to register a compound annual growth rate (CAGR) of % during 2014–2021, surpassing 1 Million installed base as early as 2018.

-Key Solutions: Apart from the standard off-the-shelf solutions such as electric power assisted steering (EPAS) and electro-hydraulic power steering (EHPS), plug-and-play solutions such as tedrive’s iHSA can also be used in heavier vehicles in the range of to tons.

-Market Leading OEMs: Mercedes Benz Vans along with Volkswagen Commercial Vehicles and Fiat Professional held a combined market share of about % in electrified steering in 2014 in Europe for the LCV segment. However, the MCV segment is yet to see an electrified steering solution.

-Application: Steering electrification will allow OEMs to offer higher number of safety and convenience features such as lane keeping assist (LKA), lane centring assist (LCA), active cruise control (ACC), and crosswind assist. These safety features will allow fleet managers to hire a less experienced driver, thereby cutting costs.

Key Questions

- What is the current status and future prospect of electrically actuated steering solutions in Europe?
- How will the market develop by 2021 for partial and full electrically actuated steering?
- Are there any possibilities of converting pure-play hydraulic power steering into smarter and safer systems with an electric assist?
- Will a fleet manager be able to recover the investment on a safety and agility related add-on module within the first 2 years of operation in an LCV and MCV?
- Can a fleet manager mitigate the looming problem of driver shortage by opting for a less experienced driver, while still striving to achieve similar performance levels across metrics?

Table Of Contents

Strategic Insight of Electrically Actuated Power Steering for Light and Medium Commercial Vehicles in Europe 
Table Of Contents
1 EXECUTIVE SUMMARY

Executive Summary
1. Executive Summary—Key Findings
2. Key Findings and Future Outlook
3. Steering Electrification Market Evolution for LCV and MCV
4. Benefits of Add-on Steering Module over Traditional Steering Systems
5. Key Findings from Frost and Sullivan's 2014 Voice of Customer Study
6. Current and Future Outlook for Steering Electrification in Europe

2 RESEARCH SCOPE, OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Scope, Objectives, Background, and Methodology
1. Research Scope
2. Research Aims and Objectives
3. Key Questions this Study will Answer
4. Research Background
5. Research Methodology

3 PRODUCT DEFINITIONS AND MARKET SEGMENTATION

Product Definitions and Market Segmentation
1. Power Steering System Segmentation
2. Power Steering System Definitions
3. Power Steering System Definitions
4. Market Segmentation

4 OVERVIEW OF SAFETY AND EFFICIENCY IMPROVEMENT SOLUTIONS

Overview of Safety and Efficiency Improvement Solutions
1. Commercial Vehicle Safety Systems Technology Roadmap
2. Overview of Safety and Efficiency Improvement Solutions
3. Driver Shortage Leading to Need for Safety Systems
4. Health, Wellness, and Wellbeing of Ageing Truck Drivers
5. Advent of Autonomous Trucks Accelerates Electrification of Steering

5 MARKET MEASUREMENT ANALYSIS

Market Measurement Analysis
1. Combined LCV and MCV Unit Shipment Forecast Scenario Analysis
2. Unit Shipment Breakdown by OEM and Product Types
3. Penetration of Electrically Actuated Solution in LCV Segment
4. Penetration of Electrically Actuated Solution in MCV Segment

6 PRICING ANALYSIS AND RETURN ON INVESTMENT

Pricing Analysis and Return on Investment
1. Hours-of-Service (HOS) Rule
2. Insurer Perspective
3. Case Study 1—Scenario I: Replacing a Highly Experienced Driver with an Average Driver—7.5-ton MCV
4. Case Study 1—Scenario I: Replacing a Highly Experienced Driver with an Average Driver—7.5-ton MCV
5. Case Study 1—Scenario II: Replacing an Average Driver with an Inexperienced Driver—7.5-ton MCV
6. Case Study 1—Scenario II: Replacing an Averagely Driver with an Inexperienced Driver—7.5-ton MCV
7. Case Study 2—Scenario I: Replacing a Highly Experienced Driver with an Average Driver—17-ton MCV
8. Case Study 2—Scenario I: Replacing a Highly Experienced Driver with an Average Driver—17-ton MCV
9. Case Study 2—Scenario II: Replacing an Average Driver with an Inexperienced Driver—17-ton MCV
10. Case Study 2—Scenario II: Replacing an Average Driver with an Inexperienced Driver—17-ton MCV
11. Summary

7 KEY OEMS IN THE STEERING ELECTRIFICATION MARKET

Key OEMs in the Steering Electrification Market
1. OEM Profile—Daimler Group
2. OEM Profile—Fiat Professional
3. OEM Profile—Ford Group
4. OEM Profile—Volkswagen Group

8 CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
1. Key Conclusions
2. Key Conclusions and Future Outlook
3. The Last Word—3 Big Predictions
4. Legal Disclaimer

9 APPENDIX

Appendix
1. Cost Split for a Highly Experienced Driver of a 7.5-ton MCV
2. Cost Split for an Average Driver of a 7.5-ton MCV
3. Cost Split for an Inexperienced Driver of a 7.5-ton MCV
4. Cost Split for a Highly Experienced Driver of a 17-ton MCV
5. Cost Split for an Average Driver of a 17-ton MCV
6. Cost Split for an Inexperienced Driver of a 17-ton MCV
7. Abbreviations and Acronyms Used
8. Abbreviations and Acronyms Used
9. Methodology

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