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Strategic Analysis of Future Adoption of Advanced Features in ASEAN : Electric Power Steering, Anti-lock Braking System, and Key-less Entry Systems to Become Standard Fitments

Key Findings

The ASEAN automotive market, comprising the key markets of Indonesia, Thailand, and Malaysia, is expected to reach million units at a compound annual growth rate (CAGR) of % by 2020. National car makers will continue to lead the Malaysian market while Japanese car makers, such as Toyota and Honda, will continue to lead the market in Indonesia and Thailand.

By 2020, the adoption of advanced features, such as EPS and KE systems, and safety features, such as ABS and front A/B, are expected to become standard fitments across vehicle segments in the ASEAN market.

The ESC safety feature is likely to continue to have limited penetration in ASEAN till 2020. VVT penetration in petrol vehicles is likely to be high in Malaysia and Indonesia while it is expected to be limited in pick-ups focused in Thailand.

By 2020, disc brakes are likely to have high preference in ASEAN in sedans and sports utility vehicles (SUVs) while both disc and drum brakes are expected to have equal penetration in passenger cars and pick-ups.

CVT is expected to gradually replace AT in ASEAN by 2020. MT penetration is expected to remain stable and will continue to be in demand, especially in the pick-ups segment in Indonesia and Thailand.

Other advanced features, such as navigation systems, connectivity, GDI systems, SSS, and HEV, are expected to continue to have low penetration in ASEAN till 2020 and will be seen primarily in premium vehicles.

Table Of Contents

Strategic Analysis of Future Adoption of Advanced Features in ASEAN 
1 EXECUTIVE SUMMARY

Executive Summary
1 Key Findings
2 Key Findings
3 Technology Penetration Rates Across ASEAN in 2014
4 Technology Penetration Rates Across ASEAN in 2020
5 Technology Focus Areas in ASEAN
6 Feature Analysis for ASEAN
7 Feature Analysis for ASEAN
8 Feature Potential—Malaysia
9 Feature Potential—Malaysia
10 Feature Potential—Indonesia
11 Feature Potential—Indonesia
12 Feature Potential—Thailand
13 Feature Potential—Thailand

2 ASEAN AUTOMOTIVE—OUTLOOK

ASEAN Automotive—Outlook
1 Total ASEAN Market
2 Total Industry Volume Forecast
3 Market Breakdown by OEM—Malaysia
4 Market Breakdown by OEM—Indonesia
5 Market Breakdown by OEM—Thailand
6 Market Breakdown by Region and Vehicle Segment
7 Product Portfolio of Top 5 OEMs—Malaysia
8 Product Portfolio of Top 5 OEMs—Indonesia
9 Product Portfolio of Top 5 OEMs—Thailand

3 ASEAN MARKET—PENETRATION OF FEATURES

ASEAN Market—Penetration of Features
1 Feature Life Cycle—Malaysia (2014)
2 Feature Life Cycle—Indonesia (2014)
3 Feature Life Cycle—Thailand (2014)
4 Penetration Forecast of Powertrain Technologies—Malaysia
5 Penetration Forecast of Powertrain Technologies—Malaysia
6 Penetration Forecast of Powertrain Technologies—Malaysia
7 Penetration Forecast of Powertrain Technologies—Indonesia
8 Penetration Forecast of Powertrain Technologies—Indonesia
9 Penetration Forecast of Powertrain Technologies—Indonesia
10 Penetration Forecast of Powertrain Technologies—Thailand
11 Penetration Forecast of Powertrain Technologies—Thailand
12 Penetration Forecast of Powertrain Technologies—Thailand
13 Penetration Forecast of Chassis Technologies—Malaysia
14 Penetration Forecast of Chassis Technologies—Indonesia
15 Penetration Forecast of Chassis Technologies—Thailand
16 Penetration Forecast of Safety Technologies—Malaysia
17 Penetration Forecast of Safety Technologies—Indonesia
18 Penetration Forecast of Safety Technologies—Thailand
19 Penetration Forecast of Telematics Technologies—Malaysia
20 Penetration Forecast of Telematics Technologies—Indonesia
21 Penetration Forecast of Telematics Technologies—Thailand
22 Penetration Forecast of Accessories—Malaysia
23 Penetration Forecast of Accessories—Indonesia
24 Penetration Forecast of Accessories—Thailand

4 UNIT SHIPMENT FORECAST BY VEHICLE SEGMENTS—MALAYSIA

Unit Shipment Forecast by Vehicle Segments—Malaysia
1 Total Unit Shipment Forecast—Malaysia
2 Unit Shipment Forecast for Passenger Cars—Malaysia
3 Unit Shipment Forecast for SUVs—Malaysia
4 Unit Shipment Forecast for Pick-ups—Malaysia

5 UNIT SHIPMENT FORECAST BY VEHICLE SEGMENTS—INDONESIA

Unit Shipment Forecast by Vehicle Segments—Indonesia
1 Total Unit Shipment Forecast—Indonesia
2 Unit Shipment Forecast for 4x2—Indonesia
3 Unit Shipment Forecast for 4x2 and 4x4—Indonesia
4 Unit Shipment Forecast for LCGC—Indonesia

6 UNIT SHIPMENT FORECAST BY VEHICLE SEGMENTS—THAILAND

Unit Shipment Forecast by Vehicle Segments—Thailand
1 Total Unit Shipment Forecast—Thailand
2 Unit Shipment Forecast for Passenger Cars—Thailand
3 Unit Shipment Forecast for Technology Features in SUVs—Thailand
4 Unit Shipment Forecast for Technology Features in Pick-ups—Thailand

7 ASEAN MARKET—FEATURE ANALYSIS OF VEHICLES

ASEAN Market—Feature Analysis of Vehicles
1 Analysis of Top 3 Passenger Car Models—Malaysia
2 Analysis of Top 3 SUV Models—Malaysia
3 Analysis of Top 3 Pick-up Models—Malaysia
4 Analysis of Top 3 4x2 Models—Indonesia
5 Analysis of Top 3 4x2 and 4x4 Models—Indonesia
6 Analysis of Top 3 LCGC Models—Indonesia
7 Analysis of Top 3 Passenger Car Models—Thailand
8 Analysis of Top 3 Pick-up Models—Thailand
9 Analysis of Top 3 SUV Models—Thailand
10 Legal Disclaimer

8 APPENDIX

Appendix
1 List of Abbreviations

9 THE FROST and SULLIVAN STORY

The Frost and Sullivan Story
1 The Frost and Sullivan Story
2 Value Proposition: Future of Your Company and Career
3 Global Perspective
4 Industry Convergence
5 360º Research Perspective
6 Implementation Excellence
7 Our Blue Ocean Strategy

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