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EXECUTIVE SUMMARY

The report titled “India Wires and Cables Market Outlook to 2019 - Driven by Government Initiatives and Innovations in the Industry” provides a comprehensive analysis of the wires and cables market in India and covers various aspects such as market size of India wires and cables market, segmentation on the basis of application, types of cables, end users and volume of exports and imports for wires and cables. The report is useful for wires and cables manufacturers, retail chains, electrical equipments raw material manufacturers and new players venturing in the market.

Wires and cables industry in the India, which is largely driven by demand from retail segment and investment level of government, registered revenues of INR ~ million in FY’2013. With an advent of new wires and cables manufacturers in the industry, the revenues increased by 14.5% compared to FY’2013 where the total revenues was INR ~ million. Each segment in the wires and cables industry such as power cables, control cables, communication cables and others is subject to a gamut of different factors such as price cuts and number of units sold that play an important role in determining their respective revenues. The wires and cables industry in the India has grown at a CAGR of 16.7% from INR ~ million in FY’2009 to INR ~ million in FY’2014. The market for cables and wires in India faces challenges in terms of cheaper Chinese imports, readily available substitutes and others.

In FY’2014, electrical cables accounted for ~% of the Indian wires and cables industry amounting to INR ~ million, on the other side communication cables constituted only ~% of the market amounting to INR ~ million. Building Wires and Cables and Automotive cables contribute a majority of ~% and ~% respectively in FY’2014.

The India wires and cables market is comprised of various independent manufacturers that specialize in designing, manufacturing of their products. The wires and cables market in India is led by five major players including Polycab wires, Sterlite technologies, Finolex cables, KEI Industries and Havells India, who cover around ~% of organized market for wires and cables. Polycab sold ~ million units in FY’2014 followed by Sterlite technologies which sold ~ million units in the same year.

Technological advancements and product innovations across different segments as well as competitive pressures have been significantly changing the market. Revenues from the wires and cables industry in the India are expected to expand to INR ~ million in FY’2019 growing with a CAGR of 18.5% from FY’2014-FY’2019. The market is expected to grow in the coming years with increasing number of innovative product launches by the existing players, focusing on niche uses and convenience such as fire resistant (retardant) wires and cables, optical fibre cables and others. With the consumers becoming more perceptive towards value addition, providing products by anticipating the consumer needs in advance and broadening the appeal of the product to suit a variety of needs could prove vital for the growth of this industry in the coming years.

Key Topics Covered in the Report:

- The market size of the wires and cables industry, power cables and control cables, Building Wires and Cables, Automotive Cables, UPS Cables, Winding PVC Cables, Optical Fibre Cables (OFCs), Jelly Filled Telephone Cables (JFTCs), Co-axial Cables and LAN Cables market
- The market size of the organized and unorganized players market.
- The market size of the residential and industrial use market.
- Market segmentation of the wires and cables market on the basis of type of cables, type of distribution, end usage demand and electric and telecommunication cables.
- Imports and Exports in the India wires and cables market.
- Trends and Development in the India wires and cables market.
- Government Regulations in the India wires and cables.
- Competitive landscape and detailed company profiles of the major manufacturers of wires and cables in India.
- Future outlook and projections of India wires and cables industry – end usage, type of cable. Distribution channel, on the basis of revenues in the India.

Table Of Contents

India Wires and Cables Market Outlook to 2019 - Driven by Government Initiatives and Innovations in the Industry
TABLE OF CONTENTS
1. India Electrical Equipments Market Introduction
1.1. India Electrical Equipments Market Size By Value, FY'2010-FY'2014
India Transmission and Distribution Market Introduction and Size, FY'2009-FY'2014
India Generation Equipment Market Introduction and Size, FY'2009-FY'2014
2. India Wirings and Cables Market Introduction and Market Size, FY'2009-FY'2014
2.1. India Wires and Cables Market Distribution Chain
3. India Wiring and Cables Market Segmentation, FY'2014
3.1. By Organized and Unorganized Segment, FY'2014
3.2. By Electric and Telecommunication Cables, FY'2014
3.3. By Power Cables, Control Cables and Others, FY'2009-FY'2014
3.4. By Retail and Institutional End Users, FY'2014
4. Growth Drivers and Restraints
4.1. Growth Drivers
Increase in Level of Investment
Growing Affordability
Growing Rural Penetration
Technological Advancement
4.2. Growth Restraints
Domestic Market Competitiveness
Stiff Competition from Chinese and Korean Imports
Lack of Adequate Testing Standards
5. India Exports and Imports of Wires and Cables
5.1. Insulated Wire
5.1.1. India Insulated Wires Imports
By Value, FY'2009-FY'2014
By Volume, FY'2009-FY'2014
5.1.2. India Insulated Wires Exports
BY Value, FY'2009-FY'2014
By Volume, FY'2009-FY'2014
5.2. Co-axial Cables
5.2.1. India Co-axial Cables imports
By Value, FY'2009-FY'2014
By Volume, FY'2008-FY'2014
5.2.2. India Co-axial Cables Exports
By Value, FY'2009-FY'2014
By Volume, FY'2009-FY'2014
5.3. India Optical Fibre Cables
5.3.1. India Optical Fibre Cables imports
By Value, FY'2009-FY'2014
By Volume, FY'2009-FY'2014
5.3.2. India Optical Fibre Cables Exports
By Value, FY'2009-FY'2014
By Volume, FY'2009-FY'2014
6. India Wiring and Cables Market Porter's Five Force Analysis
7. India Wiring and Cables Market SWOT Analysis
8. India Wiring and Cables Industry Trends and Developments
Introduction Of Variants
Evolving use of Optical Fiber Cables
Move Towards Development of Level Playing Field
8.1. Emerging Trend: Optical Fibre Cable Market
9. Government Regulations in Wiring and Cables Industry in India
Rajeev Gandhi Grameen Vidyutikaran Yojana (RGGVY)
Underground Cables for Intra-city distribution
Goods and Services Tax (GST) Reforms
Affordable Housing Scheme (AHS)
10. India Wiring and Cables Industry Competitive Landscape
10.1. Entry Barriers
Dealer Network
Superior Brand Perception
Innovation
10.2. Market Share of Major Players in India Wires and Cable Market, FY'2012-FY'2014
10.3. Competitive Landscape of India Wires and Cables Market
10.4. Investment Required for Setting up a Wires and Cables Manufacturing Plant in India
11. Company Profiles
11.1. Polycab Wire Pvt Ltd
11.1.1. Business Overview
Key Milestones
11.1.2. Business Strategies
Focus on High Performance Products
Focus on Providing Customized Products
Extension of Distribution Channel
11.1.3. Financial Performance, FY'2009-FY'2014
11.1.4. Product Portfolio
11.2. Havells India Ltd
11.2.1. Business Overview
11.2.2. Business Strategies
Focus on Advertizing
Leading Way through Innovation
Expanding Distribution Networks
Strategic Alliances
Quality Standard Testing
11.2.3. Financial and Operating Performance, FY'2009-FY'2014
11.2.4. Product Profile
11.3. KEI Industries
11.3.1. Business Overview
11.3.2. Business Strategies
Focus on Rapid Growth Through Tie-Ups
Focus on Rural Areas
Move Towards Extra High Voltage (EHV) Cables
11.3.3. Financial And Operating Performance, FY'2009- FY'2014
11.3.4. Product Profile
11.4. Finolex Cables Ltd
11.4.1. Business Overview
Key Milestones:
11.4.2. Business Strategies
Advertisement Expenses
Integration
Extensive Distribution Network
Organic Growth and Diversifying Portfolio To Drive Earnings
Regional Focus
11.4.3. Financial and Operating Performance, FY'2009-FY'2014
11.4.4. Product Portfolio
11.5. Sterlite Technologies Ltd
11.5.1. Business Overview
Key Milestones
11.5.2. Business Strategies
Focus on Building Brand Positioning
Expansion through Joint Ventures
Centralized Marketing
11.5.3. Financial Performance, FY'2009-FY'2014
11.5.4. Product Portfolio
11.6. Universal Cables Ltd.
11.6.1. Business Overview
Key Milestones
11.6.2. Business Strategies
Meeting Demand through Tie-Ups
Customized Products
11.6.3. Financial and Operating performance, FY'2009-FY'2014
11.6.4. Product Portfolio
11.7. Diamond Power Infrastructure Ltd.
11.7.1. Business Overview
Key Milestones
SWOT Analysis
11.7.2. Business Strategies
Cost Savings by Backward Integration
Expanding Scope of EPC Business from Distribution to Transmission
Focus on Rapid Growth through Tie-Ups
Higher Profit Margins
Well Diversified Product Base and Integrated Operations
11.7.3. Financial And Operating Performance, FY'2009-FY'2014
11.7.4. Product Portfolio
12. Future of India Wiring and Cables Industry
12.1. Cause and Effect Relationship Between Dependent and Independent Factors of the Wiring and Cables Market in India
12.2. Future Outlook and Projections, FY'2015-FY'2019
13. Macro Economic Factors Affecting India Wires and Cables Market
13.1. Number of Households in India, 2009-2019
13.2. Population of India, 2009-2019
13.3. India Construction Industry, 2009-2019
13.4. Electricity Consumption in India, FY'2010 - FY'2019
13.5. PVC Consumption in India, FY'2009 - FY'2019
13.6. Personal Disposable Income, FY'2009 - FY'2019
13.7. Trade of Aluminium Wires, FY'2009-FY'2014
13.8. Trade of Copper Wires, FY'2009-FY'2014
14. Appendix
14.1. Market Definitions
14.2. Abbreviations
14.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
15. Disclaimer

LIST OF FIGURES
Figure 1: Indian Electrical Equipments Industry Market Size on the Basis of Revenue in INR Thousand Million and Growth Rate in Percentage (%), FY'2010-FY'2014
Figure 2: India Transmission and Distribution Equipment Market Size on the Basis of Revenue in INR Thousand Million, FY'2009-FY'2014
Figure 3: Indian Electrical Equipment Industry Segmentation by Type of Electrical Equipments on the Basis of Revenue Contribution in Percentage, FY'2009-FY'2014
Figure 4: India Generation Equipment Market Size on the Basis of Revenue in INR Thousand Million, FY'2009-FY'2014
Figure 5: Indian Cables and Wires Market Size on the Basis of Revenue INR Million and Growth Rate in Percentage, FY'2009-FY'2014
Figure 6: India's Wires and Cables Market Growth Rate in Volume in Percentage, FY'2009-FY'2014
Figure 7: India Wires and Cables Industry Market Distribution Chain
Figure 8: India Wires and Cables Market Segmentation by Power Cables, Control Cables and Others on the Basis of Revenue Contribution in Percentage, FY'2009- FY'2014
Figure 9: Imports of Optical Fiber Cables by India from Top 5 Nations in Percentage, FY'2014
Figure 10: Export of Indian Optical Fiber Cables to Top 10 Nations in Percentage, FY'2014
Figure 11: Total Exports of Indian Optical Fibre Cable INR Million, FY'2009- FY'2014
Figure 12: India Wiring and Cables Market Porter's Five Force Analysis
Figure 13: Polycab Wires Total Revenue in INR Million and Growth Rate in Percentage, FY'2009-FY'2014
Figure 14: Havells India: A Snapshot of India Division
Figure 15: Havells India Net Revenue from Cables in INR Million, FY'2009-FY'2014
Figure 16: Havells India Ltd. EBITDA as Percentage of Revenues, FY'2009-FY'2014
Figure 17: Revenue Breakup of Havells India Ltd, FY'2011-FY'2014
Figure 18: KEI Industries Net Revenue from Cables in INR Million and Growth Rate in Percentage, FY' 2009-FY'2014
Figure 19: Finolex Cables Limited Revenue from Electrical Cables Segment in INR Million, FY'2009-FY'2014
Figure 20: Finolex Cables Limited Revenue Segmentation by Different Types of Products, FY'2011-FY'2014
Figure 21: Sterlite Technologies Revenue from Power and Telecom Products in Percentage, FY'2009-FY'2014
Figure 22: Diamond Power Infrastructure Limited Revenue Segmentation by Products in Percentage, FY'2014
Figure 23: Share of EBITDA Margin Contributed by Segments, FY'2014
Figure 24: India Cables and Wires Market Future Projections by Revenues in INR Million, FY'2015 - FY'2019
Figure 25: Number of Households in India in Million, 2009-2019
Figure 26: Population of India in Million, 2009 - 2018
Figure 27: India Construction Sector GDP INR Million, 2009-2019
Figure 28: Total Electricity Consumption in Giga Watt Hour in India, FY'2010-FY'2019
Figure 29: India PVC Production Capacity and Consumption in Million Kilo Tonnes (MKT), FY'2009-FY'2019
Figure 30: India PVC Consumption by End-User Sectors on the Basis of Consumption in Percentage, FY'2013
Figure 31: India PVC Resins Imports by Value and Volume in INR Million and Thousand Kilograms, FY'2009-FY'2014
Figure 32: India Personal Disposable Income in INR Billion, FY'2009-FY'2019
Figure 33: Exports of Aluminum Wires by Countries on the Basis of Value in Percentage FY'2014
Figure 34: Imports of Aluminum Wires by Countries on the Basis of Value in Percentage, FY'2014

LIST OF TABLES
Table 1: Specifications of Cables in India
Table 2: India Electrical Equipment Industry Growth in Production in Percentage, FY'2009-FY'2014
Table 3: India Transmission and Distribution Equipment Industry Equipments
Table 4: Indian Transmission and Distribution Equipment Market Size in INR Thousand Million, FY'2009-FY'2014
Table 5: India Wires and Cables Market Segmentation by Organized and Unorganized Market on the Basis of Revenue Contribution in Percentage and INR Million, FY'2014
Table 6: India Wires and Cables Market Segmentation by Electric and Communication Cables on the Basis of Revenue Contribution in Percentage and INR Million, FY'2014
Table 7: India Electric Cables Market Segmentation by Building Wires and Cables, Automotive Cables, UPS Cables and Winding PVC Cables on the basis of Revenue Contribution in Percentage and INR Million, FY'2014
Table 8: India Communication Cables Market Segmentation by Optical Fibre Cables, Jelly Filled Telephone Cables, Co-axial Cables and LAN Cables on the basis of Revenue Contribution in Percentage and INR Million, FY'2014
Table 9: India Wires and Cables Market Segmentation by Types of Cables on the Basis of Revenue Contribution INR Million, FY'2014
Table 10: India Power Cables Market Segmentation by Voltage on the Basis of Revenue Contribution in Percentage and INR Million in FY'2014
Table 11: India Wires and Cables Market Segmentation by Retail and Institutional End User on the Basis of Revenue Contribution in Percentage and INR Million, FY'2014
Table 12: Types of Tests Conducted for Quality Testing of Cables in India
Table 13: Testing Standards of Wires and Cables in India
Table 14: India Insulated Wires and Cables Market Imports Segmentation in INR Million, FY'2009- FY'2014
Table 15: India Insulated Wires Market Imports Segmentation in Thousand Kilograms, FY'2009- FY'2014
Table 16: India Insulated Wires Market Exports Segmentation in INR Million, FY'2009- FY'2014
Table 17: Exports of Indian Plastic Insulated Wires to Top 5 Nations in INR Million and Percentage Share, FY'2014
Table 18: India Insulated Wires and Cables Market Exports Segmentation in Thousand Kilograms, FY'2009- FY'2014
Table 19: India Co-Axial Cables Market Imports Segmentation by Major Countries in INR Million, FY'2009- FY'2014
Table 20: India Co-Axial Cables Market Imports Segmentation by Major Countries in Thousand Kilograms, FY'2009- FY'2014
Table 21: India Co-Axial Cables Market Exports Segmentation by Major Countries in INR Million, FY'2009- FY'2014
Table 22: India Co-Axial Cables Market Imports Segmentation by Major Countries in Thousand Kilograms, FY'2009- FY'2014
Table 23: India Optical Fibre Cables Market Imports Segmentation by Major Countries in INR Million, FY'2009- FY'2014
Table 24: India Optical Fiber Cables Market Imports Segmentation by Major Countries in Thousand Kilograms, FY'2009- FY'2014
Table 25: India Optical Fibre Cables Market Exports Segmentation by Major Countries in INR Million, FY'2009- FY'2014
Table 26: India Optical Fiber Cables Market Imports Segmentation by Major Countries in Thousand Kilograms, FY'2009- FY'2014
Table 27: India Wires and Cables Market SWOT Analysis
Table 28: Market Share of Leading Players in India Wires and Cables in Percentage (%), FY'2012-FY'2014
Table 29: Revenue of Leading Players in India Wires and Cables Market in INR Million, FY'2012-FY'2014
Table 30: Competitive Analysis of Major Players in India Wires and Cables Market
Table 31: Required Parameters for the Establishment of a Wires and Cables Manufacturing Plant in India
Table 32: Total Capital Investment Requirement in a Wires and Cables Manufacturing Plant in India
Table 33: Monthly Expenses in a Wires and Cables Manufacturing Plant in India
Table 34: Working Capital Requirement Assumptions and Need in a Wires and Cables Manufacturing Plant in India
Table 35: Annual Cost of Production in a Wires and Cables Manufacturing Plant in India
Table 36: Financial Indicators Related to the Establishment of a Wires and Cables Manufacturing Plant in India
Table 37: Cables and Wires Product Portfolio of Polycab Wires Pvt Ltd.
Table 38: List Price of Polycab Electrical Wires and Cables in INR
Table 39: List Price of Polycab Industrial Jelly Flooded Coaxial Cables in INR
Table 40: Acquisitions/Joint Ventures of Havells India
Table 41: Havells India Limited Financial Performance in INR Million, FY'2009-FY'2014
Table 42: Cables and Wires Product Portfolio of Havells India Limited
Table 43: KEI Industries Financial and Operating Performance in INR Million, FY'2009-FY'2014
Table 44: Wires and Cables Product Profile of KEI Industries
Table 45: Financial Performance of Finolex cables Limited INR Million, FY'2009-FY'2014
Table 46: Wires and Cables Product Portfolio of Finolex Cables Ltd.
Table 47: Financial Performance of Sterlite Technologies Limited INR Million, FY'2009-FY'2014
Table 48: Wires and Cables Product Portfolio of Sterlite Industries
Table 49: Ventures Promoted by Universal Cables Limited
Table 50: Financial Performance of Universal Cables Limited in INR Million, FY'2011-FY'2014
Table 51: Cables and Capacitors Product Portfolio of Universal Cables Limited
Table 52: SWOT Analysis: Diamond Power Infrastructure Limited
Table 53: Financial and Operating Performance of Diamond Power Infrastructure Limited in INR Million, FY'2009-FY'2014
Table 54: Diamond Power Infrastructure Limited Revenue Segmentation by Products in INR Million, FY'2014
Table 55: Cables and Conductors Product Portfolio of Diamond Power Infrastructure Limited
Table 56: Cause and Effect Relationship between the Macro-Economic and Industry Factors and Cables and Wires Market Future Prospects
Table 57: Sector-Wise Electricity Consumption in Percentage in India, FY'2010-FY'2013
Table 58: Sector-Wise Electricity Consumption in Giga Watt Hour in India, FY'2010-FY'2013
Table 59: India's Import and Export of Aluminum Wires in INR Million, FY'2009-FY'2014
Table 60: India's Import and Export of Aluminum Wires in Thousand Kilograms, FY'2009-FY'2014
Table 61: India's Import and Export of Copper Wires in INR Million, FY'2009-FY'2014
Table 62: Correlation Matrix of India Wires and Cables Market
Table 63: Regression Coefficients Output

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