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Strategic Analysis of the North American Automotive OES Channel 

  • September 2015
  • -
  • Frost & Sullivan
  • -
  • 102 pages

Strategic Analysis of the North American Automotive OES Channel : In-vehicle Technologies and Multibrand Strategies Yield Opportunities

This research service offers a strategic analysis of the original equipment service (OES) channel of the North American automotive aftermarket. This channel is made up of franchised automobile dealerships offering parts and service to consumers, in competition with independent garages and distributors. The study includes revenue forecasts and analyzes opportunities specific to the OES channel, including telematics and private-labeling. Consumer insights are offered through the inclusion of customer research. Also, research includes profiles of major dealership groups and analysis of their strategic approaches to increasing parts and service revenue. The study period is 2011 to 2021 using a base year of 2014. Major conclusions are presented.

Executive Summary—Key Highlights of 2014

The total OES channel size for parts & service is forecast to grow at a CAGR of % between 2014 to 2021.

Automotive OES Channel: Key Highlights, North America, 2014

Market size/ growth

• The original equipment service (OES) channel size for parts and service was $ billion in 2014 at the retail level and is forecast to grow at a CAGR of % to reach $ billion in 2021. The growth factors comprise numerous strategies adopted by OES participants such as quick service at competitive prices with more service bays added at dealerships.

Drivers and restraints

• Increasing vehicles in operation (VIO), longer OE warranty terms that cause vehicles to stay in the OES channel longer, the OES channel’s value proposition of superior technician training, and part quality are the key growth drivers.

• Increase in numbers of > -year-old vehicles is a restraint for the OES channel because such these vehicle owners are more likely to migrate to independent aftermarket (IAM) for cost reasons. Also, an increase in minor maintenance intervals will mean less vehicles visiting the OES channel during the warranty period.

Revenue by product or service type

• Minor maintenance parts and service comprise 47.5% of the OES channel’s revenues followed my mechanical repair at % and collision repair at %.

• The OES channel held ? % of the minor maintenance market in revenues. The OES channel is well positioned due to an advantage in the number of services performed, as well as higher pricing overall.

Table Of Contents

Strategic Analysis of the North American Automotive OES Channel 
Table Of Contents
1 EXECUTIVE SUMMARY

Executive Summary
1. Executive Summary—Key Highlights of 2014
2. Top Level Solution Trends Possible for the OES Channel
3. OES Competitive Positioning in the Minor Maintenance Market
4. Best Practices Implemented by OEMs

2 RESEARCH SCOPE, DEFINITIONS, AND SEGMENTATION

Research Scope, Definitions, and Segmentation
1. Research Scope and Definitions
2. Key OEM, OES, and IAM Groups

3 RESEARCH OBJECTIVES, BACKGROUND, AND METHODOLOGY

Research Objectives, Background, and Methodology
1. Research Aims and Objectives
2. Key Questions this Study will Answer
3. Research Background
4. Research Methodology

4 AUTOMOTIVE OES CHANNEL DEMAND ANALYSIS

Automotive OES Channel Demand Analysis
1. Automotive OES Channel—Light Vehicles in Operation by Country (Trends)
2. Automotive OES Channel—Light Vehicles in Operation by Type (Trends)
3. Automotive OES Channel—Light Vehicles in Operation by Model Year (Trends)
4. Automotive OES Channel—Average Vehicle Age (Trends)
5. Automotive OES Channel—Vehicles in Operation by Brand (United States)
6. Automotive OES Channel—Average Annual Use Trends (United States)
7. Automotive OES Channel—Top Trends
8. Automotive OES Channel—Top Trends

5 PARTS ANALYSIS

Parts Analysis
1. Automotive OES Channel—Manufacturer-level Market Size by Channel for Replacement Parts
2. Automotive OES Channel—Parts Revenue by Distribution Channel at the Manufacturer Level
3. Automotive OES Channel—Manufacturer-level Replacement Parts Revenues in the Total Aftermarket
4. Automotive OES Channel—CAGRs of High Growth Categories in the Aftermarket
5. Manufacturer-level Aftermarket Parts Revenues
6. Private Label Opportunity for Parts in the IAM Major Challenge for OES Channel
7. OEMs' Competitive Strategies to Private Labels

6 SERVICE ANALYSIS

Service Analysis
1. Automotive OES Channel—Service/Repair Analysis
2. Revenue Shares for Minor Maintenance Services Indicative of Channel Position in Total Service Market
3. Average Service Pricing by Channel in Minor Maintenance Market
4. Aftermarket Service Centers by Type

7 OES CHANNEL ANALYSIS

OES Channel Analysis
1. Automotive OES Channel—Parts and Service Market Size and Forecast
2. Average Technician and Bay Count by Aftermarket Repair Location
3. Usage of In-vehicle Telematics—Top 3 Market Highlights
4. Collision Industry Declines to Restrain OES Channel Revenues

8 OES CHANNEL OPPORTUNITY ANALYSIS

OES Channel Opportunity Analysis
1. 5 Key Opportunities for the OES Channel
2. OEMs' Aftersales Management through Connected Car Foundations— Counter Measures for Lost Opportunities
3. Installed Base for Automated Service Devices Growth Forecast
4. OES/Dealerships Future Growth Outlook
5. Vehicle Service Contract (VSC) Business Models
6. Mapping the Mainstream Adoption of Technological Developments in Powertrain, Safety, and Telematics
7. Maintenance and Repair Opportunities in Hybrids and Electric Vehicles

9 CONSUMER ATTITUDES TOWARD MAINTENANCE AND REPAIR THROUGH THE OES CHANNEL

Consumer Attitudes toward Maintenance and Repair through the OES Channel
1. Consumer Behavior Trends by Category
2. Top 10 Reasons for Selecting the OES Channel for Minor Maintenance
3. Top 10 Reasons for Switching from OES Channel for Minor Maintenance
4. Critical Factors that Influence Consumer Migration to the OES Channel for Minor Scheduled Maintenance
5. Service Channels for Vehicle Service
6. Overall Satisfaction and Future Intentions with Recent Vehicle Service
7. The OES Channel Faces Close Competition for “Other” Maintenance Work

10 OEM BENCHMARKING ANALYSIS

OEM Benchmarking Analysis
1. Dealership Locations and Vehicle Population by OEM
2. Parts and Service Revenue as Percentage of Total OEM
3. Competitive Benchmarking of OEMs in the Aftermarket (IAM + OES)
4. In-vehicle Telematics Service-Which OEMs are Leading the Way?

11 OEM PROFILES—GENERAL MOTORS

OEM Profiles—General Motors
1. General Motors—Overview
2. General Motors Customer Care and Aftersales (GMCCA)—Profile
3. General Motors Customer Care and Aftersales (GMCCA)—Profile
4. General Motors—In-vehicle Telematics Service: OnStar
5. GM's Prognostic/In-vehicle Sales Capabilities

12 FORD MOTOR PROFILE

Ford Motor Profile
1. Ford Motor—Overview
2. Ford Customer Service Division (FCSD)—Profile
3. Ford Customer Service Division (FCSD)—Profile
4. Ford Motor Aftersales Management
5. Ford Motor—In-vehicle Telematics Service: SYNC, MyFordTouch
6. Ford Motor's eRetailing Strategy

13 FIAT-CHRYSLER PROFILE

Fiat-chrysler Profile
1. Fiat-Chrysler—Overview
2. Mopar Parts—Profile
3. Mopar Parts—Profile
4. Fiat-Chrysler—In-vehicle Telematics Service: Uconnect

14 TOYOTA MOTOR PROFILE

Toyota Motor Profile
1. Toyota Motor—Overview
2. Toyota Service and Parts—Profile
3. Toyota Service and Parts—Profile
4. Toyota Motor—In-vehicle Telematics Service: Safety Connect

15 VOLKSWAGEN GROUP PROFILE

Volkswagen Group Profile
1. Volkswagen Group—Overview
2. VW Group Parts Sales Operations—Profile
3. VW Group Parts Sales Operations—Profile
4. Aftersales Management—Counter Measures for Lost Opportunities
5. Volkswagen Group—In-vehicle Telematics Service: Car-Net

16 CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
1. Key Conclusions and Findings
2. The Last Word—3 Big Predictions
3. Legal Disclaimer

17 APPENDIX

Appendix
1. Table of Acronyms Used
2. Table of Acronyms Used
3. Table of Acronyms Used
4. Learn More—Next Steps
5. Planned 2015 Research

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