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  4. > FTTx services and pricing : Leading players’ strategies and positioning

This report provides case studies on a selection of telcos and cablecos that are leaders in the superfast access market.

Each case study includes details on how the company is positioned on the technical front, i.e. SFB solutions employed, and from a pricing and marketing standpoint.

The report also delivers an analysis that serves to compare and contrast the main features of the SFB strategies being employed by the ISPs:

-Main technical solutions used
-Availability of bundles
-Number of different speeds on offer
-Pricing

Table Of Contents

FTTx services and pricing : Leading players’ strategies and positioning
Executive Summary

2. Methodology and definitions
2.1. General methodology of IDATE reports
2.2. Definitions

3. Case studies
3.1. The United States
3.1.1. Comcast
3.1.2. Verizon
3.2. Europe
3.2.1. Telefónica
3.2.2. TeliaSonera
3.2.3. Orange
3.2.4. BT
3.3. Asia-Pacific
3.3.1. KT
3.3.2. NTT
3.3.3. China Telecom

4. Profile of superfast broadband products
4.1. Fibre now a fixture in superfast broadband plans
4.2. Growing ubiquity of bundles
4.3. Speed is still the core criterion for superfast broadband plans
4.4. The main add-ons
4.4.1. Options tied to the product's technical properties
4.4.2. Add-on services, starting with video
4.5. Still very disparate price points

Tables

Table 1: A selection of Comcast standalone plans and triple play bundles: content and pricing
Table 2: A selection of Verizon standalone plans and triple play bundles: content and pricing
Table 3: Telefonica standalone plans and triple play bundles: content and pricing
Table 4: A selection of Telia standalone and triple play bundles: content and prices
Table 5: A selection of Orange standalone plans and triple play bundles: content and prices
Table 6: A selection of BT standalone plans and triple play bundles: content and prices
Table 7: KT superfast broadband plans: content and prices
Table 8: NTT superfast broadband plans: content and prices
Table 9: China Telecom Shanghai superfast broadband plans: content and prices
Table 10: Operators that offer Netflix via their BB/UFB network boxes/DVRs
Table 11: Comparison of prices charged by a selection of operators for UFB plans, standalone Internet access and triple play bundles, August 2015

Figures

Figure 1: Excerpt from Comcast's catalogue of triple play bundles
Figure 2: How FiOS Custom TV works
Figure 3: Excerpt from the Telefónica catalogue of quadruple play bundles
Figure 4: Excerpt from the Orange catalogue of triple play bundles
Figure 5: Sample data cap: applied to the BT Infinity 1 plan
Figure 6: Excerpt from the BT catalogue of ultra HD triple play bundles
Figure 7: ISPs available for Hikari plans
Figure 8: Example the BT Infinity 1 data cap
Figure 9: Change in the average number of channels received and actually watched by TV households in the US, 2008-2013
Figure 10: How standalone Internet plans and triple play bundles are priced

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