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  4. > Mobile Video - Issues for ecosystem players & potential 2025 scenarios

The mobile video market is fairly unstructured, and includes a wide variety of service offerings and business models yet to be consolidated. In addition, ongoing technological advances need to be validated to establish development of the market.

However, there is strong potential for market growth given the current acceleration in mobile video consumption. Which players will benefit the most remains to be seen.

This report presents the key technologies under development,current issues and both the existing and potential future ecosystems. Three scenarios for 2025 are presented, which aim to anticipate the scope of the market and potential winners in 10 years.

Table Of Contents

Mobile Video - Issues for ecosystem players and potential 2025 scenarios
1. Executive Summary
1.1. Technical advances are required to meet the strong growth of the market
1.2. Services driven by OTT
1.3. Places to be filled in a complex ecosystem
1.4. Three potential scenarios for mobile video distribution by 2025

2. Methodology and definitions
2.1. General methodology of IDATE's reports
2.2. Methodology specific to this report
2.3. Scope of mobile video

3. Structure of the mobile video market
3.1. Segmentation of mobile video and TV offerings
3.2. Growth of mobile video consumption
3.2.1. Personalisation of video consumption
3.2.2. Video accounts for the majority of mobile traffic
3.3. Key technologies
3.3.1. Content preparation and management
3.3.2. Distribution systems
3.3.3. Cellular networks
3.3.4. Wi-Fi networks
3.3.5. Terrestrial broadcast networks
3.3.6. Devices
3.4. Regulatory environment
3.4.1. Frequencies, a rare and regulated resource
3.4.2. Net neutrality, an obstacle to managed video services?

4. Recent mobile video and TV developments
4.1. Examples of mobile broadcast TV offerings and experiments
4.2. Mobile operators
4.3. Hybrid mobile video offerings
4.4. Independent video services
4.4.1. Viral platforms
4.4.2. TV and video services

5. Business models and strategic positioning
5.1. Business models
5.1.1. Pricing models for mobile services
5.1.2. Transport monetisation for operators
5.2. Strategic analysis

6. Potential scenarios for mobile video distribution by 2025
6.1. Two main areas will disrupt the market by 2025
6.1.1. Increased investment in networks and infrastructure
6.1.2. Evolving consumption patterns towards more personalised usage
6.2. Three potential scenarios for mobile video distribution by 2025
6.2.1. Overview of scenarios
6.2.2. Factors distinguishing these scenarios


Table 1: Scheduled service launches using carrier aggregation
Table 2: Evolution of Wi-Fi performance
Table 3: The '2020-2025-2030' model and positions of the broadcasting and mobile sectors
Table 4: SWOT analysis for mobile operators
Table 5: SWOT analysis for terrestrial broadcast operators
Table 6: SWOT analysis for media groups and OTT video services
Table 7: SWOT analysis for OTT platforms
Table 8: Conditions necessary for fruition of these scenarios


Figure 1: Growth in mobile video consumption
Figure 2: Duration of mobile video consumption varies depending on the type of OTT content
Figure 3: Impact of screen size on service usage, according to Ericsson
Figure 4: Mobile traffic 2014-2020, according to Ericsson
Figure 5: Mobile traffic 2014-2019, according to Cisco
Figure 6: Percentage of OTT video consumed on smartphones and tablets
Figure 7: Technical chain for mobile video distribution
Figure 8: Principle of adaptive streaming
Figure 9: Illustration, multi-screen cloud solutions
Figure 10: How eMBMS works
Figure 11: Unicast, Multicast and Broadcast architectures
Figure 12: Mobile-Edge Computing (MEC) value chain
Figure 13: Operating principle of a mobile CDN
Figure 14: How carrier aggregation works in Release 10 of LTE
Figure 15: Different scenarios envisaged for LTE-U
Figure 16: Example of a heterogeneous network combining small cells and a macro network
Figure 17: Deployment rate of DTT standards worldwide
Figure 18: Overview of ATSC 3.0
Figure 19: FOB TV schedule and phases
Figure 20 : Eutelsat's multi-screen satellite solution
Figure 21: Example of products integrating Siano chipsets
Figure 22: LTE Broadcast devices ecosystem
Figure 23: The i-mobile IQ 5.8 DTV smartphone with support for DVB-T2
Figure 24: Examples of external TV tuners for mobile devices
Figure 25: Overview of the debate surrounding allocation of frequencies to various players
Figure 26: The issue of Net neutrality for video distribution
Figure 27: The failure of Dyle TV
Figure 28: TDF's B2M platform
Figure 29: Overview of Doodarshan's mobile broadcast offering (on smartphones)
Figure 30: Overview of the One-Seg service
Figure 31: Verizon's videocast service in partnership with Ustream
Figure 32: The U+HDTV service allowing 4 channels to be watched simultaneously
Figure 33: LTE Broadcast tests and commercial launches
Figure 34: Overview of NOTTV
Figure 35: Overview of the NOTTV architecture
Figure 36: Top 10 applications/protocols in terms of mobile traffic in the United States
Figure 37: Dailymotion's Android app interface
Figure 38: Number of active mobile users on Facebook, per day
Figure 39: Preferred devices for watching Hulu and Netflix according to their subscribers, September 2013
Figure 40: Sky TV's SkyGo streaming offering
Figure 41: Breakdown of sports content consumption on mobile devices
Figure 42: Usage by time of day and by device, during the Olympic Games (28 July - 9 August 2012)
Figure 43: Daily video requests by device type
Figure 44: Top 5 mobile games integrating video
Figure 45: 'What percentage of streams are being monetised by connected platform?'
Figure 46: 'How is mobile content distribution monetised?'
Figure 47: Advertising investment in the United States, by device, 2013-2019
Figure 48: Distribution of mobile Internet advertising revenue worldwide (%)
Figure 49: Swisscom breaks its subscriptions down by speed tier
Figure 50: Vodafone UK: Pay as you go plans
Figure 51: ATandT sponsored data
Figure 52: Potential scenarios for mobile video distribution by 2025

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